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NURUL	
  WIBAWA	
  CAHYA	
  BUANA	
  
Jl.	
  Waja	
  V/1	
  RT	
  03/02	
  Harapan	
  Mulia	
  Kemayoran	
  Jakarta	
  Pusat	
  
Phone	
  :	
  088210378548	
  /	
  087884170101	
  
	
  
	
  
OBJECTIVE	
  :	
  
A	
  management	
  position	
  in	
  Marketing	
  Communication	
  
	
  
PROFILE	
  :	
  
• Over	
   10	
   years	
   of	
   experiences	
   in	
   Marketing	
   Communications,	
   with	
   a	
   strong	
  
visual	
  sense,	
  excellent	
  writing	
  skills	
  and	
  the	
  ability	
  to	
  translate	
  marketing	
  ideas	
  
and	
  design	
  concept	
  across	
  all	
  organizational	
  levels.	
  
• An	
  organized	
  and	
  effective	
  project	
  manager,	
  skilled	
  at	
  seeing	
  the	
  big	
  picture	
  
and	
  identifying	
  tasks	
  to	
  facilitate	
  on	
  time	
  and	
  cost	
  efficient	
  completion.	
  
• A	
   confident	
   and	
   concise	
   communicator	
   able	
   to	
   deliver	
   enthusiastic	
  
presentations	
  with	
  clarity	
  and	
  humor	
  to	
  diverse	
  audiences.	
  
• A	
   strong	
   leader	
   and	
   team	
   player,	
   adept	
   at	
   supporting	
   team	
   members	
   to	
  
achieve	
  personal	
  and	
  professional	
  goals	
  
	
  
PERSONAL	
  DATA	
  :	
  
Place	
  &	
  Date	
  of	
  birth	
  	
  :	
  Yogyakarta,	
  10	
  January	
  1977	
  
Marital	
  Status	
  	
   :	
  Married	
  
Religion	
   	
   :	
  Moslem	
  
	
  
SKILLS	
  :	
  
• Marketing	
  Strategies	
  &	
  Policy	
  
• Corporate	
  Communications	
  
• Creative	
  Team	
  Leadership	
  
• Social	
  Media	
  Management	
  
• Below	
  The	
  Line	
  Activity	
  
• Product	
  Positioning	
  &	
  Branding	
  
• Web	
  &	
  Print	
  Content	
  Management	
  
• New	
  Product	
  Launch	
  
• Public	
  Relations	
  	
  
• Sales	
  Collateral	
  &	
  Support	
  
	
  
PROFESSIONAL	
  EXPERIENCE	
  :	
   	
   	
   	
   	
   	
   	
  
Marketing	
   Communication	
   Section	
   Head	
   PT.	
   Isuzu	
   Astra	
   Motor	
   Indonesia	
   |	
   Astra	
  
International	
   Group	
   |	
   Assembler	
   &	
   Distributor	
   Isuzu	
   Product	
   in	
   Indonesia,	
   2008-­‐
present	
  
	
  
Support	
  corporate	
  marketing	
  and	
  communications	
  functions,	
  overseeing	
  a	
  50	
  billion	
  
budget.	
   Direct	
   brand	
   management,	
   below	
   the	
   line	
   activities,	
   product	
   launches,	
  
exhibition,	
   Indonesia	
   International	
   Motor	
   Show	
   (IIMS),	
   customer	
   gathering,	
   photo	
  
product,	
  video,	
  calendar,	
  company	
  gift,	
  brochure,	
  flier,	
  web	
  and	
  social	
  media.	
   	
  
	
  
Selected	
  Accomplishments	
  
• Developed	
   &	
   launched	
   integrated	
   multi	
   channel	
   marketing	
   campaign	
   :	
  
billboard,	
  flier,	
  calendar,	
  company	
  gift,	
  web,	
  social	
  media	
  
• Manage	
  the	
  production	
  and	
  distribution	
  of	
  marketing	
  collateral	
  for	
  dealer	
  
• Leveraged strengths in cost-effective marketing management and vendor
negotiations	
  
• Created and implemented media campaigns and strategic plans for successful
launch and promotion of new product	
  
• Lead the Exhibition activity : Indonesia	
   International	
   Motor	
   Show	
   (IIMS),	
  
Specific	
  Exhibition	
  (Palm	
  Oil,	
  Mining,	
  Oil	
  &	
  Gas,	
  Construction)	
  
• Lead the Event activity :	
  Customer	
  Gathering,	
  Sales	
  Oriented	
  Gathering,	
  Truck	
  
Business	
  Presentation,	
  Moving	
  Exhibition,	
  Launching	
  New	
  Product	
  
	
  
Advertising	
  &	
  Promotion	
  Supervisor	
  Hartono	
  Motor	
  Group	
  |	
  Sole	
  Agent	
  Mercedes-­‐
Benz	
  Truck,	
  2000-­‐2008	
  
	
  
Supervise	
   advertising	
   &	
   promotion	
   functions,	
   overseeing	
   a	
   10	
   billion	
   budget.	
  
