Introduction Growth Hacking Growth Marketing Canvas Growth Hacking Experiment Prioritizing

1. Introduction to Growth Hacking -
NSRCEL
Doc Created by Pavan Belagatti - Growth hacker and a marketing influencer.
● Evolution of Growth Hacking
Sean Ellis coined the term "growth hacker" in 2010.
He stated, "Growth hacker is a person whose true north is growth. Everything they do is
scrutinized/examined by their (experiments) potential impact on scalable growth."
Andrew Chen introduced the term to a wider audience in a blog post titled, "Growth Hacker is
the new VP Marketing"
The Google trend for the term ‘​Growth Hacking​’

2. ● What exactly is Growth Hacking?
A non-traditional approach to increase the growth rate and adoption of a product/service.
It is nothing but a set of rapid experimentation techniques using tools and creative ideas.
Analysing the results of each set and scaling the one to the max that is giving results.
Also known as growth marketing or viral marketing.
Growth hacking is all about mindset.
● Who is a Growth Hacker?
Nothing but a marketer with a blend of - Creative ideas, coding knowledge, and analytics.
Growth hacker always thinks outside the box.
A trend hunter.
Example: pokemon go growth hacking

3. The main goal of a growth hacker is to lower the cost per customer acquisition.
In the practical world, what are the things a growth hacker should know?
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing
tactics that yield maximum results. Ex: viral videos, stencil graffiti, etc

4. ● The Difference - Digital Marketer & Growth Hacker
● Growth Hacking Process

5. The Growth Pyramid
Product market fit​: Creating a product that resonates with the target market. Make things
people want.
● Growth Hackers AAARRR Model

6. ● Sustainable Growth Vs Hacked Growth
● Famous Growth Hacking Case Studies
Airbnb's growth hack: "Leverage community of a larger community"

7. ● Dropbox’s Growth Hacks
● Slack’s Growth Hacks:​ ​https://www.techinasia.com/talk/slack-4b-10-hacks
● Hotmail’s Growth Hack:

8. https://growthhackers.com/growth-studies
● Growth Hacking Canvas
[Airbnb’s ​North Star Metric​ is nights booked. This captures value delivered to both guests and
hosts. Facebook’s NSM is Daily Active Users.]
ICE Method: ​Growth Hacking Experiment Prioritizing

9. ● My Success with Growth Hacking & Tactics
> My article ranks on the first page for the keyword ​‘Digital marketing​ ​action plan’
Relevancy, keywords research, attacking the low hanging fruit (MOZ plugin)
Post analysis through ​Google search console
I created this ​Keyword Research Template
> LinkedIn hack:​ Storytelling and personal branding
https://www.linkedin.com/feed/update/urn:li:activity:6310749823943401472
Line breaks, click-bait start, emotional touch, genuine body content
> LinkedIn automated connections hack - ​LinkedIn Sales Navigator and Dux Soup
> Infographics hack: Create infographic from Venngage
https://www.linkedin.com/feed/update/urn:li:activity:6417312773499293696
https://www.linkedin.com/feed/update/urn:li:activity:6415450676154892288
> Twitter hack
https://economictimes.indiatimes.com/magazines/panache/leonardo-dicaprio-breaks-oscar-ji
nx-heres-how-the-internet-reacted/articleshow/51192183.cms

10. What worked for me here?
Trend hunting & hashtag
Visual - GIF
Timing
Liking other similar tweets to get noticed & attention
I wrote an article about it and shared the link in the tweet.
> Using ​Quuu promote​ tool to get humongous shares​:
I automated shares for my articles
> Creative tweets -​ ​https://twitter.com/crtr0/status/979734471858470913
> Content syndication hack: We do with platforms like DZone
“10 Things to Consider While Choosing a CI Platform”
(It is not content duplication because these publications specify the canonical tag, indicating
Google which is the master copy)

