1. CUSTOMER VALUE PROPOSAL
FOR SERENA HOTELS (CVP)

2. SERENA CHAIN GROUP OF
HOTELS
 The Serena Hotels Group is one of 96 companies
that makes up the Aga Khan Fund for economic
Development (AKFED), the for-profit arm of the
Aga Khan Development Network Development
(AKDN).

3. SERENA CHAIN GROUP OF
HOTELS
 The Group trades under the name Tourism Promotion
Services (TPS-Serena)
 The company is listed on the Nairobi Stock
exchange (NSE), where it trades under the
symbol TPS
.

4. SERENA CHAIN GROUP OF
HOTELS
 In November 2011, the group has 25 properties in
Africa, in the countries
of Kenya, Mozambique, Rwanda, Tanzania and Ugan
da. The Group also maintains 10 properties in three
Asian countries of Afghanistan ,Pakistan and
Tajikistan

5. SERENA CHAIN GROUP OF
HOTELS
 Serena business Model is that when Cleints come to
one unit property, Serena ensures that guest is given
a discounted rate that will enable the client to join
other Units of serena chain
 This makes Serena hotel to arrange the itinerary if
their bookings are made at the head office.

6. SERENA CHAIN GROUP OF
HOTELS
 The Serena Hotels have put themselves in the
market as a leading hotel. On Trip AdvisorTrip,
they are in the top 1% of the hotels in the great
Lakes Region. And for competitor hotels it will
be hard or rather impossible to compete with.
 Differentiation based on service delivery and
their product attributes.

7. SERENA CHAIN GROUP OF HOTELS &
RESORTS
 To attract guests to stay in Serena hotels
indeed, The Serena Hotels offer their guests a
more personal, individual unique service and
experience, matching his budget and spending
patterns.
 The Serena business model is all about
creating a new and uncontested market space
by increasing value through new products and
services, while at the same time reducing the
burden of unwanted features or services.

8. SERENA CHAIN GROUP OF HOTELS &
RESORTS
 The Serena Hotels & Resorts offer unique and
personal experience, just as the guest values variety,
choice and individuality
 The Serena Hotels & Resorts seeks to strengthen its
presence in East Africa by developing new properties
in Rwanda, Uganda, Tanzania, Burundi, and in
Kenya.
 This will enable the Company the appreciation, to
enhance its safari circuits and to offer clients an even
wider and more interesting choice of holiday
destinations.

9. References:
 http://serenagilgitbaltistan.com/?pageid=832
 http://www.serenahotels.com/d/serena/media/p
df/TPS__Serena_Hotels_Annual_Report__20
09285454.pdf
 http://www.xotels.com/
 http://www.tripadvisor.com/Hotel_Review-
g187147-d1633522-Reviews-
Secret_de_Paris-Paris_Ile_de_France.html

10. Group Members
 Seth Tumusiime
 Ntare Deus
 Esperance Umulisa