Presentation MoMo in Sofia 24.01.2011

1. Mobilizing your Content with Nokia Karl Pletschko Developer Marketing Manager, Alps & South East Europe

2. “We think we need to do something for mobile” How many times have you said this? 2 2

3. How does your Internet Strategy look like? 3 Company Confidential. ©2010 Nokia

4. How does your mobile Strategy look like? 4 Company Confidential. ©2010 Nokia

5. The (near) future

6. Statement of fact:Nokia has the world’s largest base of mobile platforms. 6 Company Confidential. ©2010 Nokia

7. The biggest myth in the Telecoms industry is that Nokia or Symbian lost significantly market share in favour of Apple or iPhone. And other competitors

8. Smartphone OS Shipments Q2 2010 Data: Canalys Source: http://www.allaboutsymbian.com/news/item/11899_Canalys_Q2_stats_show_Nokias_S.php

9. Nokia has shipped over 310 million smart phones Smartphone shares by Operating Systems 2Q2010 vs2Q2009(Source: Gartner)

10. Smartphone shares EU Top5 March 2010 (Source: Comscore) http://www.comscore.com/Press_Events/Press_Releases/2010/3/UK_Leads_European_Countries_in_Smartphone_Adoption_with_70_Growth_in_Past_12_Months

11. Nokia Ovi Store Opportunity Today you can distribute apps to approximately…. 175mNokia Symbian Devices 500mSeries 40 Devices

12. Ovi Store is open 24/7 in more that 190 countries Sales for games and apps are the highest on Sundays. Games and Apps experience the highest uplift at weekends. About 90% of the daily traffic to Ovi Store converts to downloads. 85% of the signed in visitors to Ovi Store are repeat visitors.

13. Ovi Store is localized for 90% of mobile consumers in their local language Publishers from more than 90 countries are distributing their content throughOvi Store Consumers can browse and purchase content from Ovi Store in more than 190 countries through credit card billing 103 operators in27 countries support integrated mobile billing In app advertising and billing introduced * Where Ovi Store supports at least one of the market’s primary languages -- 30 languages supported.

14. Ovi Store 4 Access reports. You get 70%, Nokia 30%.(Operator billing: 60/40) 3 Quality Assurance. 2 Create content items. Add meta data. Register atpublish.ovi.com(one-time fee of €1) 1

15. Nokia Devices and Platforms and app types Phones (Series 40) Smartphones (Symbian) Computers (Maemo / MeeGo) Develop Java apps Develop Native Apps (Qt) Develop Web Apps

16. Come and Join Nokia