1. TEAM STF | Confidential
MARKETING PLAN
SHOOBEDOO
This is the online strategic plan TEAMSTF developed to SHOOBEDOO to
optimize retail and web sales
2015
Nuwan Gamage
TEAM STF
5/7/2015

2. Index
01. Introduction
02. Business nature & Research analytics
03. Current predicament analysis
04. Management expectations
05. Solution
06. Measures & Analytical tools
07. Schedule
08. Costing

3. Introduction
TEAM STF, found in May, 2010 to carry creative work, 3D work, animation, AV after
works, marketing and advertising activities for international and local corporate sector
companies. Our biggest strengths are our clientele, vendors, suppliers and Team STF.
Our team comprised of well qualified and extraordinary talented individuals willing to
offer you a service beyond your expectations. We consider our values as the integrity,
timely delivery, Quality of work and cost effectiveness. We always do honest and ethical
business with our clients
We consist of enough and more skills in the areas of eCommerce, eMarketing, graphic
design, web design and development and innovative application development. These
applications can be a dynamic and comprehensive software solution to a certain
business requirement or web application, social media application or mobile
application.
Our skills & proficiency
DEVELOPMENT
 Web Designing
 Content Management System implementation & Customization
 Web Application Development
 E-commerce driven web Development
 Android based Mobile Application Development
 Face book and other social media page maintenance
 Facebook Application Development
 Interactive Flash Game Development
 Web Hosting
 Domain Management
E-MARKETING & BRANDING
 E-Marketing Consultancy
 Social Media Marketing
 Facebook Ads Campaign Management
 Facebook Contest & Game Management
 Branded Online Community Management
 Search Engine Optimization
 Google PPC Ad Campaign Management
 Online Banner Advertising
 Online Media Buying
 Google Analytics
 Logo Development
 Branded Material Development
 E-Mail Marketing
EFFICIENCY IN TOOLS
 Adobe Dreamweaver
 Adobe Fireworks
 Adobe Photoshop
 Adobe Illustrator
 Adobe Flash
 Joomla CMS
 Wordpress CMS
 Open Cart
 PHPmyAdmin
 MySQL
 Linux Apache Server
 Tomcat server
 Net beans Integrated Development
 Android
 iOS

4. Business nature & Research analytics
We consider our client Shoobedoo as a unique corporate sector company which targets
a niche segment in the market. Shoobedoo is a kids shoe selling company located in
Dubai, United Arab Emirates, targeting kids from age 1 to 10; shoes imported from
Spain, France, UK and Germany. Although its consumers are kids the segment who
would buy the shoes would be adults (parents) from age 25 to 40, it will not be the
cheapest option you find, and its niche clientele is the high end parents which have a
high income with a healthy economy, adults with a minimum income of 25000 UAD.
These customers are rich high class Arabic, Europeans and Asians
In Middle East there are 18 countries; United Arab Emirates is one country out of the
lot, so we considered the analytics of its population, internet usage etc…narrowing
down to UAE, UAE consist of 7 states, namely Abu dhabi, Ajman, Dubai, Fujairah, Ras al
kahaimah, Sharjah and umm al-Quwain, population of UAE is 9.2m, breaking into 1.4m
natives and 7.8m expatriates, some overall statistics are showed as follows according to
United Nations ILO Department of Statistics from 2010-2014,
 Total Facebook users in Arab world (22 countries) by rose from 54,552,875 in May 2013 to
81,302,064 by May 2014
 Average country Facebook penetration rose from 15% in May 2013 to 21.5% by May 2014
 Female Facebook users dipped from 33.4% in May 2013 to 31.75% by May 2014
 Youth Facebook users from age 15 – 29 is 67% by May 2014
 Top five countries interms of Facebook penetration are Qatar, UAE, Jordan, Lebanon and
Bahrain
 Egypt continues to constitute about a quarter of all Facebook users in the region (24%) and
has gained the highest number of new Facebook users since January 2014 with an increase of
over 2.6m users in that time period
 In Middle east Google+ users are 46%, Instagram 14% and LinkedIn 6%
Statistics are showed as follows according to the UAE social media outlook 2014 report
compiled by Mohammed Bin Rashid School of Government (MBRSG) research,
 Facebook users in UAE has tripled from 1.6m to 5m over the past four years time
 UAE has a Facebook penetration rate of 60% which put it ahead of countries such as
Britain & Sweden, at 50% and 55% respectively
 UAE has the second highest Facebook penetration rate in the Arab world after Qatar
 Only 28% of female in UAE are Facebook users which is below the global average of 57%
 Regional average Facebook penetration 31.5%, which indicates a larger gender gap
 There are more than 85m people in Facebook across the Arab world, out of which 6%
comes from UAE
 Pupils and college students , under 30s now only makeup 48% of Facebook users
 UAE use LinkedIn more than any other Arab state, with 2.1m users and 25% penetration

