Original y entrañable campaña para fans de Doctor en Alaska

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Aquí muestro un ejemplo de campaña de RR.PP. realizada para el lanzamiento en DVD de la aclamada serie de televisión "Doctor en Alaska" en España dirigida a sus incondicionales fans.

Diversão e humor

HOW TO ENGAGE
CONSUMERS BY THE
EMOTIONAL SIDE
IBERIA
BEST PRACTICE
Q2 2008
By Norma del Barrio

BACK-
GROUND
Broadcasted in the 90s late
night with irregular timetable
Cult series aimed to a very
specific target: high cultural
level, quality demanding, not
easily impressed by
commercial products but
eager to be attracted by the
“beautiful things” of life.

OBJECTIVES Create awareness around
the Season 3 DVD release
Approach already existing
fans and attract new ones
Get to know consumers as
part of our loyalty strategy

WHAT DO
FANS LIKE
ABOUT
THE
SERIES?
They love the exquisite
music selection and the
references to the
poets, writers, philosophers
and artists mentioned in the
series.

STRATEGY Different communication
approach.
To make fans feel different
from the rest.
Affordable but effective.

Bringing the “Cicely
atmosphere” back to real life
as part of an innovative
online viral campaign.
HOW?
By recreating the series
radio station (KBHR) on the
internet to interact with
nostalgic fans.
APPROACH
THRU
EMOTIONS

WHERE FANS CAN SEND “DEDICATIONS”
TO THEIR FRIENDS AND FAMILY

EXPRESSING THEIR CREATIVITY BY
LEAVING MESSAGES THAT WILL BE AIRED

WHILE LISTENING TO “CHRIS IN THE
MORNING’S” RADIO SHOW

STARTING
FROM
SCRATCH
Taking advantage of our
existing consumers
database (70K members)
and searching for new
partners online.

OUR
ONLINE
PARTNERS
Our campaign is having
great impact throughout
online communities as well
as on major sites like
Google and Yahoo.

THE
SUCCESS
IS JUST
STARTING
More than 48K visits in just
2 weeks!!!
.... and this is only the
beginning as we will have a
second wave in september!

AND WE
GO
BEYOND
We are developing a very
special PR project:
 Organise a “Northern
Exposure Day” from one
of top national radio
stations in Spain with the
collaboration of expert
fans.
 The idea is to bring back
the series atmosphere to
audience, with its
music, charaters, dialogu
es, literature excerpts
and let them take part.
Fans will love it!

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

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Product Design Trends in 2024 | Teenage Engineerings

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

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Content Methodology: A Best Practices Report (Webinar)

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Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

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Time Management & Productivity - Best Practices

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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2024 State of Marketing Report – by Hubspot

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Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

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Social Media Marketing Trends 2024 // The Global Indie Insights

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5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

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The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Original y entrañable campaña para fans de Doctor en Alaska

1. HOW TO ENGAGE CONSUMERS BY THE EMOTIONAL SIDE IBERIA BEST PRACTICE Q2 2008 By Norma del Barrio

2. BACK- GROUND Broadcasted in the 90s late night with irregular timetable Cult series aimed to a very specific target: high cultural level, quality demanding, not easily impressed by commercial products but eager to be attracted by the “beautiful things” of life.

3. OBJECTIVES Create awareness around the Season 3 DVD release Approach already existing fans and attract new ones Get to know consumers as part of our loyalty strategy

4. WHAT DO FANS LIKE ABOUT THE SERIES? They love the exquisite music selection and the references to the poets, writers, philosophers and artists mentioned in the series.

5. STRATEGY Different communication approach. To make fans feel different from the rest. Affordable but effective.

6. Bringing the “Cicely atmosphere” back to real life as part of an innovative online viral campaign. HOW? By recreating the series radio station (KBHR) on the internet to interact with nostalgic fans. APPROACH THRU EMOTIONS

7. CREATION OF KHBR RADIO STATION ONLINE

8. WHERE FANS CAN SEND “DEDICATIONS” TO THEIR FRIENDS AND FAMILY

9. EXPRESSING THEIR CREATIVITY BY LEAVING MESSAGES THAT WILL BE AIRED

10. AND VOTING FOR THE BEST ONES!

11. WHILE LISTENING TO “CHRIS IN THE MORNING’S” RADIO SHOW

12. STARTING FROM SCRATCH Taking advantage of our existing consumers database (70K members) and searching for new partners online.

13. OUR ONLINE PARTNERS Our campaign is having great impact throughout online communities as well as on major sites like Google and Yahoo.

14. THE SUCCESS IS JUST STARTING More than 48K visits in just 2 weeks!!! .... and this is only the beginning as we will have a second wave in september!

15. AND WE GO BEYOND We are developing a very special PR project:  Organise a “Northern Exposure Day” from one of top national radio stations in Spain with the collaboration of expert fans.  The idea is to bring back the series atmosphere to audience, with its music, charaters, dialogu es, literature excerpts and let them take part. Fans will love it!

16. THAT’S ALL FOLKS THANKS.

Original y entrañable campaña para fans de Doctor en Alaska

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