1. CURRENT TRENDS THAT
ARE CHANGING BUSINESS
MODELS
Nola Masterson

2. THE TECHNOLOGY FOR
THE NEXT BIG THING IS
ALREADY OUT THERE.

3. UNLIKELYCOLLABORATIONSARE
WHAT’SGOINGTOSTART DRIVING
BUSINESS INNOVATION.

4. COLLABORATION, NOTCOMPETITION, IS
THE HEARTOFTHE FUTUREOF
INNOVATION.
COLLABORATIONWILLBECOMETHENEW
WAYTOINNOVATE.

5. NO ONE COMPANY DOES EVERYTHING
PERFECTLY.
YOU MIGHT HAVE THE TECHNOLOGY, BUT
NOT THE PRODUCT DEVELOPMENT TEAM
TO BRINGYOUR IDEA TO LIFE.

6. PARTNERINGWITHANORGANIZATION
FROMA DIFFERENT INDUSTRYOR
BACKGROUNDCREATESAN EVEN
BIGGERTOOLBOX.

7. BUSINESSCOLLABORATION IS
EASIERTHAN EVERTHANKSTO
CLOUDSTORAGEAND DIGITAL
COMMUNICATION.

8. LOCATION NO LONGER LIMITS
OPTIONSWHEN ITCOMESTO
CHOOSINGACOLLABORATION
PARTNER

9. PHYSICALSPACES INWHICHWEWORKARE
BECOMINGSHAREDSPACES,OPENING EVEN
MOREDOORSTOCO-CREATING.

10. Time is the scarcest resource of all.

11. FIXED PRICING IS DEAD. PRODUCTSAND
SERVICESWILL HAVE FLEX PRICING BASED
ONAN INDIVIDUAL’S INFORMATION,
ACCESSIBILITY,TIMINGAND INTENTTO
PURCHASE.

12. ATTENTION ISTHE NEWCURRENCY.
INVEST MONEYANDTIME INGAINING
MORE EYEBALLS. ITWILL PAYOFF.

13. WILLYOUR BUSINESS…
Save me time?
Save me money?
Make me a better decision maker?
Improve my personal status?

14. CONTEXT IS MORE IMPORTANTTHAN
CONTENT
Contextual commerce is someone
saying, “You have to reach me – the
message must change my attitude and
ultimately change my behavior.”

15. WORLDOFCONSTANTCONNECTIVITY
1 billion daily users of Facebook
Average person looks at their smartphone 160
times a day.
Harnessing and monetizing all this data is the
basis of future businesses.

16. MESSAGINGTRUMPS EMAIL
It’s simple, accessible, available
everywhere and is fusing with
artificial intelligence.

17. SEARCH ISCHANGINGANDSOAREWE
2/3 all product
searches start
on Amazon
3B Google
searches daily
1B Facebook
searches daily
300M Twitter
searches daily

18. PERSONAL DATA ISTHEOILOFTHE
DIGITALAGE. IT DRIVES BUSINESS
DECISION-MAKING.

19. ACCESS IS MORE IMPORTANT THAN
ASSETS
Consumers fear ownership of assets
(cars, houses, tools, etc.).We’re shifting
to a “use it and lose it” mentality where
renting and sharing are preferred.

20. THE “UBERIZATION”OF EVERYTHING IS
UNDERWAY
Individuals with disposable time or space can
now monetize it by becoming a driver, a
delivery person or sharing their home.

21. VISUALCONTENTCONTINUESTO DOMINATE
Photos, videos and other visual information isprocessed
60,000 times faster than text-based content.
Communication with customers through video content
onYouTube,Snapchat andVine

22. MOBILE REVOLUTION IS POWEREDBY
SENSORTECHNOLOGY
Sensors are devices that convert information
from thesurrounding world into electrical signals.
The economy is being changed by sensors, and
businesses are created as theymonetize the data.

23. IPHONE
LAUNCH HADA
DRAMATIC
IMPACTON
MULTIPLE
TECHNOLOGIES
Global Data
Networks
System
Integration
Wireless
Comm.
Energy
Sources
Sensor
Technologies
Power
Consumption
Size/Weight

24. E-HEALTH
Wearable sensors mayenable computers to do
diagnostics.

25. Peter Diamandis ofSingularity
University predicts that 40%ofFortune
500 companies willbereplaced bynew
“ExponentialOrganizations” by2025.
For example: Kodak going bankrupt in
2012, the same year Instagram was
acquired byFacebook for $1billion.

26. 50% of the workforce will be
displaced by automation.
New training and types of jobs
will be needed.

27. COSTOFSENSORS ISCOMINGDOWN
300 sensors used in cars, 100 in smart homes,
15 in smartphones and 10 in wearables
As the cost comes down, it will impact ultra
light sensors for healthcare and other
applications.

28. THESYSTEMSVIEWOF LIFE
Asystemic framework thatintegrates
the 4dimensions oflife:Biological,
Cognitive,Social and Ecological.
Profound philosophical, social and
political implications ofthis new
paradigm.
Capra says the shift tothis viewoflife is
“asradical astheCopernican
revolution.”

29. THEVIEWOFTHE HUMAN BODYASA
MACHINEANDTHE MINDASA
SEPARATE ENTITY IS BEING REPLACED
BYAVIEWOFTHE BRAIN, IMMUNE
SYSTEM, BODILYTISSUEAND EVEN
EACH LIVINGCELLASA LIVING
COGNITIVESYSTEM.

30. EVOLUTION IS NO LONGERSEENASA
COMPETITIVESTRUGGGLE, BUT,
RATHER,ASACOOPERATIVE DANCE IN
WHICHCREATIVITYANDTHE
CONSTANT EMERGENCEOFNOVELTY
ARETHE DRIVING FORCES.

31. LEADERSHIP IN BUSINESS
ORGANIZATIONS MUST
REMAIN “ALIVE” BY
ADOPTINGA NETWORK
ASTHE BASIC PATTERN
OFORGANIZATION.
FLEXIBLE
CREATIVE
RESILIENT

32. “Classical”View of HowScience orTechnology
AreTranslated for Public Benefit
Scientists Discover Engineers Invent
Entrepreneurs Innovate

33. “Modern”View of HowScience orTechnology
AreTranslated for Public Benefit

34. ”
“If you operate within a field, you…combine
concepts within that…field, generating ideas that
evolve along a particular direction…directional ideas.
When you step into the Intersection, you…combine
concepts between multiple fields, generating ideas
that leap in new directions…intersectional ideas.”
Frans Johansson, author of the book “The Medici Effect

35. At the intersection lies a tangled web of
cultures, disciplines, ideas, solutions, motives,
and intellectual property rights.

36. But,ThereAlso Lie Endless Possibilities
• Better Problem-Solving Performance
• Cost Sharing
• Innovation Branching
• Market Broadening Through Innovation Branching
• More to Monetize

37. We Need toChange the Rules of the Road
toAllowSharing of KnowledgeWithout
Risking Intellectual Property

38. Solution Exists in Balancing the Desire
to Protect and Keep EverythingClose
with the Desire toShare and Have
ThingsCompletelyOpen

39. • Develop creative licensing schemes
• Implement innovation policies
• Look at other models such as intellectual property
pooling, distributed innovation communities,
standards-setting organizations
• Develop hybrid organizational models that, for
example, blur traditional boundaries yet protect
value
• Examine intersection of constraints resulting from
intellectual property issues and those resulting from
collaboration
Intersectional Innovation Is aGoodThing.
Thoughts onWays to MakeSharingSafer

40. QUESTIONS?
Nola Masterson