5. Statistics are showed as follows according to the research compiled by MVF Global
Customer Acquisition,
 UAE has an estimated population of 8.3m and a GDP per capita of 36,973 USD, higher than
the United kingdom
 Internet marketing and lead generation in UAE has an amazing potential as there are
3.8m internet users & internet advertising market size is reported as been 6.6b USD, with
an internet market potential (GDP x Users / million) of 139,680m USD
 56% of internet users in UAE perform online research prior to buying a car and 46% claim
that they base their decision on which car to be purchased from online reviews
 46% of UAE internet users are influenced by social media networks
 There are 2.3m Facebook users in the UAE of which 66% are male and 34% female, with a
Facebook penetration of 44.92%, average CPC (Cost Per Click) 0.70 USD
 There are more 25 to 34 aged Facebook users in UAE than any other age group and they
represent 46% of Facebook users, followed by 18 to 24 aged who represent 22%
 Facebook users in UAE generate 2.7b page views each month and spend an average of
25minutes of every minute
 Twitter receives 7.4m page views a month from the UAE and tends to be used in more in
the audience interest areas of football, video sharing, mobile phones and consumer
electronics
 Search engine market share in the UAE is led by Google with an 90.99% share, followed by
Bing and Yahoo with 2.5% and 5.99% respectively, Ask Jeeves, Conduit and AOL come last
with 0.41%, 0.9% and 0.05% respectively, top two key words in UAE are ‘Dubai’ and
‘Facebook’ and the key word ‘Dubai’ is most highly used with the key
word ‘mall’ which represent a search for ‘Dubai Mall’ and most people already
associate Dubai with a rich and rewarding shopping experience
 31% of UAE consumers claimed that they online shop for products that are not available
from offline shops, 52% of online shoppers in UAE spend less than 5% of their monthly
spending online, this is because they take internet security as the biggest concern and an
issue to purchase online, so our recommendation to Shoobedoo owner is that the
eCommerce site you are developing should be aligned with a trusted online security
software and potentially seek “Trusted site” approval
 There are 11m mobile phone users in UAE which represents a mobile penetration rate of
133%, this figure reduced over the last four years from 200% mobile penetration rate due
to the rapid increase in the population due to influx of foreign workers into an ever
expanding economy
 UAE is soon to be the first country in middle east to launch and LTE broadband network
allowing mobile brand speeds of up to 150Gbps
Statistics are showed as follows according to the research compiled by TNS Mena, a
custom market research organization,
 Smart phone ownership is strong in UAE with 73% penetration and most consumers look
to upgrade their services
 Mobile internet usage in UAE with 41% penetration
 75% of UAE Mobile internet users download free mobile applications, while 67% of mobile
users say they don’t like to download too many applications and clutter the phone, 61%
admit to often forgetting about downloaded applications within weeks
 78% mobile internet users says that mobile applications are better than mobile websites
for accessing content, while similar percentage would delete applications if they are not
interesting, 73% say they are annoyed when applications don’t contain all features via
website access

6. Statistics are showed as follows according to Telecommunication Regulatory Authority
in UAE,
 There are around 360,000 active Twitter users in UAE who shares around 2.5m tweets per
day, between 10th of Jan, 2013 and 10th of July,2013, the number of Twitter users in UAE
increased from 305,056 to 363,624, which constitutes a 19.2% (58,568 new users) increase
over the six month period time
 Among UAE Twitter users 52.05% tweeted in Arabic, 35.91% tweeted in English while the
rest tweeted in other languages
 Dubai has the highest number of Twitter users with 258,611, Abu Dhabi is the second
highest with 73,155 while Umm Al Quwain with 189 users
 The social networks in UAE are Facebook, Twitter, Instagram, You Tube, Yahoo/Flicker,
LinkedIn, Gmail, Microsoft outlook, Apple store, Black berry and Keek

