Audience Research PowerPoint. by Nowar Yacoub Candidate No: 5559 Centre No: 64770

1. Audience Research Interviews By Nowar Yacoub Candidate No: 5559

2. Introduction I conducted interviews in relation to my pre-production audience research, for which I surveyed a group of A level Media Studies students; equally divided amongst each gender. The questions were mainly directed to the interviewee’s opinions on the Indie Genre and what typical codes & convention it entails, so that I could identify them and apply them to my production. I picked out the best answer for each question from the range of candidates that were interviewed.

3. Questioning the Audience Prior to the actual questioning, I carried out some research into pre-production audience research and came up with the following conclusions; The point of the research is to acknowledge what appeals to the intended target audience. Then use this information to develop and enhance ideas, then determine whether ideas are achievable. In addition to this it allows you to configure and assess the Stereotypical representations, as well as decoding the codes & conventions. The targeted audience themselves should be an appropriately intended audience, who are individuals willing to answer in detail and are non-bias, this shows the examiner the engagement developed within the topic.

4. Questions What sequence would you expect from the Indie Genre? Narrative or Performance? Both? Should the lyrics directly link to the visuals? Why? Do the lyrics reflect voyeurism? (Unforeseen concept) Is the song appropriate for commercial/ mainstream use? What visuals would you relate to the title? What visuals would you relate to the lyrics?

5. Questions… Is it too conventional to have performance aspects within an Indie music video? Who would you state as the stereotypical target audience for a track within the Indie genre? Would you prefer to see a high-quality conventional music video from the Indie Genre or a high-quality innovative music video from the Indie Genre? What components make a music video look professional? What would you say is one of the best Indie music videos of this age?

6. Link to Videos URL link to compilation of Audience Research Video: http://www.youtube.com/watch?v=ZM2EymswB_I

8. Engage audience

9. Genre characteristics

10. Goodwin’s theory application

11. Range of shots and locations