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Wholesale Cloud: Revolutionizing IaaS
for Service Providers
OrionVM Telecom Council Presentation
Daniel Pfeiffer | VP Marketing & Partnerships
August 25th, 2017
Agenda
2www.orionvm.com
• Intro & Company Background
• Market Challenge
• Tech Innovation & Wholesale Cloud
• From MSP to CSP
• Top 5 Business Outcomes
Gordon Bell invests
& evangelizes
OrionVM tech
OrionVM
founded
OrionVM
benchmarked as
world’s fastest cloud
US headquarters
launched
• Award-Winning Global Company with Fortune 500 Clients
• Empowering IT Service Providers to become Cloud Service Providers
• Channel & reseller focused – no direct retail strategy
• Hosted in top tier datacenters in the US & APAC
• Cloud Tech Pioneer with Market-Leading Price-to-Performance Ratios
• Deliver infrastructure at up to 10 times the performance of Amazon
• Wholesale prices 25-60% lower than Amazon & Azure rates
• White-Label & highly flexible/customizable platform
• We work heavily with Telcos, MSPs, SIs, VARs, & Enterprise SaaS/PaaS Orgs
Feb 2010 Apr 2011 Nov 2011 Dec 2013
3
OrionVM Fast Facts
www.orionvm.com
Partnership with
AT&T to power
channel
August 2015
New wholesale
cloud platform
released
June 2015 September 2016
OrionVM Wholesale
Cloud added to
SYNNEX Line Card
• Melbourne & San Jose
datacenters launched
• Rapid growth in capacity
utilization across the
platform in US & AU
• US East datacenter launched
(Ashburn, Virginia).
• On boarded 20+ wholesale
partners onto the platform.
• Distribution agreement
signed with SYNNEX US
• Wholesale cloud platform
launched in AU & US
• First wholesale partners
signed onto the platform
• Partnership signed with
AT&T to power channel
• Strategic decision made
to focus on a wholesale
cloud strategy.
• Development begins on a
new platform.
• US office opened.
www.orionvm.com | Private and Confidential 4
Company History
4
2010 2011 2013 2014 2015 2016 2017
• V1 Public Cloud launched
in Australia
• Benchmarked as world’s
fastest cloud platform
• Raised seed capital from
Gordon Bell & Steve Baxter.
OrionVM founded by
Alex Sharp & Sheng Yeo
in a university dorm in
Sydney, Australia
Customized platform built
and deployed to power
AAPT, a Tier-1 Telco
Key Customers & Partners
5
Featured Customers Tech Partners
www.orionvm.com
The Challenge:
6www.orionvm.com
How will service providers differentiate and remain
competitive as the IT industry increasingly shifts from selling
hardware to delivering annuity-based cloud services?
What the market looks like:
7
Global cloud infrastructure adoption is skyrocketing,
forcing all IT companies to provide cloud services to their customers.
So far, the available options have limitations and are expensive.
Option 1: Build Your Own Cloud
• CAPEX Intensive: $500K to $10+M
• Long Time to Market: 6 mo.-1 Year
• Low Margins: Typically 5-15%
• Technically Complex
Option 2: Partner with Retail Providers
• Loss of Brand Value and Stickiness
• Low Margins: 0% - 20%
• Limited Flexibility
• Lack of differentiation
www.orionvm.com
Wholesale – 3rd Option between BYO and Retail IaaS
8
Wholesale Cloud – All of the benefits. None of the drawbacks.
www.orionvm.com
Huge CapEx
Ongoing OpEx
Time-to-market
Technically complex
Manage datacenter
BuyandBuildYourCloud
(BYO)
Option 1
Low-Performance
Hidden costs
Spotty support
Limited features
Thin reseller margins
IaaSRetail
(Rent)
Option 2
Zero CapEx
Instantly scale/provision
Quickly deploy
Reduce total IT spend
Global reach
Enterprise workloads
Configurability/Control
High-Performance/Availability
Low-Latency networking
Security/Compliance
Option 3
Wholesale Cloud
What OrionVM does:
OrionVM Wholesale Cloud – The 3rd Option between BYO and Retail IaaS
AU
Datacenters
US
Datacenters
EU
Datacenters
OrionVM Wholesale Platform
AT&T
Cloud
Cloud
Provider 2
Cloud
Provider 3
Option 3: Wholesale Cloud
• Branded enterprise-grade cloud
• Highest performance infrastructure
• Launch your cloud in minutes
• Margins for partners at 25-60% when selling
at market public cloud prices
• Zero CapEx / Flexible biz models
• Immediate access to global reach
• Starting @ pay-as-you-go vs. millions
Cloud
Provider A
(MSP)
Cloud
Provider B
(SI)
Cloud
Provider C
(Telco)
9www.orionvm.com
Who does Wholesale Cloud empower?