7. Current predicament analysis
Shoobedoo currently has only one sales channel which is a retail shop located in the
world largest shopping mall near the world tallest building ‘Burj Kalifa’ adding value
and superiority. Currently the sale generated from the retails shop does not meet the
owners’ expectations. Also Shoobedoo does not have an online sales channel or mobile
sales platform, current website is down right now as it’s going to be developed to an
eCommerce website soon. Only web presence of Shoobedoo brand showed in Facebook
and Twitter with very low number of interactions,
Facebook
1. Only 66 LIKES
2. No POST updates
3. No SHARES
4. No COMMENTS
Twitter
1. Only 74 tweets
2. Only 3 followers

8. Management expectations
So, the management at Shoobedoo understands that only sales channel available is the
retail shop and currently has the need to look for improvements in all ends, they also
developing an eCommerce website to sell their products online soon to be launched
which would be an online sales channel becoming the second sales channel in the
company, their expectations are as follows,
1. Increase and double the company overall sales
2. Increase the number of visits, prospects, products purchased and sale from retail
shop
3. Increase the traffic, daily visits, prospects, number of conversions and sale from
website
4. Increase number of Facebook impressions, ad clicks, page visits, page LIKES and
overall interactions (page likes, shares, post likes, shares and comments)
5. Increase number of Twitter impressions, ad clicks, page visits, page FOLLOWERS and
overall interactions (page followers, tweets and comments)
6. Increase number of Instagram impressions, ad clicks, page visits, page FOLLOWERS
and overall interactions
7. Increase the number of sales channels
8. Extensive awareness of Shoobedoo brand among the people in the middle east
9. Earn customer loyalty by introducing discounts and new campaigns time to time
10. Decrease bouncing rate, increase retention rate and surf time of visitors to the
website and social media (Facebook, Twitter and Instagram)

9. Solution
In order to address the expectations of the management we will perform a results
driven integrated marketing, advertising and optimization plan while committing on
improve numbers as expected, we look forward to launch two new sales channels
namely, Shopify and Shoobedoo Mobile application to sell your products online apart
from the retail shop and website. Then your sales channels are as follows,
1. Retail shop at Dubai Mall
2. Shoobedoo Website
3. Shopify online platform
4. Shoobedoo Mobile application
We introduce Search engine optimization plan to direct heavy traffic to the website to
increase web sales while indirectly increase shop visits, also launching an aggressive
social media advertising campaign, mapping is as follows,
Process Map
Sales channels
1. Retail shop
Retail shop located in a very popular place which is Dubai Mall at the heart of Dubai city
area with higher population density, heavy traffic with higher economy and class, ‘Burj
Kalifa’ the tallest building is close to Dubai Mall is also a reason why a lot of crowd
gathered, currently visitors come in to Shoobedoo retail shop randomly. So we plan to
direct prospects using personalized marketing campaigns and advertising, mainly
introducing,
SALE
Retail Shop
Website
Shopify
Mobile App
SEO
Social Media
Email
SMS
MARKETING
SALES CHANNELS
1
2
3
4
1
2
3
4
75%
10%
10%
5%

