36. 0.10% avg banner click through rate“It’s amazing how many of the comments were about how the experience made people feel. That’s the perfect message for us. It’s not just about the clothes & the ‘look’ but the experience & emotion that Westfield & the stylists can give you” Justine Guest, Group Marketing Manager Westfield Extra value above & beyond…
37. Top tips for working with brands Know your style Know your audience Understand the brief & what the brand wants to achieve Stay honest Go to extra mile
39. Editorial vs. Advertorial Presented by Nikki Parkinson of Styling You Phoebe Montague of Lady Melbourne Arnold Aranez of Mr Gadget David Krupp of Nuffnang Moderated by Jeff Tan of iProspect Official Nuffnang Blogopolis Twitter Hashtag: #nnb2011