How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies
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How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies as presented by Ryan Squire at the ALI conference on health care in social media 10/5-8/09.
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How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies
- 1. Culture Breeds Competence How To Handle The Responsibilities of HIPAA, Identity Theft, & Privacy While Introducing Social Media Technologies Ryan Squire Program Director—Social Media Communications and Marketing
- 4. Culture Disruption Source: John Sharp – http://ehealth.johnwsharp.com Via: Ed Bennett – http://ebennett.org/jbpres/ Uses licenses with few restrictions Intellectual Property is closely guarded Quick deployment Long deployment lead times Information from trusted networks Information from authoritative sources Risk Taking Risk Adverse Web / Health 2.0 Values Health Care Values
- 10. More Than Marketing LinkedIn Gina Bericchia has sent you a message. Date: 9/01/2009 Subject: Thank you Thanks very much for your kind welcome. I actually owe you a thank you because I learned about the student intern position from following you on Twitter. I'm very excited to get started and look forward to learning more about social media from you.
- 14. Marketing is the Byproduct
- 25. Providing Value
- 26. Providing Value
Notas do Editor
- Set C1 – Title Slide
- Slide I found on Ed Bennett’s blog, he got it from John Sharp, an IT manager for a major medical center in Northeast Ohio. A couple of these need some explanation
- Set A1 – Content Slide
- Tell Tammy’s story about closing down access in the ED, and then opening up access after joining facebook and gaining the benefits of trust that her presence in the network created.
- Privacy is paramount. There’s laws that address this. Boundaries/Relationships we could debate forever. Eventually, we need to take all of our smart thought and test a few things, see what works, see what doesn’t and share it with everyone.
- June 23 the Cleveland Plain Dealer wrote about Margaret’s use of twitter. They said she no one been hired yet as a result of Margaret’s work.
- So I gave it a spin July 31st
- 30 days later the position was filled.
- Set A1 – Content Slide
- Took this to direct message. Will be important to remember a bit later.
- Took this to direct message. Will be important to remember a bit later.
- The next few slides were adapted from a blog post by Sharlyn Lauby, an HR professional and President at ITM Group, Inc which does training and human resources consulting. She’s worked for Right Management Consultants Director, Human Resources at Wyndham Hotels and Resorts Area Director, Human Resources at Starwood Hotels and Resorts She’s seen and been involved in developing a LOT of policy.
- Set A1 – Content Slide
- Set A1 – Content Slide
- Set A1 – Content Slide
- Set A1 – Content Slide
- Set A1 – Content Slide
- Sharlyn doesn’t address HIPAA or Privacy issues, but you must. Look to existing policy to keep your social media policy aspirational. You cannot talk about protected health information, but your patients can. And they can talk amongst themselves… becomes a social portal for knowledge sharing.
- Set A1 – Content Slide
- Set A1 – Content Slide
- Lisa Collier-Cool is a best selling author and award winning journalist. She has over 19,000 people following her on twitter. Focus on what you can do for people, not what they can do for you.
- Next time someone stand Lisa up, and she is about to post something on twitter, she will think of Doug. She may even message him privately before posting it publically. What’s the ROI on that?
- Set A1 – Content Slide
- Make them a stakeholder up front to avoid them being a roadblock when you have to address issues. They can also help with wording and things you haven’t thought about.
- We’ve trained people from day one that they do as leadership says. Get buy in from leadership, make sure that policy reflects their level of buy in, and then get them started. Your people will feel comfortable using these tools if their leaders are, and they’ll emulate leadership’s usage.
- It’s only paper or electronic bytes if you don’t practice it, and expect those around you to practice.
- Set A1 – Content Slide
- Set A1 – Content Slide
- We are going to be ultra conservative here. Patients are going to share information, but if they are looking for a response, we will direct them to secure channels.
- Consequences for violating the law are severe for institutions, employees need to know about those consequences and understand the consequences apply to social media and anything they say, even on their personal time.
- Which organization do you want to be?
- How I got started. Merrycricket story.
- Closing Slide