10. - Attractive Pricing
- Value add Promotions : bundling the shoes with free gifts or toys
- Special Promotions – Buy 2 pairs of shoes would earn a free pair of shoes or sox
- Seasonal Discounts – New year discounts
- Credit card/ Debit card purchase Discounts – get discounts pay by Credit card
- Bulk Discounts – when customer buy 200 UAD valued products he gets a 10%
discount
- Discount Coupons – redeem discounts
- Raffle draws – issue coupons according to the value of the bill to participate in
the raffle draw, so winning customers could win valuable gifts
We communicate on above promotions to the customers via online advertisements,
social media, Email and SMS. You need to keep a record of all statistics of number of
visitors, buyers and responses in all communication media, let’s say as an Example,
Before the campaign:
Estimate number of visitors to the retail shop per day – 100
Estimate buyers per day – 50
Estimate sale per day – 50 x 200 UAD = 10000 UAD
During the campaign:
Estimate number of visitors to the retail shop per day – 200
Estimate buyers per day – 100
Estimate sale per day – 100 x 200 UAD = 20000 UAD
2. Website
It is an eCommerce website with a shopping cart where buyers could purchase
Shoobedoo products online by their credit cards or debit cards. This should be available
in both Arabic and English languages. We will direct traffic to the website through
Search engine optimization, Search engine marketing, social media, SMS and Email.
Links to Facebook, Twitter, Instagram and Mobile app download should be integrated
on the website. Consider on security measures of website with ‘Trusted web’ certificates
and firewalls, as the Middle East people who purchase are very concerned on website
security especially when they purchase something online, a visitor counter should be
added to the website, as an Example,
Estimate number of visitors to the website per day – 100
Estimate number of transactions per day – 50
Estimate sale per day – 50 x 200 UAD = 10000 UAD
Recommendation-Develop a mobile friendly version of the website

11. 3. Shopify
Shopify is an online trading platform where you can shop online. We will be integrating
this option with Facebook page so visitors to your Facebook page can buy the products
online. Here with Shopify we can easily sync orders, products and customers
across all the sales channels, each sales channel has its
own features and an overview of
how those channels performing
So, as an Example,
Estimate number of visitors to the Shopify online store per day – 80
Estimate number of transactions per day – 40
Estimate sale per day – 40 x 200 UAD = 8000 UAD
4. Mobile Application
We would like to show you the importance of developing Shoobedoo branded Mobile
Application to use by Mobile devices namely smart phones, Tabs and Palm tops etc…
This could become another sales channel for your company. Through the Mobile
Application users can check your products, product features, reviews, get notifications,
place orders and purchase them. This application will be compatible for both Android
and iOS versions, so users could easily download it from Google store, Android store
and Apple store
So, as an Example,
Estimate number of Mobile app Downloads per month – 50
Estimate number of transactions through app per month – 25
Estimate sale per month – 25 x 200 UAD = 5000 UAD

12. Marketing
1. SEO
There are two types of Search Engine Optimization methods,
- Onsite SEO
o Key words tagged code
o XML site map integration
o Blog management
o Link building
- Offsite SEO
o Google Key words buy
o Google Search Engine Marketing (text ads)
o Google registered website network ads (text and image ads)
o Gmail ads (text and image ads)
o Link building
So, by managing a blog, you can add various articles daily using critical key words help
you to raise your rank in Google search engine, which gives more visibility, search and
traffic to your website, affects online sales in big time
The world of search engine marketing is changing. It is no longer just about achieving
visibility within the usual suspect search engines, obviously it helps, but there is now a
lot more to take into consideration. To be successful, you need to ensure you can be
found by the right people in the online areas where they devote their precious time. It is
just as important for you to understand where to find your target audience online and
how they behave. Placing a search strategy purely around the "traditional" search
engines to drive visitors to your website is no longer going to achieve success.
Our ultimate objective is to help businesses succeed and grow and every member of our
team is trained to focus on understanding the dynamics of your business because only
then can we truly deliver success. We make ourselves aware of the relevant
developments in your industry so we can anticipate and benefit from the buzz taking
place on the Internet around your marketplace.
When we talk about search engine marketing or SEM, there are many technologies and
skill sets techniques that come to our mind, website design and development, content
development, link building etc. These techniques are some of the fundamental
requirements for search engine marketing. With the constantly increasing competition,
it is important that all the technologies of SEM are applied in the best possible way in
order to reach the top and stay there.
Our approach to SEO is focused on one thing: helping clients with solutions that attract
high quality traffic that converts into sales or meets other ROI targets. We concentrate
on giving both the search engines and their customers what they want, not chasing the
latest technique that will soon be penalized or ignored by the engines
Goal during 4 months: 200,000 visitors directed to the website

