Nonprofits: Create New Income Streams While Sharing Knowledge

Nonprofits: Create New Income Streams While Sharing Knowledge
Scott Bechtler-Levin & Florence L. Green, IdeaEncore Network

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Today’s Speakers

Scott Bechtler-Levin Florence L. Green
IdeaEncore Network IdeaEncore Network

Hosting: Sam Frank, Synthesis Partnership
Assisting with chat questions: April Hunt, Nonprofit Webinars

Nonprofits: Create new income streams
while sharing knowledge
Scott Bechtler-Levin Flo Green
Co-Founder and President Co-Founder and Vice President
858-204-4672 213-507-6293
ScottB-L@IdeaEncore.com FGreen@IdeaEncore.com

www.IdeaEncore.com 1/5/11 p. 4

A system for nonprofit sharing

A knowledge sharing platform and service that:
• Rewards those who share knowledge,
• Makes it easy to find and re-use tools / templates
• Increases the value of association membership
• A repository of tools/templates to be embedded in others’ portals

We are awash in information …
But if it takes an hour to find it, is it really “free”?

http://ispiritual.com/wp/wp-content/uploads/2010/01/sand2-300x200.jpg


Sharing beyond friends/members
- - Gap #1: how narrowly do we share? - -


Sharing the really good stuff
- - Gap #2: how deeply do we share? - -
What gets Best practices
shared? “White papers”
Case studies
Opinions
Research

What could Presentations
be shared? Check-lists
Policies
Procedures
Training manuals
Budgets
Work plans
Letters
Database schema
Project plans
Strategic plans
Proposals
Program materials

Intention versus Action
- - Gap #3: How do we follow-through? - -
High
People who share

Low High
Content that is shared


3/23/10 p. 12 1/5/11 p. 12

3/23/10 p. 13

1/5/11 p. 13

3/23/10 p. 13

1/5/11 p. 14

Why share what you know?
• Be more efficient:
– Save time and money
– Build tools more quickly by adopting resources that already exist
– Cross pollination leads to rapid innovation
• Lead and learn:
– Sharing is how leaders learn
– When others get better, we deliver more mission
– Quite simply – it is the right thing to do
• Earn income:
– Sell your knowledge assets
– Create new passive revenue streams by partnering
• Build reputation:
– Promote your content easily and broadly
– Show your expertise by what you share and “like”
– Influence others when they use your materials
• Build the nonprofit sector:
– Open / expand the flow of information to those who need it
– Multiply return on investment (ROI) of funders and nonprofits

How to Share
- - To make it easy to find - -
• Reminder: If it’s good enough for you to use, it’s good enough to share
– It MUST be useful, NOT beautiful
• Files or Link?
– File: If your organization has the right to license or share it
• More click-throughs when a file preview
• If you are selling it, only the top-half of each page will be visible in preview
• Improved statistics (# of views and downloads; who downloaded it)
– Link: If you did not create it or if you don’t have the file to upload
• Pick a descriptive title (128 characters)
– Bi-weekly timesheet with task time summarized
– Gift Acceptance Policies and Procedures Template
• Short-description (400 characters)
• Choose license for sharing
– Free: http://creativecommons.org/about/licenses/
– Paid: sample default or customize it
• Use keywords (liberally)
– Search Engine Optimization (SEO)

How to Price
- - To accomplish your goals - -
• Should it be “free”?
– Organizational philosophy
– Broadest adoption versus most sustainable sharing practice
– What will the price say about the “value” people will put on your knowledge?
• Considerations if you price your resource
– Value created
• How much time, money and risk will this save them?
– Alternatives
• How unique is your item?
• Many items are priced at $10, $25, $50, $100. Some are as much as $750
• Set the price on IdeaEncore the same as you have sold it elsewhere
– Sustainability
• How much time and money have you invested?
• What do you need to accomplish your goals … and continue sharing?
• Different prices for group “members”
– Many set lower “member” prices and “non-member price”
– Sometimes free to members, others 10-25% discount for members


How to Promote
- - To reach new audiences - -
• Reach up to 350,000 nonprofit professionals
– IdeaEncore newsletter + Partners’ eNewsletters
– Items selected based on:
• Relevance to partner requested topics
• Ratio of downloads / views
• Price
• Comments and ratings
• Affiliate partners
• Promote your organization
– Individual profile / Organization profile
• Promote what you shared
– Links directly to each landing page
– Link to your individual profile
• Promote others’ sharable resources
– Link from your “resources” webpage
– Social media
– Your own eNewsletter


How to get paid
- example transaction -
1. Sales Transaction
– Seller selects affiliate partner as their “primary professional affiliation” (PPA) and
uploads a document for $100
– Buyer downloads document and pays via credit card $100.00
– IdeaEncore deducts our seller transaction fee ($30.00)
less 10%* for seller’s member discount +$ 3.00
Net seller transaction fee ($ 27.00)
– Seller receives check $ 73.00

2. Affiliate revenue share (donation) from IdeaEncore
• Library + Affiliate partners receive 10%* of IdeaEncore fees $ 2.70

Jan Sold Feb Mar

Receive check
31-Day guarantee period
* Without a library subscription, this would be 5% member discount and
5% affiliate revenue share (donation)

How to create the time
- building a culture of sharing-

• Build it into your process
– New reports: Can this be re-used? Yes, share it.
– New tools/ templates: Did we share it?
– Listserv post: post a link to the uploaded file, so others can find it
– Upload it as way to add automatically to your online library
• Share it Forward Friday
– Add a recurring reminder to your calendar
– 15 minutes a week (or a month)
• Tie sharing to the mission
– Organizational philosophy
– Leadership support
• Just do it
– It might be the most mission impact you can create in 15 minutes


