2. General information
Capital of Austria
Population of 2.3 million
Surface of 414.65 km2 – 10th largest city in the EU
Cultural, economic & political center
Official Language: German
Famous personalities: Wolfgang Amadeus Mozart,
Ludwig van Beethoven, Franz Schubert, Sigmund Freud
Famous sights: imperial palaces of
the Hofburg and Schönbrunn, Burgtheater, the Wiener
Staatsoper, the Lipizzaner horses at the spanische
Hofreitschule, and the Vienna Boys' Choir
3.
4. Vienna’s “achievements”
City with the highest quality of living, since 2009
(Mercer.com)
One of the most desired business meeting locations in the
world (International Congress and Convention Association)
Safest European city with a low crime rate
4th place in the top European “green cities” (The
Economist Intelligence Unit)
8th place among the top destinations (NYTM)
9th place in the Urban Brand Rating (GfK Roper Public
Affairs & Media and Simon Anholt, 2010)
5. Important elements of its identity
Imperial heritage
Profusion of music and culture
Viennese “savoir vivre”
Functional efficiency
Balance of urban and green areas
High level of infrastructure, health care &
recreational facilities
6. “Vienna: Now or Never”
Promotion campaign using the following
strategy methods:
Media
Outdoor Advertising
Direct Marketing
Promotional Materials
The Vienna Card
7. Goals
improvement and development of attractions and
tourism infrastructure
the increase of accessibility - entry points
the increase of customer satisfaction by providing
quality and modern services
increase of tourist safety programs
“Vienna 2020” , part of Vienna: “Now or Never”