13. 2. Social Media
OBJECTIVE
To provide social media campaign that develops a social media presence for better
branding and sharing of information with their publics. Through the use of targeted
marketing and social media, the company will share the message of the values driving
the organization’s business while improving brand awareness.
GOALS
• Increase unique visitors to Social Media & Brand new Website
• Increase branding of the company
• Gain “Likes” of Facebook Page
• Gain “Followers” on Twitter
• Gain “Followers” on Instagram & Shearing with Instagram community
• Share accurate and correct information with public about Company
Social Media Plan that specifically targets the needs of Company that fits with the
current marketing and public relations campaign in place. We continually monitor and
tailor your plan to ensure that maximum results are achieved.
These plans can include:
• Campaign and Strategy Planning
• Setting up first 4 months Social Media Calendar
• Design the campaigns for social media
• Maintenance
Social media Content shall be presented in Arabic and English both languages, there are
three Social media channel we look to promote Shoobedoo brand namely,
- Facebook
OBJECTIVES
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events / Promotions
• Engage with influencer
• Weekly posts on FB
ACTION ITEMS
• Set up sponsored posts and ads
KEY METRICS
• X number of posts per day
• Page follows
• Likes
• Engagement and comments
• Referring traffic
• Shares
• Lead generation/new customers

14. o Facebook content management
Facebook content would be more focusing on aware the Facebook users
on,
 Shoobedoo brand
 location
 products
 features
 special campaigns
 discounted campaigns
Postings design targeting the parents (adults) in a sensible manner,
communicate on,
 children
 their temptations
 their behavior
 their needs
Postings and updates will be added daily basis to gather more
interactions namely page likes, post likes, post shares and post comments.
Shopify online trading platform will be integrated on Facebook. Links for
Mobile application download will be integrated. Not only we promote but
also you can save a customer database with information to use in future
promotion. We also do Online customer inquiry management by respond
their questions about products, pricing etc…
o Facebook advertising
All ads should be in Arabic and English timely manner, Facebook
advertisements placed to direct heavy traffic to website directly and
Facebook page timely manner, so it saves a lot of time to customer, other
than that advertisements can be placed to communicate on seasonal
offers, new product launches, existing products, discounted campaigns,
Mobile app and Shopify
Goals during 4 months:
1million impressions
500,000 entries/clicks to website
20,000 Facebook Likes
100,000 Facebook interactions (Post Likes, Shares and Comments and Taggings)

15. Following are some advertising placement on Facebook, namely, page advertising,
sponsored post, suggested pages, suggested ads, paid right corner ads
o Facebook application development
Shoobedoo Product catalogue should be developed and integrated so the
Facebook visitors on your page can surf and get an idea about your
products, features, images and other information, because of the app
visitors who needs only information can retrieve product information
without entering the website

16. - Twitter
OBJECTIVES
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Segment influencers and create lists
• Communicate issues from social media to
Support team and ensure follow-up
• Listen and respond to relevant conversations
ACTION ITEMS
• Utilize promoted tweets and pinned tweets
KEY METRICS
• X number of posts
• Followers
• Mentions
• Re tweets
• Number of lists
• Hash tag usage
• Influence of Twitter followers
o Twitter content management
o Twitter advertising
All ads should be in Arabic and English timely manner
Goals during 4 months:
500,000 impressions
100,000 entries/clicks to website
20,000 Twitter Followers T
50,000 Tweets
- Instagram
OBJECTIVES
• Brand awareness
• Engagement with visual assets
• Showcase products
• Showcase company culture
• Showcase marketing events
• Link back to website, Social Media
ACTION ITEMS
• Determine ownership of photo sites
• Decide on general branding guidelines for photos
• Encourage employees to participate and share their own photos

17. KEY METRICS
• Referral traffic
• Shares and comments
• View of photos
• Page rankings on key terms from photo sharing sites
• Product purchasing and lead generation
o Instagram content management
o Instagram advertising
All ads should be in Arabic and English timely manner
Goals during 4 months:
250,000 impressions
100,000 entries/clicks to website
10,000 Instagramers T
25,000 Interactions
3. Email marketing
OBJECTIVES
• Brand awareness
• Showcase products and the brands
• Recaps/photos from past events
• Popular posts on Facebook, Twitter, blog
ACTION ITEMS
• Set up Weekly Email Shots to existing and new
KEY METRICS
• X number of emails per week
• Link back to social media and website
• Upcoming Promotions
• Shares
• Lead generation/new customers
Email marketing would be a personalized marketing method. We expect a 25%
response rate according to our experience. Emails will direct your customers to Website
and Retail shop. This will be a bulk Email campaign. Through emails we communicate
about seasonal offers, new product launches, existing products, discounted campaigns,
Mobile app and Shopify with Website link. Emails in Arabic, SMS in Arabic,
Goals during 4 months:
3200,000 Emails
800,000 entries to website
800 Transactions T