Advanced	
   through	
   a	
   series	
   of	
   promotions,	
   culminating	
   in	
   oversight	
   of	
   group	
   copy	
  
division.	
   Responsible	
   for	
   promotion	
   material,	
   advertising,	
   exhibition,	
   calendar,	
  
company	
  gift	
  and	
  website	
  
	
  
Selected	
  Accomplishments	
  
• Design	
   of	
   sales	
   and	
   communications	
   materials	
   (print	
   and	
   online)-­‐-­‐	
   product	
  
print	
  ad	
  advertising,	
  flier,poster,	
  	
  calendar	
  and	
  promotion	
  material	
  
• Administrator	
  company	
  website	
  
• Developed	
   event,	
   moving	
   exhibition,	
   showroom	
   event	
   and	
   below	
   the	
   line	
  
activities	
  
TECHNOLOGY :
• Software: Keynote, iMovie, QuarkXPress, Premiere, Final Cut Pro for Mac,
Illustrator, Photoshop, ImageReady, MS Office (Word, Access, Excel,
PowerPoint)
• Web/Multimedia: Wordpress, Flash, Dreamweaver, Search Engine Optimization,
Content Management System, Social Media Enthusiastic
EDUCATION :
KWIK KIAN GIE BUSINESS SCHOOL (IBII), Jakarta
Magister Management (Master Degree), 2011 – present
• Major: Marketing
• Minor: Management
	
  
GADJAH	
  MADA	
  UNIVERSITY,	
  Yogyakarta	
  
Bachelor	
  Degree,	
  1995-­‐2000	
  
• Major: Social and Politic Faculty
• Minor: Communications - Advertising
• Graduated with cum laude
	
  
SPECIAL	
  TRAINING	
  :	
  
“Selling	
  Skill”	
  by	
  MarkPlus	
  Institute	
  of	
  Marketing,	
  2012	
  

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2015_CV_NURUL WIBAWA CAHYA BUANA

  • 1. NURUL  WIBAWA  CAHYA  BUANA   Jl.  Waja  V/1  RT  03/02  Harapan  Mulia  Kemayoran  Jakarta  Pusat   Phone  :  088210378548  /  087884170101       OBJECTIVE  :   A  management  position  in  Marketing  Communication     PROFILE  :   • Over   10   years   of   experiences   in   Marketing   Communications,   with   a   strong   visual  sense,  excellent  writing  skills  and  the  ability  to  translate  marketing  ideas   and  design  concept  across  all  organizational  levels.   • An  organized  and  effective  project  manager,  skilled  at  seeing  the  big  picture   and  identifying  tasks  to  facilitate  on  time  and  cost  efficient  completion.   • A   confident   and   concise   communicator   able   to   deliver   enthusiastic   presentations  with  clarity  and  humor  to  diverse  audiences.   • A   strong   leader   and   team   player,   adept   at   supporting   team   members   to   achieve  personal  and  professional  goals     PERSONAL  DATA  :   Place  &  Date  of  birth    :  Yogyakarta,  10  January  1977   Marital  Status     :  Married   Religion     :  Moslem     SKILLS  :   • Marketing  Strategies  &  Policy   • Corporate  Communications   • Creative  Team  Leadership   • Social  Media  Management   • Below  The  Line  Activity   • Product  Positioning  &  Branding   • Web  &  Print  Content  Management   • New  Product  Launch   • Public  Relations     • Sales  Collateral  &  Support     PROFESSIONAL  EXPERIENCE  :               Marketing   Communication   Section   Head   PT.   Isuzu   Astra   Motor   Indonesia   |   Astra   International   Group   |   Assembler   &   Distributor   Isuzu   Product   in   Indonesia,   2008-­‐ present     Support  corporate  marketing  and  communications  functions,  overseeing  a  50  billion   budget.   Direct   brand   management,   below   the   line   activities,   product   launches,   exhibition,   Indonesia   International   Motor   Show   (IIMS),   customer   gathering,   photo   product,  video,  calendar,  company  gift,  brochure,  flier,  web  and  social  media.       Selected  Accomplishments  
  • 2. • Developed   &   launched   integrated   multi   channel   marketing   campaign   :   billboard,  flier,  calendar,  company  gift,  web,  social  media   • Manage  the  production  and  distribution  of  marketing  collateral  for  dealer   • Leveraged strengths in cost-effective marketing management and vendor negotiations   • Created and implemented media campaigns and strategic plans for successful launch and promotion of new product   • Lead the Exhibition activity : Indonesia   International   Motor   Show   (IIMS),   Specific  Exhibition  (Palm  Oil,  Mining,  Oil  &  Gas,  Construction)   • Lead the Event activity :  Customer  Gathering,  Sales  Oriented  Gathering,  Truck   Business  Presentation,  Moving  Exhibition,  Launching  New  Product     Advertising  &  Promotion  Supervisor  Hartono  Motor  Group  |  Sole  Agent  Mercedes-­‐ Benz  Truck,  2000-­‐2008     Supervise   advertising   &   promotion   functions,   overseeing   a   10   billion   budget.   Advanced   through   a   series   of   promotions,   culminating   in   oversight   of   group   copy   division.   Responsible   for   promotion   material,   advertising,   exhibition,   calendar,   company  gift  and  website     Selected  Accomplishments   • Design   of   sales   and   communications   materials   (print   and   online)-­‐-­‐   product   print  ad  advertising,  flier,poster,    calendar  and  promotion  material   • Administrator  company  website   • Developed   event,   moving   exhibition,   showroom   event   and   below   the   line   activities   TECHNOLOGY : • Software: Keynote, iMovie, QuarkXPress, Premiere, Final Cut Pro for Mac, Illustrator, Photoshop, ImageReady, MS Office (Word, Access, Excel, PowerPoint) • Web/Multimedia: Wordpress, Flash, Dreamweaver, Search Engine Optimization, Content Management System, Social Media Enthusiastic EDUCATION : KWIK KIAN GIE BUSINESS SCHOOL (IBII), Jakarta Magister Management (Master Degree), 2011 – present • Major: Marketing • Minor: Management   GADJAH  MADA  UNIVERSITY,  Yogyakarta   Bachelor  Degree,  1995-­‐2000   • Major: Social and Politic Faculty • Minor: Communications - Advertising • Graduated with cum laude   SPECIAL  TRAINING  :   “Selling  Skill”  by  MarkPlus  Institute  of  Marketing,  2012