1. TALK, I AM LISTENING written by OLANREWAJU ADEYEMI B. (08135976513) for D3 SOLUTIONS, LAGOS
TALK, I AM LISTENING
Marketing, according to its tradition, used to be push-push one-way traffic
thing. It was monologue whereby advertisers, service providers and
manufacturers dump their information on both prospects and customers. That
the message was well accepted or the receivers trusted in what was being
conveyed had always been a mirage until the advent of digital marketing.
Referred to as new media marketing in some quarters, digital marketing has
come to bless us with Email marketing, PR management, Social Media marketing,
Pay Per Click, Search Engine Optimization, Search Engine marketing and Digital
Display marketing. Despite LinkedIn, Twitter, Facebook, Youtube, Instagram,
among others have several different audiences, strengths plus weaknesses, social
media platforms have proven to be real-time, effective means of generating
leads, converting leads to customers, nurturing customer relationships and many
more.
Unlike traditional marketing where you only talk, social media marketing lets
you talk to your audience and hear from them in no time. Marketing via social
media platforms provides dialogue between sellers and buyers. Apart from online
surveys, there are many more digital marketing avenues through which marketers
can engage their audiences. Participation and availability of performance tracking
are key advantages of digital marketing that cannot be overemphasized.
Truth be told, social media could be a whole lot distraction. But, if positively
harnessed, marketers can ensure that prospects get carried away by their
campaigns, active customers get stuck with their products and disengaged
customers are re-activated like dormant bank accounts.
One lethal argument against social media marketing is that social media are
largely uncontrolled and loosely regulated. Rumours spread faster than wild fire,
terrible testimonies from dissatisfied customers can promptly discredit your
brand via social media platforms if proper care is not taken. Thus, it is not enough
to just create a social media profile and start posting messages, it is advisable to
consult with experts like us who are enthusiastic about promoting businesses as

2. TALK, I AM LISTENING written by OLANREWAJU ADEYEMI B. (08135976513) for D3 SOLUTIONS, LAGOS
well as protecting brands from potential venoms of an uncontrolled but very
useful media.
D3 Solutions will represent you well on social media, make your prospects fall in
love with your brand, keep your existing customers loyal to your brand, also reach
out to your passive clients and cuddle them back into doing business with you.
From our years of experience in marketing via social media, we could share with
you some helpful tips that will ensure you have a successful social media
marketing campaign as you make up your mind to get in touch with us.
-Start your social media marketing campaign by identifying which of the social
media will help you fulfill your set business goals. For measurable growth with
lasting return on investment, choose wisely which social media platform will help
you deliver on which of your business aspirations. Consider the strength and
weaknesses of all available social media from the perspective of your business
goals before you launch your social media marketing strategy. This could be called
social media marketing planning. Failure to plan means planning to fail. It is not
our wish that you fail.
-Do carry out far-reaching research on which of the social media attract your
prospects and customers most. The age, location and shared interests of your
audiences are very vital in deciding which of the platforms will serve you best.
There are couple of tools available online that could help you with this when you
work with our team of social media marketing experts.
-Endeavour to prepare a delicious dish of messages to be passed across your
social media profiles. Posting only messages about your brand, new products and
expectations as a business entity alone could bore your audience. Content is king,
every marketer knows that. So, you should spice up your messages with various
ingredients from industry news, trending topics, views of industry leaders to
messages about your brand makes life better for your audience.
The overwhelming competition businesses face globally now ensures that
customers no longer pay for products, rather, they pay for benefits. Share with
them what will benefit them. When they feel touched by your message, they will

3. TALK, I AM LISTENING written by OLANREWAJU ADEYEMI B. (08135976513) for D3 SOLUTIONS, LAGOS
naturally share your post with their friends. Caring is sharing. When they find your
message life-enriching, sharing it makes them feel they are helping others. As
they help others with your message, they help widen your coverage.
-Customer experience is a secret to successful social media campaign which
many brands do not know yet. Customer experience goes beyond merely
delivering predetermined solutions to customer's problem, it ensures that the
problem is actually solved and that the customer gives a positive feedback
thereafter. Sometimes a customer is frustrated, he calls out your brand on your
social media profile. It is not advisable to rebuke, warn or try to argue with the
customer.
The smart social media marketing approach to this situation is to calmly inform
the irate customer that an agent will contact him shortly. Take the issue offline as
someone who could help resolve the issue privately contacts the customer. When
you are sure the customer's problem has been resolved, you could politely ask the
customer on the profile if the situation has improved. Positive response in this
kind of situation after the issue has been resolved will boost your brand loyalty.
Your customers will be convinced that your brand truly cares.
D3 Solutions have many more help to offer you, whether you are an
organization trying to sell, attract new customers or a celebrity who is willing to
emphasize his presence online or wants to keep clean reputation in the minds of
your fans. We definitely have something for everybody, our past milestones bear
witness. Hook up with our team of social media enthusiasts today to enjoy top-
notch social media solutions that will better position your brand and keep you
relevant always.
D3 Solutions,
17, Lanre Olumide Street,
Off Gbola Salami Street,
Agungi, Lekki , Lagos
www.d3sng.com
@D3sLagos