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Interpreting CES 2015
3,600 exhibitors
160,000 attendees
205,000 square
meters
“The Internet of
Everything makes every
company a tech
company”
John Chambers CEO
Cisco
“Technology and consumer
experience for us are two
sides of the same coin”
Mayur Gupta, Global Head
of Marketing and
Innovation, Kimberly Clark
2015: Evolution not
revolution
Key Theme
Everything that Can Be Connected, Will Be
Connected
What Does It Mean For Us?
New Consumer experiences: that generate data
New touch-points: to inform, engage and entertain consumers
More platforms for messages
New opportunities for co-creation
New ways of measuring success
Sensors, sensors everywhere
 The ubiquity of sensors allows a wide range of
devices to talk to each other and to
consumers
 Systems such as Qualcomm’s AllJoyn or Apple
Homekit are providing the infrastructural glue
that allow devices to talk to each other
 But amid all the possibilities, in our opinion,
many Connected World solutions remain
solutions looking for a problem to solve. The
end benefit to consumers may not be
compelling in many cases
 We have highlighted some examples where
we believe the consumer benefit is clear
The Connected World
Qualcomm AllJoyn
Mother by Sen.se
Whirlpool Smart Kitchen
Connected Cars
 Car manufacturers continue to be major
exhibitors at CES. Most major manufacturers
had a presence at CES and many software
providers exhibited their connected car
products
 Driverless cars are a focus for many
manufacturers – but until these become a
reality, there are many applications to help
drivers improve and monitor the performance
of themselves and their cars, and help with
difficult tasks like how to park
Connected Cars
BMW iValet
Mercedes F015
Intel Perceptual
Computing
3D Printing gets consumer-
friendly
 In 2015 more consumers will take up 3D Printing
 3D printing vendors continue to make meaningful
improvements in their products, while at the same time
making them easier to use and less expensive.
 Makers like MakerBot are adding new materials to the
printing palette – and starting to form partnerships with
consumer brands .
 Even consumer services were being showcased, like
3dplus’s offer to make a superhero action figure by
warping a model of your head onto a custom-printed
base (seen to the right).
 A particular focus is on 3D printed food - with makers
such as ChefJet and XYZ presenting dedicated 3D
food printers
3D Printing
Maker Bot
ChefJet
Taking Selfies To New Heights
 There were more than 30 booths at CES showing
drones or some other remote controlled flying
device. They even had their own zone, the not
very sexily named “Unmanned Systems” zone
 Drones come in many sizes, from those that can
fit in the palm of your hand to much bigger units.
Most can be controlled from a smartphone, and
a good number will follow you around
 Most manufacturers appear to believe that the
primary use of drones will be for creating content
– either through transporting Go Pro or similar
action cameras or simply for the taking of
elevated selfies.
 We have included examples from both the
expensive and cheaper end of the market – and
some other selfie innovations
Drones
AirDog
Zano
Panono
Prynt
The Selfie Brush
Augmented Reality
 Google Glass may be delayed, but smart
glasses technology is still progressing.
 The most promising examples at CES looked
more like real glasses — and that would seem
to be the key to any potential.
 The Moveiro (showed in the previous page) by
Epson, is a particularly strong entry in this field
– in way of comfort and ease of use.
 Not surprisingly CES showcased significant
innovation in the area of Virtual Reality
especially, but not exclusively in relation to
gaming
Virtual reality
Vuzix
Facial Recognition Arrives
 CES 2015 showed considerable innovation in
the facial recognition software
 A focus of these innovations was on home
security – although we feature the Panasonic
Smart Mirror as an example of facial
recognition software with obvious consumer
benefit and a clear potential for brand
overlays.
Facial Recognition
Panasonic Smart Mirror
Netatmo Welcome
Wearable Tech is everywhere (just
not being worn)
 Wearable technology was one of the main
focuses of CES 2015, with an entire exhibition
hall devoted to wearables
 Two technologies predominated:
– Smart watches, which were everywhere
other than on people’s wrists and
– Health and technology related wearables
Wearables
What can smart
technology do for us?