18. 4. SMS Marketing
OBJECTIVES
• Brand awareness
• Aware on New products and updates
• Aware on Discounted campaigns
• Event Invites
ACTION ITEMS
• Set up Weekly SMS Shots to existing and new
KEY METRICS
• X number of SMS per week
• Upcoming Promotions
• Visits to retail shop and website
• Lead generation/new customers
Goals during 4 months:
16,000 SMS
5000 entries to website
5000 entries to retail shop
1000 Transactions T

19. Measures & Analytical Tools
Through general live time analytics we can assess,
Retail shop
1. Number of visitors per month
2. Number of transactions per month
3. Number of products sold per month
4. Number of Discount coupons issued per campaign
5. Number of customer conversions per month
6. Monthly Sale
7. Number of responses namely Hotline calls, General line calls, Fax, request emails
per month
8. Number of raffle draw coupons issued per campaign
9. Number of repeat customers and sales per campaign
Admitting above information we can decide on monthly turnover, ROI, Nett profit, Gross
profit. Also according to the number of items sold in each category the management has
the ability to predict which product category selling best, which product category or
categories to import more in the coming month etc…So comprehensive analytics make
the way easier on taking critical decision about your company growth, direction, market
share, market rank and progress. Also analytics help you to identify if you are awful in
the market, fall of sales and lot more, helps you to calculate risk and make contingency
plans to overcome the future challenges before they hurt you or make catastrophe
Web Analytics
Google analytics and measures would help you to identify following,
1. Number of entries to website per month
2. Where exactly the traffic been directed from to the web (Google ads, Facebook
ads etc…)
3. Number of transactions of web per month
4. Number of products sold on web per month
5. Number of conversions on web per month
6. Monthly Sale from web
Above analytics could help you to take measures and decisions on future investments
and improvements of your website, you also can measure the productiveness of the
current advertising methods, and take decisions whether to control budgets or increase
according to the success achieve

20. Social media Analytics
Facebook Analytics
Facebook Analytics are split into General Info; Fans; Engagement Rating; Posts;
Response Rating; Key Influencers; and Admin Stats. Here is what each section covers:
General info
This section gives an overview of your page and awards a score out of 100. The total
score is made up of 4 sections – fans (10%), content (30%), engagement (35%) and
quality (25%). The scores are awarded as follows:
• To gain a high fan score, you need a balanced, stable increase in fan numbers.
• Your content score is decided by whether you are posting regularly, posting different
types of content and making use of different tabs.
• Engagement looks at the number of interactions on your page in ratio to the number of
fans.
• The quality score measures whether you are losing fans, posting too little or too often,
posting content without describing text, disabling fans from posting, posting more than
once in a short period of time, reposting identical content and whether your posts are
longer than 400 characters.
This provides an interesting snapshot of how your page is performing and, more
importantly, how you compare to your competitors. If your page is not performing, it’s
quick easy to see which area you’re struggling with. However, you aren’t provided with
a further breakdown of how to improve your score, so it’s up to you or your agency to
look into this manually.

21. Fans
This section provides a detailed look at how your fan numbers are changing. What is
your daily fan growth? How many people are talking about your page? Which day of the
week are you generating most likes? And how does this compare to your competitors?
Engagement rating
All social brands are striving to increase engagement on their Page, making this perhaps
the most useful section. It measures what type of content your fans like and when they
are most likely to engage with you. They measure average and daily engagement rates
as follows:
Posts
What is being posted on your page? Who? When?

22. Response rate
How long do fans have to wait to get answers to their questions? A key indicator of how
‘socially’ responsive your company is.
Key influencers
Keep track of who is most active on your page and what they are saying.
Admin stats
As the name suggests, these stats are only available to Page admins. They include details
on the age, location and gender of fans, as well as page impressions, page Likes by
source, and external referrers.
Twitter Analytics
Twitter Analytics are split into Followers; Tweets; Engagement Rating; Key Influencers;
and Response Rate. Here is what each section covers:
Followers
Track changes in the number of followers and following. This is broken down to show
you when you’re highest increases/ decreases were which day of the week you gain
most followers and how many users you have listed.

