This is the presentation made at ALE2014 in Krakow about the importance of storytelling in organisations, business and leadership and the key factors to build a good story.

1. Oana Juncu
@ojuncu
Key Ingredients of Storytelling
www.coemerge.com
http://oanasagile.blogspot.com/

2. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/

3. @ojuncu
www.coemerge.com
Our brain is story-wired
http://oanasagile.blogspot.com/
70%

4. @ojuncu
www.coemerge.com
Culture is build on stories
http://oanasagile.blogspot.com/

5. @ojuncu
Change relies on stories that shape an emerging
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http://oanasagile.blogspot.com/
culture

6. simply, it means you didn’t
@ojuncu
« If you cannot tell it
understand it »
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http://oanasagile.blogspot.com/

7. @ojuncu
“Gravity is not a force but the geometry of the space-time
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The General Relativity Theory
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referential”

8. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
The genius is in the story
“If you want your children
to be intelligent, read
them fairy tales.
If you want them to be
more intelligent, read
them more fairy tales.”

9. @ojuncu
The General Relativity Theory is
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http://oanasagile.blogspot.com/
A story in the elevator

10. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
Who is it about ?

11. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
The Status Quo

12. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
The Quest
The Businessman Blues

13. @ojuncu
What holds the hero in the Status Quo ?
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http://oanasagile.blogspot.com/

14. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
The Trigger
“Marry Me?” - photo credits Nagano Tokozaku - Flickr

15. A B
@ojuncu
www.coemerge.com
A Story Is A Passage Rite
http://oanasagile.blogspot.com/

16. A The Groove of “Hope-Action-Delusion/Encouragement-Hope” B
@ojuncu
The Passage Rite is a set of circles
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http://oanasagile.blogspot.com/

17. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
The Outcome
Photo credits Metempsyc0se Mata, Flickr

18. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
Make It Sticky !
Simple
Unexpected
Credible
“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache

19. “”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache Simple
@ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
Make It Sticky !
Unexpected
Credible
Concrete
Emotional
Story

20. An insurrection in Paris : 5th and 6th of June 1832
@ojuncu
www.coemerge.com
Through the eyes of one Character
http://oanasagile.blogspot.com/

21. @ojuncu
www.coemerge.com
http://oanasagile.blogspot.com/
Did you get it ?
References
Dan & Chip Heath, “Made To Stick”
Lisa Cron , “Wired for Stories”
Victor Hugo , “Les Miserables” ( “The Mis’ “ )
Thank YOU !