Teach me
Adidas MiCoach Smart
Ball
SmartMat
Muse: The Brain
Sensing Headband
Regulate me
Wellograph
Belty
Protect me
Sunfriend: UVA + B
Monitor
Tellspec
Make life easier for me
Edyn: Garden System
Parrot: Pot
Parrot: Pot
Screens
 Pretty much everything that can be done to a
TV screen or monitor has now been done.
 They have been bent, and stretched, we’ve
included 3D and removed it. We’ve gone
from HD to UHD (4K) to Super UHD (8K).
 Given that there is very little 4K content, 8K
may seem superfluous - but it represents the
next frontier in picture clarity
 Other than this there was very little screen
innovation
Screens
LG G FLEX 2
Kodak Android Phone
Interpreting CES 2015

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Top Connected Tech Trends from CES 2015

  • 2.
  • 4. “The Internet of Everything makes every company a tech company” John Chambers CEO Cisco
  • 5. “Technology and consumer experience for us are two sides of the same coin” Mayur Gupta, Global Head of Marketing and Innovation, Kimberly Clark
  • 7. Key Theme Everything that Can Be Connected, Will Be Connected
  • 8. What Does It Mean For Us? New Consumer experiences: that generate data New touch-points: to inform, engage and entertain consumers More platforms for messages New opportunities for co-creation New ways of measuring success
  • 10.  The ubiquity of sensors allows a wide range of devices to talk to each other and to consumers  Systems such as Qualcomm’s AllJoyn or Apple Homekit are providing the infrastructural glue that allow devices to talk to each other  But amid all the possibilities, in our opinion, many Connected World solutions remain solutions looking for a problem to solve. The end benefit to consumers may not be compelling in many cases  We have highlighted some examples where we believe the consumer benefit is clear The Connected World
  • 15.  Car manufacturers continue to be major exhibitors at CES. Most major manufacturers had a presence at CES and many software providers exhibited their connected car products  Driverless cars are a focus for many manufacturers – but until these become a reality, there are many applications to help drivers improve and monitor the performance of themselves and their cars, and help with difficult tasks like how to park Connected Cars
  • 19. 3D Printing gets consumer- friendly
  • 20.  In 2015 more consumers will take up 3D Printing  3D printing vendors continue to make meaningful improvements in their products, while at the same time making them easier to use and less expensive.  Makers like MakerBot are adding new materials to the printing palette – and starting to form partnerships with consumer brands .  Even consumer services were being showcased, like 3dplus’s offer to make a superhero action figure by warping a model of your head onto a custom-printed base (seen to the right).  A particular focus is on 3D printed food - with makers such as ChefJet and XYZ presenting dedicated 3D food printers 3D Printing
  • 23. Taking Selfies To New Heights
  • 24.  There were more than 30 booths at CES showing drones or some other remote controlled flying device. They even had their own zone, the not very sexily named “Unmanned Systems” zone  Drones come in many sizes, from those that can fit in the palm of your hand to much bigger units. Most can be controlled from a smartphone, and a good number will follow you around  Most manufacturers appear to believe that the primary use of drones will be for creating content – either through transporting Go Pro or similar action cameras or simply for the taking of elevated selfies.  We have included examples from both the expensive and cheaper end of the market – and some other selfie innovations Drones
  • 26. Zano
  • 28. Prynt
  • 31.  Google Glass may be delayed, but smart glasses technology is still progressing.  The most promising examples at CES looked more like real glasses — and that would seem to be the key to any potential.  The Moveiro (showed in the previous page) by Epson, is a particularly strong entry in this field – in way of comfort and ease of use.  Not surprisingly CES showcased significant innovation in the area of Virtual Reality especially, but not exclusively in relation to gaming Virtual reality
  • 32. Vuzix
  • 34.  CES 2015 showed considerable innovation in the facial recognition software  A focus of these innovations was on home security – although we feature the Panasonic Smart Mirror as an example of facial recognition software with obvious consumer benefit and a clear potential for brand overlays. Facial Recognition
  • 37. Wearable Tech is everywhere (just not being worn)
  • 38.  Wearable technology was one of the main focuses of CES 2015, with an entire exhibition hall devoted to wearables  Two technologies predominated: – Smart watches, which were everywhere other than on people’s wrists and – Health and technology related wearables Wearables
  • 46. Belty
  • 48. Sunfriend: UVA + B Monitor
  • 54.  Pretty much everything that can be done to a TV screen or monitor has now been done.  They have been bent, and stretched, we’ve included 3D and removed it. We’ve gone from HD to UHD (4K) to Super UHD (8K).  Given that there is very little 4K content, 8K may seem superfluous - but it represents the next frontier in picture clarity  Other than this there was very little screen innovation Screens

Notas do Editor

  1. StoreDot is a nanotechnology company with a ground-breaking technology, based on its discovery of new generation, self-assembled Nanodots of biological origin. Displays using StoreDot technology have rich color vividness, efficient power consumption and are eco-friendly; next-generation Nanodot batteries can charge in less than a minute, extending battery life expectancy.
