The document discusses strategies for social selling and digital marketing funnels. It recommends listening to prospects, building relationships through authentic interactions on social media, and nurturing trust over time. The document also outlines the consumer decision process (AIDA) of see, think, do and strategies for creating and sharing different types of content across stages to drive engagement and sales.

1. SEO para E-commerce
NoTopo Internet Marketing
Divulgação na Internet com foco em resultados
Notopo Internet Marketing | contato@notopo.com
Social selling, content
and funnel
and.

2. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
What is Social Selling?
• Sales is never about closing, it is about opening and
creating relationships built on trust and value.
• Every step before the last involve creating a relationship
with the prospect. The very last step is closing the sale.
• Social selling is about opening new relationships using
social media networks as a facilitation tool. The new
relationships you work to establish can eventually lead
to trust. It is that trust that leads to a sale.

3. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
ARE YOU READY FOR SOCIAL SELLING?
• Social selling demands a different way of thinking about the entire sales
process.
• Listen to your prospects. You’ll be able to understand their needs. Building a
relationship with this person starts with knowing who they are.
• Be authentic. Interact authentically with your prospects.
• People want to invest in, work for and partner with professionals they know
and trust. Nurture relationships.

4. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
SPEED MATTERS

5. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
AIDA:
• A better understanding of the consumer decision
process helps sell more.

6. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
 The See stage: your ad creative will be broad, your ad targeting strategy will
be demographic, psychographic or maybe just geographic and your ad purpose
will be primarily branding.
 The Think stage, your ad creative will be a little narrower, your ad targeting
strategy will be more specific, and your ad purpose will be to present the value
of your brand but also to drive some initial direct engagement with the brand.
 The Do stage, your ad creative will be much more focused your ad targeting
strategy will be intent-specific, and your ad purpose will be to drive a $$$
outcome. If they want to spend, you want to show up first, smile, give
them what they want.
SEE, THINK, DO, CARE:

7. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
SEE, THINK, DO, CARE:

8. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
THE IMPORTANCE OF FINDING THE BALANCE
• Build great content that
meets the audience;
• Unleash smart owned,
earned and paid
marketing to find
your largest addressable
qualified
audiences across
desktop and mobile
platform;
• Execute the perfect
digital measurement
strategy across See-
Think-Do-Care.

9. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
ABC - Always Be Creating
1. Avoid being self-
promotional
2. Share third party content
3. Create fresh content
4. Create product groups on
LinkedIn
5. Launch targeted ads
6. Create and share real-time
content on Twitter
7. Get visual
8. Engage at the point of need
9. Create events on Facebook
10.Share direct Facebook
links
11.Hone in and focus

10. SEO para E-commerce
NoTopo Internet Marketing
Divulgação na Internet com foco em resultados
contato@notopo.com
(11) 3331.0218 | (11) 3223.9225
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