23. Tweets
What type of content are you posting? How often? When? This section also looks at
when followers are Tweeting or mentioning you and who RTs you most often.
Engagement Rating
This section covers your average engagement rate by date, by day of the week, and hour
of the day. It also provides a breakdown of incoming and outgoing interactions by type
(e.g. RTs, @mentions or replies).
Key Influencers
Find out who is talking about you the most and what they are saying.

24. Response Rate
Brands are increasingly using Twitter for Social Customer Service, but social customers
don’t like to be kept waiting. This section analyses your response rate and your average
response time to questions.
Socialbakers analytics and measures would help you to identify following,
1. Number of entries to Facebook page, Twitter Page and Instagram page per
month
2. Number of Likes for Facebook page, followers for Twitter and Instagram
3. Number of interactions (post likes, tags, shares and comments) of Facebook page
4. Number of Tweets on Twitter page
5. Number of interactions of Instagram page
6. Number of advertisement impressions on Facebook, Twitter and Instagram
7. Number of Ad clicks on Facebook, Twitter and Instagram
8. Number of Discount coupons downloaded from Facebook page
9. Number of clicks on Shopify button
10. Number of clicks on Mobile app download link
11. Minimum and maximum time a user stayed on Facebook, Twitter and Instagram
pages
Socialbakers suit consist of four main sections namely Analytics, Builder, Ads and
Listening. Above analytics could help you to take measures and decisions on future
investments and improvements of your social media, you also can measure the
productiveness of the current advertising, and take decisions whether to control
budgets or increase according to the success achieve

25. Mobile Analytics
Mixpanel analytics and measures would help you to identify following,
1. Number of Mobile app downloads
2. Where exactly the users download the Mobile app (Google play store, Android
store etc…)
3. Number of transactions of Mobile app per month
4. Number of products sold through Mobile app per month
5. Number of conversions on Mobile app per month
6. Monthly Sale from Mobile app
Above analytics could help you to take measures and decisions on future investments
and improvements of your Mobile app, you also can measure the productiveness of the
current advertising methods, and take decisions whether to control budgets or increase
according to the success achieve

26. Schedule
Description JUN 15 JUL15 AUG 15 SEP 15
FB Content Updates
Twitter Content Updates
Instagram Content Updates
FB Ads
Twitter Ads
Instagram Ads
Google Ads
Facebook Fans target
Twitter Followers target
Instagram Followers target
Email target
SMS

27. Costing
PROJECT FUNCTIONS COST(Rs)
Administration of Facebook page
- Social Media Planning & Budgeting
- Administration of Facebook, Twitter and Instagram pages
- Copywriting & Content management of Facebook, Twitter and
Instagram pages - Designing 30 Facebook, Twitter, Instagram
postings (30 artwork for FB ) per month, content writing for 30
Facebook, Twitter, Instagram postings (captions) and Design all
advertisements for Google, Facebook, Twitter and Instagram
- Copywriting & Content Management for Email campaigns- 4
Designs per month
- Copywriting & SMS Content Management
- Advertisement management of Google, Facebook, Twitter and
Instagram
- Monitoring user interactions of Facebook, Twitter, Instagram
pages and take necessary actions and alert the management as
necessary
- Monitor Sales channels namely Web, Shopify and Mobile app
- Suggest creative campaign ideas (Competitions) to promote
- Overall Application Management, web, social media and mobile
- Overall Campaign Management
- Analytics and measures reporting through Google analytics,
Social bakers and Mixpanel
- Monthly Progress Reporting and Meeting
(Per Month)
Facebook Ads / month
Twitter Ads / month
Instagram Ads / month
Onsite SEO – Blog management (Compile 30 articles per month) / month
Offsite SEO – Key words & Google Ads / month
Email
SMS
Translator (English to Arabic language)
/month
Shopify Sales Channel Placement
month
/ transaction

28. Mobile app development,
- Android version
- iOS version
- Make app available in Google store, Android store and Apple store
(one off payment)
Product Catalogue,
- Design & Development
- Integration in Facebook
(One off payment)
Analytics
- Google
- Socialbakers
- Mixpanel
/ month