  2. CES 2015 represents an evolution from technology presented in 2014 with very little that was revolutionary.
  3. The Qualcomm AllJoyn is a system that allows devices to advertise and share their abilities with other devices around them; a simple example would be a motion sensor letting a light bulb know no one is in the room it is lighting. The system itself is an open source project which provides a universal software framework and core set of system services that enable that interoperability among connected products and software applications across manufacturers to create dynamic proximal network.
  4. Mother analyzes and visualizes input from its own little freewheeling sensors, which you can put on your keychain, your toothbrush, your front door, under the fitted sheet in your bed, on grandpa’s bottle of heart pills, or on your coffee machine. This may even be the blueprint for how the “Internet of Things” can garner mainstream adoption.
  5. Whirlpool demonstrated a vision of the connected kitchen of the future which was very compelling. Not all of these solutions are yet available but demonstrate a connected infrastructure that ads value to the consumer An interactive screen above the cooking range shows the recipe step by step with appropriate timings A link to the fridge shows ingredients available The cooking range not only measures temperature and the progress of cooking but allows for accurate weights and measures Fully interactive - for example if additional people are coming for dinner, the weights, measures and cooking times will automatically adjust This is an achievable vision of the future that delivers real consumer benefit
  6. BMW unveiled its Remote Valet Parking Assistant, a new autonomous system that does exactly what its name says. Installed in a converted i3 electric car, BMW says the system will allow a car to drive itself into a multi-story garage and park itself without any human intervention. The driver can dispatch the car with commands from a smartwatch. The car then uses onboard sensors and stored plans for the building to navigate itself to a space while its owner goes on his or her way. Once parked, the car automatically locks itself and waits for a scheduled pick up time or voice command. The car then estimates how long it will take to reach the meeting point in order to arrive on time.
  7. The Mercedes F015 is a concept car presented at CES but also at the Detroit Motor Show. The inset shows the exterior of the car, while main picture shows the man seating space. With touchpanels and gesture controls across the beautiful interior, as well as chairs that rotated around while the car pilots itself. The car is fully autonomous and has no carbon emissons. The car will be fully powered by battery and fuel cells. We may not see the F015 for a number of years, but Mercedes showed what the car of the future could be: a glorious almost-lounge that takes you from A to B.
  8. Intel’s Perceptual Computing technologies allows devices to take on human-like senses to perceive the user’s intentions, employing the context of an event or action to facilitate and even anticipate what the driver wants to do. Among the contextually aware elements that will be used are gesture interaction, facial tracking and attribution (such as a smile or nod) and eye tracking.   Gesture-recognition technology is widely expected to be the next-generation in-car user interface. In gesture recognition the idea is to determine whether the driver has performed a recognizable hand or finger gesture within the interaction space without the “middleman” of touchscreen controls. In operation a camera or infrared sensor recognizes and interprets hand movements as in-car commands.  
  9. Martha Stewart and Makerbot have partnered to create more 3D-printed products for the home space. This included three different colored filaments, all in the signature bright and springy palette that Stewart’s goods are known for as well as 3D-printed products such as napkin ring holders and LED votive holders.
