No Elevators Day is an open activation event organised by the International Sport and Culture Association (ISCA), a global umbrella association for organisations working within the field of sport for all, recreational sports and physical activity. Established in 1995, ISCA works with almost 290 member organisations, international NGOs and public and private stakeholders to create a network of physical activity promoters and specific actions that get citizens moving. With over 40 million individual members from 89 countries on five continents, ISCA’s members represent a diverse group of people active within grassroots sport, youth and cultural activities.
In 2012, ISCA launched the NowWeMOVE campaign with an overall objective to raise awareness of the benefits of sport and physical activity among citizens, to promote opportunities to be active, and to enable sustainable and innovative capacity building for providers of physical activity initiatives. Its activities have helped millions of people to “find their move”.
No Elevators Day is a worldwide event that shares how people use the stairs instead of elevators and escalators as a fun and healthy way to add some physical activity to their day.
We invite you to celebrate No Elevators Day with us and we encourage you to think of the stairs as an appealing, fun and useful tool to #FindYourMOVE and join us to spread the word and invite people to share their ideas on how to #UseTheStairs.
So, how you can join in on the last Wednesday of April?
It’s easy! Simply use the stairs to #FindYourMOVE and share your moves with us in pictures and/or videos with the two campaign hashtags #UseTheStairs and #NoElevatorsDay.
The Action Guide will help you to plan and promote your #NoElevatorsDay event.
Be a role model and demonstrate that being physically active is as easy as taking the stairs, and encourage people to join in.