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SiriusDecision Summit continues to be an event packed with top sales and marketing leaders combined with cutting edge research shedding light into the future of our industry. It’s been nearly a month since those days have passed and it’s now time to reflect on the overarching theme of this year – “Outperform: Strategies for Intelligent Growth™.”
It’s important to take a holistic view as you dig deeper into these trends and begin to connect the dots, pointing us in the right direction as we get closer to the next frontier of marketing and sales. As an added bonus Magic “Earving” Johnson, entrepreneur and basket ball legend, shares lessons learned from both his business and athletic success. His inspiring keynote certainly set a perfect tone for a successful event.
There were many similar traits among the stats revealed at SD Summit 2015 and we’re here to make some predictions based on those findings about the future of marketing and sales. Join us on this journey!
SiriusDecisions Summit 2015 Trends - A Journey into the Future of Sales & Marketing
Tm p S u m få 2 15 Tren s
A Journey into thejuturç of Sales & Maieting
2,3oo+ marketing & sales
professionals, analysts & tech vendors.
Focus on "Strategies for Intelligent
Growth" with cutting edge research.
Delegate marketing spend = $20
billion in purchasing power.
Enormous insight into the importance
of marketing & sales alignment.
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"Buyers go through 67% of buying process
before engaging with sales rep. "
Although buyers research online before
engaging with a sales rep, they do require
help earlier on than we thought.
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Live poll of 2,3oo+ in attendance
indicated . they expect the importance
offasalesperson in B2B buying process
to only increase.
85% of marketers using marketing
automation in 2014 felt they weren't using
it to it's full potential
B2B marketers must create
11 - 17 interactions to enable
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79%« B2B marketing gerifeiatecil
leads do not get sales follow-up.
Sales generated leads are 4x more likely
to close vs. marketing-generated leads.
- Heinz Marketing
trusted * _
key prospects f"
earlier in the
Companies that have
aligned sales & marketing
deliver 19% more growth.
- Linked| nB2B
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What does this mean for
the future of marketingM
"No matter how personalized marketing
becomes, trust always trumps content. "
- Steve Woods
Co-Founder & CTO, Nudge
You can build trust using the right content. at the right time.
How can marketing & sales do this?
1. Build authentic relationships between
salespeople and prospects, earlier on.
2. Provide real value through relevant and
timely content on a 1-to-1 basis.
3. Balance marketing content with
external sources that aren't self serving.
4. Align marketing 8t sales teams to
achieve common goals.
Did you know?
We're on a mission to help
bring the business world
Do you want to help us solve these
Register for Nudge at
www. neednudge. com
We look forward to solving these challenges together!
Visit us at
www. neednudge. com
Follow us on Twitter
Growth Hacker, Nudge