10www.orionvm.com
• IT Service Providers – able to deliver cloud as part of their solution and focus on value add.
e.g. MSPs, SIs, & VARs
• Distributors – can now sell cloud services as an alternative to selling hardware
• Software Companies – can deliver SaaS & Hosted Models to market or internally
• Traditional Hosting Companies – can offer public, hybrid, and private cloud solutions in
addition to traditional dedicated & shared hosting
• Telcos – can bundle cloud with networks to keep traffic on-net and increase retention
OrionVM benchmarked as
world’s fastest cloud
OrionVM powers leading
telco cloud (AAPT)
What solutions can Wholesale Cloud help you deploy?
11www.orionvm.com
Wholesale
Cloud
VDI/DaaS
Private & Hybrid
Cloud
eCommerce &
Web Hosting
Hosted PBX &
VoIP/UCaaS
Big Data &
Analytics
DR & Backup
IOT &
Mobile
Storage &
Archiving
OrionVM benchmarked as
world’s fastest cloud
OrionVM powers leading
telco cloud (AAPT)
Wholesale IaaS for every cloud competency – who are you?
12www.orionvm.com
Cloud Emerging
•Resell vs. Value Add
•Little/No Cloud Investment
•Lack of Cloud Expertise
•Low Demand
•On-Prem Solutions
•No Cloud Plan in Place
Cloud Migrating
•Goals in sight
•Need Vendor
Support/Training
•Moderate Demand
•Growing Revenue
•Growth Plan in Place
Cloud Transformed
•Successful
•In-House Cloud Expertise
•Strong Demand
•Strong Recurring Rev
•Dedicated Resources
•Multiple Cloud LoBs
©AMIs
OrionVM benchmarked as
world’s fastest cloud
OrionVM powers leading
telco cloud (AAPT)
Cloud Emerging – Feels Overwhelmed and Challenged?
13www.orionvm.com
Source: AppDirect Survey 2017
61% of US-based SMBs want to use more of the cloud but 75% feel overwhelmed.
OrionVM benchmarked as
world’s fastest cloud
OrionVM powers leading
telco cloud (AAPT)
Tech Innovation Has Evolved… Has Your Cloud Vendor?
OrionVM’s breakthrough cloud architecture enables a new
wholesale business model to transform how IT providers
deliver global cloud infrastructure.
14www.orionvm.com
Cloud 2.0 Hyperconverged Architecture
Traditional 3-Tier Enterprise Architecture
(Cloud 1.0)
OrionVM Next-Gen Hyperconverged
Architecture (Cloud 2.0)
OrionVM’s technology allows us to provide a high performance enterprise product, utilizing commodity infrastructure that delivers the
best price to performance ratios. Significantly reduced COGs enables the wholesale business model.
15www.orionvm.com
Cloud 2.0 Ring of Innovation (whole > than sum)
16www.orionvm.com
• Software Defined Everything
• Automation = Savings (time/$)
• HPC Heritage = Price/Performance
• Distributed systems - must-have to
scale current apps/systems
• OrionVM platform utilizes all these
advancements
2017 Cloud Infrastructure Landscape & Market Map
Cloud 2.0 Infrastructure
Cloud 1.0 Infrastructure
Buy & Build Your Own Retail IaaS Vendor
• Centralized legacy enterprise tech
• Less reliable, less redundant
• Low performance
• Costly horizontal scaling
• Design for failure architecture
• Fully distributed architecture
• Higher margins for partners
• Flexible L2 Networks
• Performance via dedicated resources
• Fully tiered product
• World-class storage performance
17www.orionvm.com
Wholesale Cloud
OrionVM benchmarked as
world’s fastest cloud
OrionVM powers leading
telco cloud (AAPT)
Opportunity
18www.orionvm.com
Transforming MSPs/VARs to CSPs…
in under 5 Minutes
…seriously?
