Reaching the hard-to-reach children and teenagers through effective initiatives and campaigns, and effective school initiatives that nurture children and teens’ participation in sport and physical activity - this was a session held on the 2nd day of MOVE Congress 2015. It contained different effective examples from Ireland, Hungary and UK, and was moderated by Dr. Jane Greenberg from Miami-Dade County Public Schools, USA. The presentation of Ákos Füzi from the Hungarian School Sports Federation, you can find here: http://bit.ly/1SwfRzS It's focus is on the School Sport Day which is initially a Hungarian initiative, but this year was successfully implemented in Bulgaria and Poland, and has the potential of becoming a pan-European annual event. More about the European School Sports Day: 1) http://blog.nowwemove.com/first-european-school-sport-day-set-for-25-september/ 2) http://blog.nowwemove.com/first-european-sport-day-about-to-become-an-annual-tradition-on-the-continent/ More about MOVE Congress: http://www.movecongress.com/