Why use IdeaEncore to power your online library?
- - More impact from the same investment - -
Build your own library IdeaEncore powered library
• Time intensive • Smarter use of your time
• Complex to begin or upgrade • 15 minute set-up
• Technical investment required (even • More robust and usable look/feel
if a ‘module’) • No technical skills required
• Difficult to motivate members to • Select (“Like it”) items others have uploaded
share their quality content / files or add your own files and links
• Upload every link / file yourself • Members can upload their own content
• Ongoing burden to maintain it • Find resources to share faster
yourself (dead links, new content, • Access new approaches from other
new technology) disciplines or sub-sectors
• Share your collection with others

“Over time, our library content “Others are always uploading
tends to becomes stale” content which can be easily added
to our online library”


Library (1 of 2): “Like it”


Library (2 of 2): “Categorize it”


Your branded online library page


Library: Display options
www.IdeaEncore.com/collections/SEA

1. IdeaEncore
Hosted

2. Your Website
(iFrame)

www.YOUR URL.org

YOUR NAV YOUR NAV YOUR NAV YOUR NAV YOUR NAV YOUR NAV

Powered by
Home

3. Your Website About Us
Membership
Library

(RSS feed) Getting Started
Planning
Financing
Operations
Growth


Affiliate Partner Benefits
Better serve your members
– More relevant resource links
– Increased access to information / Reduced search time
– 5% discounts on seller transaction fees (10% if affiliate + library)
– More efficiency, timely management of online information
Promote your brand :
– Sharing your materials promotes your mission more broadly
– Applying social networking to knowledge sharing
– More visible knowledge sharing activity
– Share more of your tools, documents, materials to your
colleagues / members
– Modest income generation through non-dues revenue (affiliate
fee) for you (5% of our fees or 10% if affiliate + library)


From: Alliance for Nonprofit Management [mailto:mroot@allianceonline.org]
Sent: Tuesday, March 02, 2010 9:04 AM
To: ScottB-L@IdeaEncore.com
Subject: March 2010 Insights

Example
“Encore of
March 2010 Insights
Register for the 2010 Conference!
the Month”
Encore of the Month
What If Everyone Shared More?
Tools You Can Use! Exhibiting and Advertising Opportunities

Support the Alliance by Sharing
Alliance members can avoid "reinventing the wheel" and the Alliance
Terry McAdam Book Award (Resource links
receives a percentage of fees from IdeaEncore when you sell items and
you have chosen the Alliance as your "primary professional affiliation" on You Get What You Measure
supplied by
IdeaEncore Network

1. National Center for Charitable Statistics Database Job Opening at AGM
IdeaEncore as
This database is the national clearinghouse of data on the nonprofit sector
in the United States. Free.
Member Spotlight
part of your
IdeaEncore 1

2. Fundamentals of Project Management for Development
eNewsletter)
Office Space for Rent
Organizations
Incorporates a new approach to learn the basic concepts of project
management in the development context. $10 Nonprofit Compensation and Benefits
IdeaEncore 2 Article
3. The Top Website Design Assumptions That Will Cost You
Marketing experts identify four common assumptions about web design Encore of the Month
which led to costly mistakes. Free.
IdeaEncore 3

4. eFile your Form 990 and Other Forms Online
Created and maintained by the Urban Institute, you can complete and
electronically file your Form 990 and other important tax documents. Free
of $135 if >$100k.
IdeaEncore 4
Alliance for Nonprofit Mangement’s
5. Analysis Tool for New Product or Service Development
(www.AllianceOnline.org eNewsletter)
Use this tool to help you determine the level of importance for each
element within your new or existing project, program or service. Free.
IdeaEncore 5

You are free to share these links with your customers / clients with
attribution to IdeaEncore Network

Example
“Launch
Announcement”

(“New Benefit Article” +
the “Encore” side-bar,
as part of your
eNewsletter)


How to get paid
- example transaction -
1. Sales Transaction
– Your member selects You as their “primary professional affiliation” (PPA) and
uploads a template for $100
– IdeaEncore user downloads it and pays via credit card $100.00
– IdeaEncore deducts our transaction fee $30.00
less 10%* for Your member discount - $ 3.00
Net member transaction fee ($ 27.00)
– Your member receives check $ 73.00

2. Affiliate revenue share (donation) from IdeaEncore
• You receive 10%* of IdeaEncore fees $ 3.00

Jan Sold Feb Mar

Receive check
30-Day guarantee period
* Without a library subscription, this would be 5% member discount and
p. 50
5% affiliate revenue share (donation)

IdeaEncore Services Menu
Why and what

• Browse everything • Free to upload • Your branding • eNewsletter links
• Create free account files or links • Saves time + money • Saves time
• 80% free resources • Member price (optional) • 10% off seller fees • Member value
• 20% paid resources • Reach up to 350k/mth for your members • 5% off seller fees
• If free, no charges • 10% revenue share for your members
• When sold, 15-30% of when members sell • 5% revenue share
price ($5 min.) fee • Affiliate partnership when members sell
included • Logo/link
Get started

• Begin browsing • Create a free account • Subscribe online • Contact us to discuss
• 5-10 minutes • Actions>>Share • or request demo
• 10-15 minutes • 1-2 hours set-up
• 20 min/mth .+/- items

What will you share …?
Scott Bechtler-Levin Flo Green
Co-Founder and President Co-Founder and Vice President
858-204-4672 213-507-6293
ScottB-L@IdeaEncore.com FGreen@IdeaEncore.com


Find the listings for our current season of webinars
and register at

NonprofitWebinars.com

Chris Dumas
Chris@NonprofitWebinars.com
707-812-1234

Special Thanks To Our Sponsors

Nonprofits: Create New Income Streams While Sharing Knowledge

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