…how?!?
• Priced-to-Pass-Margin throughout Value-Chain (starting @ 25%+ below AWS & 35%+ below Azure)
• PAYG = instant/frictionless engagement with no financial commitment or CAPEX
• Wholesale discounts allow service providers to profit while offering nexgen cloud below market rates
• Wholesale Model has many “levers” to lower buy price e.g. capacity commit, contract length, upfront payments
19
Pricing & Wholesale Model
www.orionvm.com
20
Complete Turnkey Solution
www.orionvm.com
Legacy Enterprise Approach
(Old Paradigm/Cloud 1.0)
OrionVM Wholesale Cloud Platform
(End-to-End, Complete Solution/Cloud 2.0)
Replace multiple services/vendors with 1 integrated system
Custom Code & Integration
Hardware
vCloud
Director
Portal Support Billing
OperationsTeam
Storage
Manager
Servers SAN Network
Top 5 Outcomes of Leveraging Wholesale Cloud
21
Wholesale cloud presents a tremendous opportunity… get excited!
 1) Brand Control – Wholesale gives service providers (SPs) true control of their identities as a SP
– not another vendor/platform “me too”. OrionVM wholesale is also 100% channel only.
 2) Net-New Recurring Revenue – Margin to make a profit & out-compete incumbent options – SPs
can choose what $$ is kept for profit, and what is passed on to clients as savings.
 3) Deployment Speed and Flexibility – Everything SPs need to manage ecosystem e.g. billing
 4) Leverage Latest Tech Innovations – Hyperconvergence, software defined everything etc.
 5) True Competitive Advantage – Market differentiation, focus on core competencies
& value-adds... wholesale sets you up win!
www.orionvm.com
Questions
23www.orionvm.com
???
Thank You!
24www.orionvm.com
For a Free Trial, Live Demo, or Pricing learn more @ orionvm.com
Email: daniel.pfeiffer@orionvm.com | 1-844-ORIONVM (674-6686)

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OrionVM Wholesale Cloud Presentation to the Telecom Council August Service Provider Meeting

  • 1. 1 Wholesale Cloud: Revolutionizing IaaS for Service Providers OrionVM Telecom Council Presentation Daniel Pfeiffer | VP Marketing & Partnerships August 25th, 2017
  • 2. Agenda 2www.orionvm.com • Intro & Company Background • Market Challenge • Tech Innovation & Wholesale Cloud • From MSP to CSP • Top 5 Business Outcomes
  • 3. Gordon Bell invests & evangelizes OrionVM tech OrionVM founded OrionVM benchmarked as world’s fastest cloud US headquarters launched • Award-Winning Global Company with Fortune 500 Clients • Empowering IT Service Providers to become Cloud Service Providers • Channel & reseller focused – no direct retail strategy • Hosted in top tier datacenters in the US & APAC • Cloud Tech Pioneer with Market-Leading Price-to-Performance Ratios • Deliver infrastructure at up to 10 times the performance of Amazon • Wholesale prices 25-60% lower than Amazon & Azure rates • White-Label & highly flexible/customizable platform • We work heavily with Telcos, MSPs, SIs, VARs, & Enterprise SaaS/PaaS Orgs Feb 2010 Apr 2011 Nov 2011 Dec 2013 3 OrionVM Fast Facts www.orionvm.com Partnership with AT&T to power channel August 2015 New wholesale cloud platform released June 2015 September 2016 OrionVM Wholesale Cloud added to SYNNEX Line Card
  • 4. • Melbourne & San Jose datacenters launched • Rapid growth in capacity utilization across the platform in US & AU • US East datacenter launched (Ashburn, Virginia). • On boarded 20+ wholesale partners onto the platform. • Distribution agreement signed with SYNNEX US • Wholesale cloud platform launched in AU & US • First wholesale partners signed onto the platform • Partnership signed with AT&T to power channel • Strategic decision made to focus on a wholesale cloud strategy. • Development begins on a new platform. • US office opened. www.orionvm.com | Private and Confidential 4 Company History 4 2010 2011 2013 2014 2015 2016 2017 • V1 Public Cloud launched in Australia • Benchmarked as world’s fastest cloud platform • Raised seed capital from Gordon Bell & Steve Baxter. OrionVM founded by Alex Sharp & Sheng Yeo in a university dorm in Sydney, Australia Customized platform built and deployed to power AAPT, a Tier-1 Telco
  • 5. Key Customers & Partners 5 Featured Customers Tech Partners www.orionvm.com
  • 6. The Challenge: 6www.orionvm.com How will service providers differentiate and remain competitive as the IT industry increasingly shifts from selling hardware to delivering annuity-based cloud services?
