After your content marketing pieces have been created, you need a strong distribution strategy to make sure your content gets to your target audience.

1. Content Marketing Channels
Nxtbook Media

2. Digital Channels
• Website – Your content house
• Call to Action – Call, email, fill out a contact form
• Additional calls to add – forms to access content
• Goals met: inbound marketing, email marketing
How to Play: Multiple types of content in an easy-to-navigate
layout; blog; callout buttons for downloads

3. Digital Channels
• Social Media
– LinkedIn, Google+, Facebook
• Call to action: click to website or place contact
information at the bottom
• Possible call to action: click to download full e-edition
• Possible call to action: click through to dedicated
landing page or form
• Goals Met: Outbound marketing
How to Play: Visual elements, keeping audience in mind,
enticing and informative blurbs to drive engagement

4. A little more on social:
– LinkedIn
• Connect with target buyer personas via LinkedIn
Groups
– A gathering place for like-minded industry pros to come share
and discuss industry topics
– Also a great source for new content ideas
How to Play: Check out groups your buyer personas have
joined to find prospective buyers, buyers’ chief
concerns, and to drop some expert advice
No sales pitches!

5. A little more on social:
– Google+
• Connect with target buyer personas via Google+
communities
– Similar to a LinkedIn group in thought and strategy
– Some say there’s a positive correlation between +1’s received
in a community and being found on Google search
How to Play: Comment on other people’s posts to show
you’re more than a brand, and so people are more
likely to trust you

6. Digital Channels
• Email
• Call to Action: reply to email, click to website, call
• Additional call to action: click to download
• Goals met: email marketing, outbound marketing
How to Play: almost any kind of content plays well in
email (be wary of video). Test with e-newsletters, full
content pieces, and “thought of you” touches.

7. Digital Channels
• Blog
– This section would hold content meant to educate
your audience
• Searchable, uses categories or tags, has a way to jump
to more content
• Published regularly
• Easily repurposed
• Goals met: Inbound marketing, Email marketing
(newsletter)

8. Print and Digital Channels
• Trade Resources
– Print:
• Industry Magazine: guest publish an article, submit to
an interview, advertise a rich piece of content
– Goals met: Outbound Marketing
– Digital:
• Industry Sites: guest publish an article, write a blog
piece for a key partner’s website, give a video response
to another company’s post, post an article to an
industry content aggregator
– Goals met: Outbound Marketing

9. Face-to-Face Channels
• Tradeshows/Live Events – overlooked resource
– Sponsoring: bring content. Attending: bring quick
access keys to content
• Call to Action: take a print piece with you, go to our
website
• Additional Calls: give us your information
• Goals met: outbound marketing
How to Play: Promise you’ll deliver something for the
small trade of their time and information. 2 page case
study with eye-catching visuals, test your knowledge
game with results online, etc

10. Print Channels
• Print
– Be very strategic and campaign-driven
• Use print to promote an ongoing content campaign
with strong calls to action.
• Print can be anything: brochures, packaging, etc.
– Requires website content to be up, pre-established visual
theme, and strong call to action (as there are no metrics for
print)
– Requires active follow-up
– Goals met: outbound marketing, keeping in front of current
contacts