11. > You should register your startup for free on the Betalist website
Cost: Free (there's a paid option too)
Criteria: Startup has to be pre-launch.
Page views: 500–1,000
Sign-ups: ~200 on average
(more info here:
https://www.quora.com/How-much-traffic-does-being-on-Betali-st-bring-directly-to-your-p
roduct-website​)
And be there on all such website/startup listing websites/communities to get some free
and relevant traffic: ​https://www.producthunt.com/alternatives/betalist
> Smart subtle hack: Inserting one of your own tool in a subtle way
https://www.reddit.com/r/Entrepreneur/comments/8cm6pd/marketing_checklist_we_use_
for_clients/
Along with other famous tools, include your tool also
How I did it?
https://www.reddit.com/r/devops/comments/8awjig/ci_lovers_which_ci_tool_do_you_pref
er/
> Find popular articles in your industry using ​BuzzSumo​ and add a custom CTA
using ​Sniply​ tool
> See who shared a particular article through CrowdTangle extension
https://dzone.com/articles/5-growth-hacks-to-scale-your-devops-culture
> Reddit content hack:​ ​https://www.reddit.com/user/PavanBelagatti/
https://www.computerweekly.com/blog/Ahead-in-the-Clouds/DevOps-top-5-tips-Securing-ma
nagement-buy-in
> Collecting email ids from blog through mailchimp:
https://www.growthhacky.com/keyword-research-template-2018/
> Email grabs and outreach through​ ​Snovio
> Reviews hack: Google, Trip Advisor, Yelp

12. > Google AdWords search terms hack:
See search queries under keywords tab and get an idea of what type of keywords are getting
good CTR and write articles on the same.
> Similarly, ​Search Console Keyword Queries​ Hack
> Pattern hack:
https://www.reddit.com/r/programming/comments/8rq2a4/why_we_moved_from_nosql_mon
godb_to_postgresql/?sort=new

13. https://www.reddit.com/r/programming/comments/8s9b9b/our_journey_to_microservices_mo
no_repo_vs/
Once more,
Created infographic and tested the interaction,
https://www.linkedin.com/feed/update/urn:li:activity:6415450676154892288
Tried the same thing again,
https://www.linkedin.com/feed/update/urn:li:activity:6417312773499293696
> Roundup article hack:

14. https://www.influencive.com/17-experts-share-secrets-creating-killer-content/
http://www.growthhacky.com/top-15-growth-hackers-reveal-their-favourite-tools/
> Guest posting tricks:
Your keyword + Guest post
Your keyword + Contribute
Your keyword + Submit
Your keyword + Write for us
https://dzone.com/users/2879134/pavanshippable.html
> Smart Doc Hack:
https://docs.google.com/document/d/1W0YVZjvNR5hYlhMdpGYf6-9_qxNujvwWbGi5EgAEw
x0/edit
> Spy on your competitors' backlinks and reach out​:
https://www.seoprofiler.com/olp/links?q=circleci.com&pid=c6606bde69ec060f
> ​Quora questions hack: ​https://www.quora.com/search?q=social+media+&type=question
> ​Hotjar​ for live visitor tracking
> Videos are taking the center stage in content marketing these days.
Lumen5​ is the tool to create videos in 5 mins and publish them
> ​BuzzSumo​, ​Co-schedule’s headline analyzer​, Grammarly for article writing and analyzing
content
> Use ​Zapier​ to automate emails (spreadsheet + gmail)
> Use ​Viraly​ to change the appearance of social posts
You can see the preview of your post: ​https://facebook-preview.netlify.com/

15. ● Amazing List of Growth Hacking Tools:
https://docs.google.com/spreadsheets/d/1LCZLON8UixqyShHePN304KnTjCtGMCXzwSyTNvWRYS
s/edit#gid=1920558405
● Join these highly relevant FB groups:
Traffic and Copy:​ ​https://www.facebook.com/groups/trafficandcopy/
Hacking Growth: ​https://www.facebook.com/groups/1860597500836671/
Growth Hacking and Outbound Marketing:
https://www.facebook.com/groups/117978352109904/
Growth Hacking Secrets: ​https://www.facebook.com/groups/growthhackingsecrets/
Stacking Growth: ​https://www.facebook.com/groups/stackgrowth/
This is my website where I write about ‘Growth Hacking’ - ​Growth Hacky
-------------------------------------------------------------------------------------------------------------------------------
Let’s connect & explore more:
LinkedIn: ​https://www.linkedin.com/in/pavan-belagatti-growthmarketer/
Instagram: ​https://www.instagram.com/pavanbelagatti/
Facebook: ​https://www.facebook.com/pavan.belagatti
Email: ​pavbelnsb@gmail.com
Thank you!