This is a Marketing Strategy ppt of the food ordering app called TINY OWL.

2. NOOPUR THANVI
SHIKHA YADAV
SHIVANI YADAV

3. Hoot. Hoot. Tiny Owl brings you food!
TinyOwl founded by IITB grads, is a
mobile application which digitizes the
menu of restaurants around, enabling
you to order food from your
Smartphone, sans those long calls to
the restaurant. For example, you can
choose whether to add jalapenos,
onion sauce, mayonnaise in your sub
or not, without making the pilgrimage
to the nearest Subway. Tap to order
and get the food delivered at your
doorstep.
Tiny Owl is divided in five divisions: Tech,
Marketing, Business Development
(which again is an umbrella
department for categorization,
logistics and operations) and
Customer Care.

4. Facebook
 Running Contest
Like IPL super PREDICTOR
 Updates on new dishes
and chef of the week.
 Response to customers
experience.
 Exclusive offers on some
post.
 They link customers to
their blogger page where
customers can write their
experience or any food
blog and get rewarded.
Twitter
 Response to customers
experience.
 They post their current
favorite dishes and attract
customers.
 Every festive season they
keep updating their
strategy and post it.
 They post the link of
coupon dunia from where
if a customer uses coupons
then he/she gets up to
50% discount or cashback
on next online order.

5.  Location-based, food ordering platform Tiny Owl
has raised Rs 100 crore in venture capital
funding led by Matrix Partners India with
participation from existing investors Sequoia
Capital and Nexus Venture Partners. The
financing underlines the interest of investors in
the emerging food technology space.
 Launched in early 2014, the Mumbai-based
startup also counts Snapdeal founders Kunal Bahl
and Rohit Bansal as investors. The funding will
help the startup expand across metros and
compete with incumbents Foodpanda and newer
entrants like Zomato.

7.  Focused on field/office campaigns on
weekends and brochure distribution during
weekdays.
 Team looked after the popularity of the owl
via brochures and filers.
 Content creation was done by marketing
team.
 As operations increased, the focus increased
on social media platform.
 “Customer is King” is taken pretty seriously
here and feedback collection used to be the
last task before calling it a day.

8.  They have currently the team of 400.100
people at call centre.
 50 people for data collection making menus
of hotel more visual and functional.
 40 engineers and design team, 15 working
on improving the app.
 A senior management team for smooth
functioning of all departents.

9. July 29: Harshvardhan mandad ,co- founder &
CEO ,tinyowl.com launched this online food
ordering portal /app at the age of becoming
one of the youngest entrepreneurs in india. In
Less
Than 2 years his company has raised over rs
100 crores in funding and have a staff of
strength of 500 people ,they are planning to
extend their operations to 50 cities and
targeting 1,00,000 orders daily by march 2016