How to Use Pinterest to Advance Your Organization

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David Svet and Heidi Hancock, CFRE, from Mosaic Non-Profit Development will provide an indepth look at new social sharing platform, Pinterest. Following a brief overview of the fundamentals of Pinterest, David and Heidi will discuss a variety of ways that Pinterest can be used to augment your organization’s communications, awareness, market position, recruiting, community building, and fundraising. Discussing a variety of examples, David and Heidi will cover some of the many benefits that come from integrating Pinterest into your marketing and communications mix, including search engine optimization and search engine marketing. There will also be time allotted for answering your questions.

Negócios Tecnologia

How to Use Pinterest to
Advance Your Organization
David Svet & Heidi Hancock
June 12, 2012

A Service
Of: Sponsored by:

Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com

A Service
Of: Sponsored by:

Affordable collaborative data
management in the cloud.

A Service
Of: Sponsored by:

Today’s Speakers

David Svet Heidi Hancock
Associate Principal
Mosaic Nonprofit Development Mosaic Nonprofit Development

Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.

A Service
Of: Sponsored by:

How to Use Pinterest to Advance
Your Organization

Presented by David Svet & Heidi Hancock, CFRE

Bulletin Board or Scrapbook
Educate, announce, inform, celebrate, remember, commemorate

This is a designer's pinboard
Conceptual elements leading to the finished form
Group color palettes, materials, and forms

Why Bother With Pinterest?
Benefits
•Links
•Visual Storytelling
•Earned & Contributed Revenue
•List Building
•Recruiting
•Community and Partnership Building

ASPCA
The Internet loves puppies and kitties.

http://pinterest.com/ASPCA/

The power of links

Place an image on your blog.

The power of links

Pin the image to your Pinterest board.

The power of links

Their image links back to the blog.

The power of links

The image is repined on other boards.

The power of links

Their pin also links back to the blog.

Heifer International
The Internet loves a good story.

http://pinterest.com/heiferint/

Never Fail Case Structure
1. State the Need, Problem, or Crisis
a. Use concrete examples and stories
2. Outline the proposed Solution
a. Include history that shows competence in this area
b. Other partners and endorsements
3. Your Help is needed, it will do This
4. Support Now, join us
a. Clear and easy instructions on how to support

The Storytelling Process
The fairy tale - a timeless format

Benefactor > Goal > Beneficiary
|
Supporter > Hero < Adversary

Amnesty International
Even difficult content can work.

http://pinterest.com/amnestyusa/

SMAC - Sock Monkeys Against Cancer
Empower your supporters

http://pinterest.com/smacancer/

SMAC - Sock Monkeys Against Cancer
Involve your employees

http://pinterest.com/jenniferwindrum/

What Do You Need To Succeed?
Daily commitment

Compelling images + story = Followers, Shares & $

Correct Links = Strong online traffic

Permission to use the images (respect copyrights)

Strategy - Make sure it adds to your story

Big Brothers Big Sisters
of Western Wyoming
Even the small can play

http://pinterest.com/bbbsnwwy/

It's Easy
It's Just Pinboards

By NrbelexBrett Weinstein

For additional information:
Heidi Hancock, CFRE
David Svet

Toll Free 1-800-485-0742

email: info@mosaicnpd.com

Skype: Mosaicnpd

www.mosaicnpd.com

http://www.facebook.com/MosaicNPD

http://twitter.com/MosaicNPD

http://www.mosaicnpd.com/feed

Find listings for our current season
of webinars and register at:

NonprofitWebinars.com

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Of: Sponsored by:

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How to Use Pinterest to Advance Your Organization

1. How to Use Pinterest to Advance Your Organization David Svet & Heidi Hancock June 12, 2012 A Service Of: Sponsored by:

2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.com A Service Of: Sponsored by:

3. Affordable collaborative data management in the cloud. A Service Of: Sponsored by:

4. Today’s Speakers David Svet Heidi Hancock Associate Principal Mosaic Nonprofit Development Mosaic Nonprofit Development Assisting with chat questions: Hosting: Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc. A Service Of: Sponsored by:

5. How to Use Pinterest to Advance Your Organization Presented by David Svet & Heidi Hancock, CFRE

6. Bulletin Board or Scrapbook Educate, announce, inform, celebrate, remember, commemorate

7. This is a designer's pinboard Conceptual elements leading to the finished form Group color palettes, materials, and forms

8. Why Bother With Pinterest? Benefits •Links •Visual Storytelling •Earned & Contributed Revenue •List Building •Recruiting •Community and Partnership Building

9. ASPCA The Internet loves puppies and kitties. http://pinterest.com/ASPCA/

10. The power of links Place an image on your blog.

11. The power of links Pin the image to your Pinterest board.

12. The power of links Their image links back to the blog.

13. The power of links The image is repined on other boards.

14. The power of links Their pin also links back to the blog.

15. Heifer International The Internet loves a good story. http://pinterest.com/heiferint/

16. Never Fail Case Structure 1. State the Need, Problem, or Crisis a. Use concrete examples and stories 2. Outline the proposed Solution a. Include history that shows competence in this area b. Other partners and endorsements 3. Your Help is needed, it will do This 4. Support Now, join us a. Clear and easy instructions on how to support

17. The Storytelling Process The fairy tale - a timeless format Benefactor > Goal > Beneficiary | Supporter > Hero < Adversary

18. Amnesty International Even difficult content can work. http://pinterest.com/amnestyusa/

19. SMAC - Sock Monkeys Against Cancer Empower your supporters http://pinterest.com/smacancer/

20. SMAC - Sock Monkeys Against Cancer Involve your employees http://pinterest.com/jenniferwindrum/

21. What Do You Need To Succeed? Daily commitment Compelling images + story = Followers, Shares & $ Correct Links = Strong online traffic Permission to use the images (respect copyrights) Strategy - Make sure it adds to your story

22. Big Brothers Big Sisters of Western Wyoming Even the small can play http://pinterest.com/bbbsnwwy/

23. It's Easy It's Just Pinboards By NrbelexBrett Weinstein

24. For additional information: Heidi Hancock, CFRE David Svet Toll Free 1-800-485-0742 email: info@mosaicnpd.com Skype: Mosaicnpd www.mosaicnpd.com http://www.facebook.com/MosaicNPD http://twitter.com/MosaicNPD http://www.mosaicnpd.com/feed

25. Find listings for our current season of webinars and register at: NonprofitWebinars.com A Service Of: Sponsored by:

How to Use Pinterest to Advance Your Organization

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