Learn the new updates on digital marketing 2019, with detailed explanation for your reference. presentation prepared by Mysore student Ms. Meghana.

1. From: Meghana U Raju
Digital Marketing Updates-2K19

2. The old Google Search Console is no
longer available
 Google has announced it has shut down the old Google
Search Console.
 Google is redirected old Google Search Console into
the new Google Search Console interface.
 The new Google Search Console named “legacy tools
and reports.”

3. Optimize for conversion value with
eCPC in Google Ads

4.  Google has added a new option for manual CPC bidding.
 Google has extended maximize conversion value
optimization to manual CPC bidding when you’ve opted
into enhanced CPC (eCPC).
 Google rolled out its maximize for conversion value.
 The optimize for conversion value option with eCPC is a
simplified version of the smart bidding option.
 It doesn’t have a goal of spending your daily budget, and
you can’t set a target return on ad spend like you can with
the smart bidding option. It will raise your max.

5. The 4 optimization techniques from Google
you can use with Amazon Ads today
 The four optimizations you can’t miss doing on Amazon
1. Add negative keywords: Be proactive about stopping wasted spend
on irrelevant queries
2. Mine search queries for new keywords: Identify good new keywords and
manage their bids to reach your goals, for example, a target ACOS that helps
reach profitability
3. Manage bids to keep ads visible: Amazon helps you set bids to maintain
strong visibility. In Amazon lingo, these are called “suggested bid” and
“suggested bid range,” and their values are updated daily.
4. Manage bids for profitability:Amazon advertisers can set bids based on a
target ACOS that delivers profitability. It’s similar to using target ROAS on
Google.

6. Google search lets you swipe left
and right on shows and movies
 Google announced an update to how Google presents
movie and TV shows in the mobile search results for
the upcoming fall season.
 The new interface is more graphical and interactive,
letting you have more fun swiping through
entertainment options from your mobile searches.
 It is only rolling out in the US.

7. Facebook to sunset ability to register, login
to apps using only a phone number or email
 Facebook's Account Kit for developers will be
deprecated on March 9, 2020.
 For app marketers, the Account Kit made it easy
for users to sign-up to use an app and then log
into the app without having to enter a password
— a feature that helped drive higher app
engagement numbers.
 By removing this feature, Facebook is taking
more responsibility for how user information is
being managed and boosting its user privacy and
security measures.

8. Facebook gives creators new ways to build
audiences via Stories, more monetization
features
 Collaborative Stories let multiple public figures to contribute to
a single Facebook Story.
 Facebook’s Collaborative Stories feature aims to help creators
build more exposure on the platform and grow their audiences.
 acebook launched Fan Reply Stickers, a feature designed for
Page owners that allows them to create a call to action within a
Story asking fans to reply with a photo or video.
 Facebook also mentioned its new checkout feature for
shoppable posts by public figures

9. Instagram is testing an option that would let
you run your existing Instagram shoppable
posts as ads in Ads Manager.
 Shoppers that tap on these ads will be taken to a
product description page within Instagram and can
proceed to purchase from the business’ mobile site.
 Instagram has already driven its efforts towards
shopping by adding shoppable tags, adding a
shopping channel to Explore and introducing in-app
checkout.

10. LinkedIn now automatically adds alt-text to
images that don’t have it and will alert you
if alt-text has been assigned.
 The alert says “We automatically added alternative text to your
photo.
 You can edit the alt text any time by editing your post”
 You won’t be alerted if you’re uploading an image from a
mobile device, you’d only be alerted when uploading an image
from a desktop computer and the text is automatically assign

11. THANK YOU