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What is Usability? ,[object Object],[object Object],[object Object],[object Object]
My Online Marketing Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do Search Engines Exist? ,[object Object],[object Object],[object Object]
Where Would You Click?
Evolution of Search Engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How People Choose to Click? ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO == Ranks and Web Traffic The Biggest Myth…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This looks like the site I want. Let me go-forward.
New World SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversion Oriented SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Conversion Oriented PR ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New Paradigm .. Is it really New? Business Strategy Marketing Promotion (Product, Service or a Brand) SEO  SEM
Thank you! ,[object Object],[object Object],[object Object],[object Object]

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