How might an idea’s lifecycle survive its environment where ideas compete “red in tooth and claw” for survival.
We will look at how nature and the adaptation of organisms can show us how digital landscapes are shaped by their technological environment.
Are there universal truths in biological systems that can help us in creating digital products that evolve with the ever changing digital economy.
We will explore where UX, design and technology can come together to create safe environments to allow fragile products to evolve and thrive in the wild.
21. “If some of these many species
become modified and improved,
others will have to be improved in
a corresponding degree,
or they will be exterminated.”
We expect to see 5 million apps
in the Apple Store by 2020
The most successful apps are
updated on average every 10 days
Charles Darwin
22. “If some of these many species
become modified and improved,
others will have to be improved in
a corresponding degree,
or they will be exterminated.”
We expect to see 5 million apps
in the Apple Store by 2020
The most successful apps are
updated on average every 10 days
Charles Darwin
23. A species will not
maintain an infinite
number of variations
24. Struggle for existence leading to the
preservation of profitable deviations
of structure or instinct.
Charles Darwin
25. A strong app will release
many variations.
Variations that benefit
should be preserved.
Those that have a negative
effect should be pruned.
29. Variation and deviation
minimised to avoid risk
Holding on to non-profitable
deviations
Barriers to
creating your
engine of
evolution
30. Variation and deviation
minimised to avoid risk
Holding on to non-profitable
deviations
Random variation without
direction or structure
Barriers to
creating your
engine of
evolution
40. The starfish’s
eye is the
perfect MVP
Uses the least resources possible and the simplest
components it can.
MIMIMUM
Has enough features to consume molluscs and
position it’s limbs effectively. Enough sensory power
to outsmart it’s competitors and comparators.
VIABLE
Has a defined set of components that could be
improved individually in future iterations.
PRODUCT
62. The problem only comes when through striving for
delight we compromise our fitness and leave
ourselves vulnerable to being left behind
63. Practical and
delightful
Elegant, sleek, fast, powerful and beautiful.
But every adaptation is a practical feature for
operating at the very peak of it’s environment.
65. It is interesting to contemplate a tangled bank, clothed
with many plants of many kinds, with birds singing on the
bushes, with various insects flitting about, and with worms
crawling through the damp earth, and to reflect that these
elaborately constructed forms, so different from each other,
and dependent upon each other in so complex a manner,
have all been produced by laws acting around us.
Charles Darwin
66. It is interesting to contemplate a tangled bank, clothed
with many plants of many kinds, with birds singing on the
bushes, with various insects flitting about, and with worms
crawling through the damp earth, and to reflect that these
elaborately constructed forms, so different from each other,
and dependent upon each other in so complex a manner,
have all been produced by laws acting around us.
Charles Darwin