Nxtbook Ubiquity aims to create a unified reading experience across devices that overcomes limitations of existing digital editions. It uses responsive design templates to eliminate zooming and maintain a page-like navigation on any screen. This allows maintaining branding and creating advertising opportunities tailored for each platform.
2. Agenda
S What„s wrong with digital editions
S What this product does differently
S What challenges it creates
3. What‟s wrong with digital
editions?
S Portrait form on landscape device
S Same experience everywhere
S No longer leverages technology
S Appears “old”
5. What Flipboard Gets Right
S Engaging reader experience
S No zooming experience
6. That said…
S It‟s branded for Flipboard
S The long-tail conundrum
S Advertising is remarkable old school for such new school
technology
7. What‟s Does Ubiquity Do?
S Eliminates zoom, regardless of device
S Maintains a page-like navigation
S Offers advertisers something different
S Creates a branded Flipboard-like experience, on all
devices, on all browsers
8. How Does it Do This?
S Article driven CMS
S Responsive design templates
S Unique blend of web and print design
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18. The Concept of the Click Skip
S Every reader of the digital edition is delivered (without a
click) to the sponsor‟s website
S The advertiser chooses the publication because of the
quality of the reader. The click skip delivers the qualified
reader