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This document provides guidelines for smart search engine marketing using pay-per-click advertising. It discusses what pay-per-click is, how it works by bidding on keywords and only paying for clicks, and some of the major pay-per-click platforms like Google, Yahoo, and MSN. It also offers tips for creating effective ads and landing pages that convert visitors into customers.

Negócios
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What is Pay-Per-Click According to MarketingTerms.com.. “ Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-throughs.”
How Does it Work? ,[object Object],[object Object],[object Object]
Why Pay Per Click? ,[object Object],[object Object],[object Object]
Major Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tier II Players
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of Good Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Will Make You Stand Out? ,[object Object],[object Object],[object Object],[object Object],[object Object]
More Ad Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Page Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do your landing pages convert? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]
Thank You

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