Check out some interesting data on e-commerce in Brazil and improve your website performance, increasing users satisfaction and generating more conversions

1. SEO para E-commerce
NoTopo Internet Marketing
Divulgação na Internet com foco em resultados
Notopo Internet Marketing | contato@notopo.com
E-Commerce

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E-Commerce in the world

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E-Commerce in Brazil
0% 5% 10% 15% 20%
Fashion & accessories
Health & body aids
Household & appliances
Books/magazines &…
Telephone-mobile phones
Computers
Home decoration
Consumer eletronics
Sport & leisure
Toys & games
July 2014
July 2014
LENDING RETAIL ECOMMERCE CATEGORIES IN BRAZIL, RANKED BY SHARES OF TRANSACTIONS,
H1 2014excludes airlines tickets, daily deal sites, marketplaces, show tickets and travel packages, includes
tablets
Source: e-bit, *WebShoppers 30th edition*, July 31, 2014

4. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
1 in each 3
companies
operates
exclusively
online
Companies
use WhatsApp
for Customer
Care

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41% of companies
participants were
created between 2013
and 2014
COMPANY CREATION PERIOD

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E-COMMERCE HEADQUARTERS PER REGION
Nordeste-8,4%
Southeast and South
Area represents 84,1% of
e-commerce companies
in Brazil

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Main Sales Destination
These 5 states
represent around
65,3% of national
GDP
57.3% of participants said
already operate with profit

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DIFFERENCES IN REVENUES
Less than R$ 5k per month
Between R$30k and R$300k per month
Between R$5k and 30k per month
More than R$300k per month
E-commerce Mixed
(70% of respondents)
E-commerce Pure
(30% of respondents)

9. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
Mail
Private carrier
Motoboy
Own fleet
Other
Download
MAIN SALES
CONVERSION
CHANNELS
MAIN PRODUCT DELIVERIES

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57.7% IS THE AVERAGE RATE
OF THE ABANDONMENT
SHOPPING CART
137 IS THE AVERAGE NUMBER
OF MONTHLY ORDERS OF E-
COMMERCE
21% OF WEBSITE RECEIVE
LESS THAN 10 REQUESTS
PER MONTH
18% OF WEBSITES
ALREADY GET MORE THAN
1000 ORDERS MONTHLY

11. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218
http://www.bibliotecas.sebrae.com.br/chronus/ARQUIVOS_CHRONUS
/bds/bds.nsf/2096de03a773a320eb8ff17cda1290ac/$File/5001.pdf
http://www.emarketer.com/Article/Brazil-Ranks-No-10-Retail-
Ecommerce-Sales-Worldwide/1011804
http://techinbrazil.com/e-commerce-conversion-rates-in-brazil
https://www.marketingtechblog.com/worldwide-map-e-commerce-
boom/
For more information, check out our sources:

12. SEO para E-commerce
NoTopo Internet Marketing
Divulgação na Internet com foco em resultados
contato@notopo.com
(11) 3331.0218 | (11) 3223.9225
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