* Things to know before starting with mobile marketing * Important statistics * The International, European and Romanian mobile market * Examples of well thought apps

1. THINGS TO KNOW BEFORE STARTING WITH MOBILE MARKETING

2. ADDRESS REAL ISSUES

4. Because everybody needs a beer from time to time...

5. ASAP = AS SIMPLE AS POSSIBLE

6. AMF Pension used MMS in Sweden. SIMPLY

8. Mobile PPC (e.g. Etarget). IDIOTPROOF

9. KNOW THE MARKET

10. Source: IAB Europe Mobile Media, March 2011 Romania Hungary Poland UK Subscribers 17.9 mil 8.3 mil 29.7 mil 48.5 mil Mobile internet audience 2.7 mil 0.8 mil 4.8 mil 21 mil Ads 30 % 13 % 76 % 60 % M-commerce 1 % 2 % 55 % 40 %

11. VERY PURPLE

12. SIM CARD PENETRATION IN ROMANIA IS 133 %

13. ROMANIA IS #6 IN OPERA MINI USAGE

19. SLOVAKIA: 50,000 iPhones 50,000 Androids

20. SLOVAKIA: 75,000 app users 60,000 internet users

21. KNOW THE PREFERENCES

23. OLDER PEOPLE DON‘T USE APPS & INTERNET

24. THERE‘S ROOM FOR SUBSTANTIAL GROWTH !

26. THEY ARE NOT INTERESTED !

27. KNOW THE REASONS & EDUCATE

29. KNOW WHAT YOUR CUSTOMERS WANT

31. GO FOR THE WIN

32. CREATE AMBASSADORS

33. 18-35, smartphone & social media users

36. ATTRACT NON-USERS

39. KNOW THE TRENDS

40. MOBILE MARKETING IS PART OF THE BIGGEST CREATIVE FESTIVALS

43. DO!

45. [email_address] twitter.com/pavolmagic blog.etarget.ro QUESTIONS?

46. [email_address] twitter.com/pavolmagic blog.etarget.ro THANK YOU!