  • 7. What the market looks like: 7 Global cloud infrastructure adoption is skyrocketing, forcing all IT companies to provide cloud services to their customers. So far, the available options have limitations and are expensive. Option 1: Build Your Own Cloud • CAPEX Intensive: $500K to $10+M • Long Time to Market: 6 mo.-1 Year • Low Margins: Typically 5-15% • Technically Complex Option 2: Partner with Retail Providers • Loss of Brand Value and Stickiness • Low Margins: 0% - 20% • Limited Flexibility • Lack of differentiation www.orionvm.com
  • 8. Wholesale – 3rd Option between BYO and Retail IaaS 8 Wholesale Cloud – All of the benefits. None of the drawbacks. www.orionvm.com Huge CapEx Ongoing OpEx Time-to-market Technically complex Manage datacenter BuyandBuildYourCloud (BYO) Option 1 Low-Performance Hidden costs Spotty support Limited features Thin reseller margins IaaSRetail (Rent) Option 2 Zero CapEx Instantly scale/provision Quickly deploy Reduce total IT spend Global reach Enterprise workloads Configurability/Control High-Performance/Availability Low-Latency networking Security/Compliance Option 3 Wholesale Cloud
  • 9. What OrionVM does: OrionVM Wholesale Cloud – The 3rd Option between BYO and Retail IaaS AU Datacenters US Datacenters EU Datacenters OrionVM Wholesale Platform AT&T Cloud Cloud Provider 2 Cloud Provider 3 Option 3: Wholesale Cloud • Branded enterprise-grade cloud • Highest performance infrastructure • Launch your cloud in minutes • Margins for partners at 25-60% when selling at market public cloud prices • Zero CapEx / Flexible biz models • Immediate access to global reach • Starting @ pay-as-you-go vs. millions Cloud Provider A (MSP) Cloud Provider B (SI) Cloud Provider C (Telco) 9www.orionvm.com
  • 10. Who does Wholesale Cloud empower? 10www.orionvm.com • IT Service Providers – able to deliver cloud as part of their solution and focus on value add. e.g. MSPs, SIs, & VARs • Distributors – can now sell cloud services as an alternative to selling hardware • Software Companies – can deliver SaaS & Hosted Models to market or internally • Traditional Hosting Companies – can offer public, hybrid, and private cloud solutions in addition to traditional dedicated & shared hosting • Telcos – can bundle cloud with networks to keep traffic on-net and increase retention
  • 11. OrionVM benchmarked as world’s fastest cloud OrionVM powers leading telco cloud (AAPT) What solutions can Wholesale Cloud help you deploy? 11www.orionvm.com Wholesale Cloud VDI/DaaS Private & Hybrid Cloud eCommerce & Web Hosting Hosted PBX & VoIP/UCaaS Big Data & Analytics DR & Backup IOT & Mobile Storage & Archiving
  • 12. OrionVM benchmarked as world’s fastest cloud OrionVM powers leading telco cloud (AAPT) Wholesale IaaS for every cloud competency – who are you? 12www.orionvm.com Cloud Emerging •Resell vs. Value Add •Little/No Cloud Investment •Lack of Cloud Expertise •Low Demand •On-Prem Solutions •No Cloud Plan in Place Cloud Migrating •Goals in sight •Need Vendor Support/Training •Moderate Demand •Growing Revenue •Growth Plan in Place Cloud Transformed •Successful •In-House Cloud Expertise •Strong Demand •Strong Recurring Rev •Dedicated Resources •Multiple Cloud LoBs ©AMIs
  • 13. OrionVM benchmarked as world’s fastest cloud OrionVM powers leading telco cloud (AAPT) Cloud Emerging – Feels Overwhelmed and Challenged? 13www.orionvm.com Source: AppDirect Survey 2017 61% of US-based SMBs want to use more of the cloud but 75% feel overwhelmed.