  10. 3D Systems' ChefJet series is an entirely new, kitchen-ready category of 3D printers for food. The first two printers in the series, with expected availability in the second half of the year, are the monochrome, countertop ChefJet 3D printer and the full-color, larger format ChefJet Pro 3D printer. These printers will enable the creation of custom edible geometries for every cake, cocktail and celebration. ChefJet printable materials will be available in a variety of recipes, including sugar, candy in various sweet and sour flavors, and milk chocolate.
  11. The AirDog camera drone constantly tracks where you are, and follows you no matter where you go. Completely automatic all the way from take-off to landing, allowing you to just focus on the action. Controlled by the Airleash bracelet – this drone will be available in Q2 of 2015 for US$1,295.
  12. The Zano micro-drone is just 2.5 inches x 2.5 inches and weigh 55g with a 5 megapixel on-board HD video camera plus digital microphone – an optical image stabilizing tech – to take stills and footage. This ultra portable aerial photography drones provides photography enthusiasts obstacle avoidance, ‘follow-me’ mode and group selfie functionality. Each camera can control up to 4 or 5 of these drones. Currently available for pre-order for July 2015 at approx. US $258
  13. The Panono uses 36 small cameras positioned to look in every direction, built into what the company describes as a grapefruit-sized ball. The cameras are triggered simultaneously and the images stitched together to create a single spherical panoramic image that contains 108 megapixels. When presented in a normal rectangular window the Panono's panoramic images can be scrolled left to right as well as up and down, and provide a 360 degree view of the scene. The camera can be controlled via a smartphone app, by activating a timer or by pressing a shutter release button on the device itself. Wi-Fi equipped, the camera sends images back to a smartphone, or via USB to a PC, and the camera’s own memory can store up to 400 images. Voted one of the 2014 “Gadgets We Love” by Forbes, it is available for preorder for Spring 2015: US $549
  14. France-based Prynt is developing a smartphone case that can print photos. When you take a photo on your smartphone, the Prynt case lets you instantly print it. You can also print photos from your camera roll or social network accounts. Prynt is perfect for those of us that want to quickly frame a photo shortly after taking them — without having to worry about ordering copies online or printing them at a retail store. Launching on Kickstarter soon Polaroid also displayed similar technology
  15. The $20 Selfie Brush is a hairbrush which doubles up as both a mirror and an iPhone case.
  16. The Vuzix M-100 Smart Glass is a type of smart glasses that will help in relaying information directly to you from a wearable monocular display, similar to that of Google Glass. The device also comes with direct-onboard processing features plus a camera to help it capture and display augmented reality. On the awards front, Vuzix was named a 2015 CES Innovation Awards Honoree, receiving 4 Innovation Awards of their V-720 Mobile Gaming Platform. The Vuzix V720 augmented reality video headphones kit connects to PCs, phones, tablets, and game consoles meaning you can enjoy the immersive screen experience anywhere. 
  17. The Panasonic Smart Mirror has an embedded camera that scans and projects an image of your face on top of your reflection. Then it offers suggestions and lets you try out different looks by applying digital makeup and facial hair.
  18. The Netatmo will recognise the faces of anyone you tell it to any time they are in your home. Once you’ve told told the companion app who your family and any other trusted faces are, the Netatmo will be able to recognize when those people are in your home. Since it can tell when people come and go, it'll give you a real time update of who's there at any time. If someone comes in that it doesn't recognize, perhaps to steal your TV, then the camera will ping the application with a photograph of that person.
  19. We believe that smart technology that teach consumers – or practically help them to do something – will ultimately be successful. Assuming that the functionality is not absorbed into the next generation of mobile phones
  20. With its new intelligent sphere, the Adidas MiCoach Smart Ball is priced at US $199.95, the sporting goods giant aims to give players not only something to use as a playing ball, but also a tool to improve their skills. A key part of the ball, naturally, is integrating the Smart Ball into Adidas'miCoach environment, one that focuses on keeping track of your data during workouts or training. The sensor-enhanced soccer ball with accompanying smartphone app (currently only with iOS) brings pro-sports the to the masses. “2015 CES Best of Innovation” Winner
  21. The SmartMat first gained significant attention on crowdfunding site Indiegogo, raising US $175,000 in just a few days. It uses high-tech sensors to help you perfect your alignment and poses. First, the yoga mat takes your measurements, such as determining arm span by laying on the mat, and then monitors your abilities and limitations. For example, it knows if you're flexible enough to place heels on the ground during the Downward Dog pose). As you begin a workout, it corrects your poses along the way, offering suggestions so your hands and feet and the rest of your body are in alignment. It gives you feedback with visual clues, so it doesn't disrupt anyone else around you, but an audio option lets you avoid spending the yoga session with your eyes glued to a mobile device.