  • 14. OrionVM benchmarked as world’s fastest cloud OrionVM powers leading telco cloud (AAPT) Tech Innovation Has Evolved… Has Your Cloud Vendor? OrionVM’s breakthrough cloud architecture enables a new wholesale business model to transform how IT providers deliver global cloud infrastructure. 14www.orionvm.com
  • 15. Cloud 2.0 Hyperconverged Architecture Traditional 3-Tier Enterprise Architecture (Cloud 1.0) OrionVM Next-Gen Hyperconverged Architecture (Cloud 2.0) OrionVM’s technology allows us to provide a high performance enterprise product, utilizing commodity infrastructure that delivers the best price to performance ratios. Significantly reduced COGs enables the wholesale business model. 15www.orionvm.com
  • 16. Cloud 2.0 Ring of Innovation (whole > than sum) 16www.orionvm.com • Software Defined Everything • Automation = Savings (time/$) • HPC Heritage = Price/Performance • Distributed systems - must-have to scale current apps/systems • OrionVM platform utilizes all these advancements
  • 17. 2017 Cloud Infrastructure Landscape & Market Map Cloud 2.0 Infrastructure Cloud 1.0 Infrastructure Buy & Build Your Own Retail IaaS Vendor • Centralized legacy enterprise tech • Less reliable, less redundant • Low performance • Costly horizontal scaling • Design for failure architecture • Fully distributed architecture • Higher margins for partners • Flexible L2 Networks • Performance via dedicated resources • Fully tiered product • World-class storage performance 17www.orionvm.com Wholesale Cloud
  • 18. OrionVM benchmarked as world’s fastest cloud OrionVM powers leading telco cloud (AAPT) Opportunity 18www.orionvm.com Transforming MSPs/VARs to CSPs… in under 5 Minutes …seriously? …how?!?
  • 19. • Priced-to-Pass-Margin throughout Value-Chain (starting @ 25%+ below AWS & 35%+ below Azure) • PAYG = instant/frictionless engagement with no financial commitment or CAPEX • Wholesale discounts allow service providers to profit while offering nexgen cloud below market rates • Wholesale Model has many “levers” to lower buy price e.g. capacity commit, contract length, upfront payments 19 Pricing & Wholesale Model www.orionvm.com
  • 20. 20 Complete Turnkey Solution www.orionvm.com Legacy Enterprise Approach (Old Paradigm/Cloud 1.0) OrionVM Wholesale Cloud Platform (End-to-End, Complete Solution/Cloud 2.0) Replace multiple services/vendors with 1 integrated system Custom Code & Integration Hardware vCloud Director Portal Support Billing OperationsTeam Storage Manager Servers SAN Network
  • 21. Top 5 Outcomes of Leveraging Wholesale Cloud 21 Wholesale cloud presents a tremendous opportunity… get excited!  1) Brand Control – Wholesale gives service providers (SPs) true control of their identities as a SP – not another vendor/platform “me too”. OrionVM wholesale is also 100% channel only.  2) Net-New Recurring Revenue – Margin to make a profit & out-compete incumbent options – SPs can choose what $$ is kept for profit, and what is passed on to clients as savings.  3) Deployment Speed and Flexibility – Everything SPs need to manage ecosystem e.g. billing  4) Leverage Latest Tech Innovations – Hyperconvergence, software defined everything etc.  5) True Competitive Advantage – Market differentiation, focus on core competencies & value-adds... wholesale sets you up win! www.orionvm.com
  • 23. Thank You! 24www.orionvm.com For a Free Trial, Live Demo, or Pricing learn more @ orionvm.com Email: daniel.pfeiffer@orionvm.com | 1-844-ORIONVM (674-6686)

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