  22. Muse is a headband that is outfitted with sensors to measure and track your brain activity and works with an accompanying mobile app called Calm to train your mind to be more focused and calm. There’s also a gamification element to the app that’s meant to motivate you. 2014 was a stellar year for Muse, with over 15,000 units sold since its retail launch in August, with Christmas being a record day “Musing” with over 1,400 sessions completed as people gave – and received – the gift of a better brain.
  23. We are not so sure about the success of technology that act as a virtual nanny and try to hector or browbeat consumers. Positive reinforcement is one thing, but being told what to do by a device is completely another
  24. Wellograph is an activity tracker, heart rate monitor, pedometer and stopwatch in one that delivers live, insightful information about the wearer’s activity through simple infographic interface. World’s first affordable consumer electronic device with a sapphire crystal display
  25. Belty is a blue-tooth enabled smart belt that not only adjusts the length of the belt according to your waist automatically but also offers metric data and provide associated health warnings, if needed.
  26. We also believe smart technology can help consumers to protect themselves and their families have a good chance of success
  27. The Sunfriend is a wearable that measure the intake of UVA & UVB rays. This water proof wristband contains patent, NASA-inspired UV sensors with LED indicators that light up as UV exposure accumulates before flashing once that safe limit has been reached. The user sets the device to their skin tone and sensitivity and it then constantly measures both direct and reflected UV exposure. Available Now: US $49.99
  28. Tellspec is a hand-held food-scanning spectrometer that immediately tells users the exact chemical composition of their food. Synced with your mobile deice, it also tells you of the ingredients used and caloric value. You can also analyze the chemical composition of foods. Available for pre-order: US $349.99 (plus subscription) China has a similar version called the Baidu Smart Chopsticks
  29. These are examples of technology we believe would have consumer utility
  30. Edyn is a US$99 solar-powered soil monitor that tracks and analyses data about weather and soil conditions through a paired iOS app. The app gives a real-time snapshot of conditions in a person’s garden and also pushes alerts for monitoring plant health. They also built an automated water valve that backers can get for an extra US $60. The device also comes with a self-generating battery that lasts 2.5 years.
  31. The Parrot Pot features a 2.2L reservoir that can intermittently feed a plant for a month at a time based on an extensive (and ever-growing) database of 8,000 flora. Four sensors inside, along with an intelligent irrigation system, minimize water use. The pot appears ceramic but is made of reinforced plastic, and is large enough to fit enough soil and fertilizer for small to mid-sized house plants. The inside tank is machine-washable. Every 15 minutes, Parrot Pot records the data that its sensors detect: soil moisture, fertilizer levels, ambient temperature, and light. If you're conscientious enough, you can take a look at that data, which is sent to your smart device via Bluetooth Smart. The real kicker, though, is that Pot can take care of the watering too. No need for your plant-killing hands to touch a watering can.
  32. The LG G FLEX 2 was unveiled as the second edition of the overarching form factor that made a cameo with the G Flex last year, but with a smaller, 5.5" display. This version had a more compact size and an upgrade in display resolution from HD to 1080p. LG introduced the world to flexible and “self-healing” smartphones a little over a year ago with the G Flex. The 6" OLED display with plastic, instead of glass substrate, showed us that devices do not necessarily need to be ultra-rigid in an effort prevent breakage from being dropped.
  33. The Kodak Android Phone is a joint project between Kodak and the Bullitt Group – designed for consumers who want a high-end experience but aren’t always as comfortable using increasingly complicated mobile devices. The device will be with image capture, management and sharing features. The phone will feature a remote management software that allows friends and family to interact with your phone. Not surprise, the phone will also give you easy accessing to printing and sharing photo services. Generally targeted at older users.