Mais conteúdo relacionado Semelhante a Jure Sustersic Monetization through Ovi Services (20) Mais de NokiaAppForum (12) Jure Sustersic Monetization through Ovi Services1. © 2010 Nokia 1
Monetization through OVI
Services
Jure Sustersic
Developer Relations & Business development
Forum Nokia EMEA
2. Company © 2010 Nokia 2
Confidential
Elegantly Connected Services
g y
Service Level
Apps Level
Platform Level
3. © 2010 Nokia 3
Ovi is Open to Developers
p p
• Nokia is opening up Ovi Services platform to developers to build
relevant apps with integrated services
• Ovi Store is the primary OVI channel for 3rd parties
Ovi Services
Ovi APIs Ovi SDK
4. © 2010 Nokia 4
Nokia app distribution matrix
Ovi Store
Pre-Load
3rd Party Channels
Content Aggregators & O
C t tA t Operators
t
5. © 2010 Nokia 5
Why Nokia Created Ovi Store
y
• Combines the best features, existing audiences and
extensive partnerships in Nokia’s content services
into one unified service
• Builds on years of Nokia’s global and local distribution
experience,
experience content partnerships and millions of
existing registered developers in Nokia’s developer
community
• Nokia’s next generation content service is intuitive,
consumer-centric, and encourages discovery,
consumption and sharing of mobile content
5 © 2009 Nokia
6. © 2010 Nokia 6
What is Ovi Store?
• Powerful channel with content from a global
P f l h l ith t tf l b l
developer base
• Free and premium content
p
• Content available by category, device and market
• Wide coverage of content:
– Applications
– Widgets
– Video
– Personalization
– Games
– Audio
6 © 2009 Nokia
8. © 2010 Nokia 8
Wide range of devices supported
g pp
Supported Example
Platform Experience
devices
d i devices
d i
Web Runtime widget with
S60 5.0 and later Nokia 5800, N97
touch support
All S60 3.2
S60 / Web Runtime widget / Flash
Some S60 3.1
N96
Symbian
All S60 products with
Mobile web browser Various
XHTML-MP
XHTML MP browser
S40 6.2, 7.x, 8.1 and 9.1 Nokia 5220
Java client
with QVGA and HVGA Nokia 6300
Series 40
All Series 40 products with
S i d t ith
Mobile Web browser Various
XHTML-MP browser
MeeGo Mobile Web browser Maemo 5 and higher Nokia N900
Desktop* Web browser PC
* “Desktop experience is browse only and does not support side loading "
Desktop
8 © 2009 Nokia
9. © 2010 Nokia 9
Content Formats Supported
pp
Content format Possible content File extensions Availability
areas
Symbian application Applications - * .sis .sisx All publishers
(must be Symbian Signed to pass Games - *
QA)
Java application Applications - * .jar +.jad All publishers
(must be Java Verified to pass QA) Games - *
WRT widget Applications - * .wgz All publishers
Games - *
Flash application Applications - * .sis .sisx .nfl All publishers
Games - *
Ovi Application (future) Applications . All publishers
Audio Personalization - .mid .mp3 .mp4 .aac Premium publishers only
.amr
Video Personalization - .3gp .mp4 Premium publishers only
Theme Personalization - Theme .sis .nth Premium publishers only
Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only
Video center stream Videos .vcfg Premium publishers only
9 © 2009 Nokia
10. © 2010 Nokia 10
Opportunity for Content Publishers
pp y
• 70/30 revenue share*
h
• Payment via credit card and
premium SMS
• Worldwide distribution and visibility
• Self-service content publishing via
Publish.ovi.com
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges
10 © 2009 Nokia
11. © 2010 Nokia 11
Publish to Ovi (publish.ovi.com)
(p )
• S lf
Self-service t l allowing publishers t easily
i tool ll i bli h to il
distribute and monetize content on Ovi.
• Benefits of publishing on Ovi:
–EEasy access t a single channel
to i l h l
reaching millions of consumers
worldwide
– Monetize applications and content with
Nokia-provided billing
– Fast time to market via self-serve
publishing
– Real time sales and usage reports
• Liberal content validations and quality
assurance procedures make it easy for
publishers to get content to market.
12. © 2010 Nokia 12
Content Publishing Flow
g
Content partner Content
Add new Add QA Content
Registration promotion
Content items Metadata process published
& Validation and sales
Payment Reporting
12 © 2009 Nokia
13. © 2010 Nokia 13
Commercial Framework
Rewarding revenue share of 70%
• For credit card transactions developers receive 70% of the end user price less
price,
applicable taxes, for transactions through direct mobile carrier billing,
developers receive 70% of the end user price, less applicable taxes and fixed
billing charges
Taxes
€ 0.75
(€5.00)
(€5 00) 15% Billing Ch
Billi Charges
Consumer pr price
of gross €1.70
rice
40% Publisher Share
Consume er
of gross less €1.785
€1 785
taxes
70% Nokia/Other Share
after taxes €0.765
€0 765
C
and charges
30%
Approximately 92% to operator;
8% to billing partner after taxes,
billing charges
g g
13 © 2009 Nokia
15. © 2010 Nokia 15
Promotional Opportunities
pp
• Content publishers can gain increased
visibility from promotional opportunities
such as "Spotlight”, a sponsored
placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a
targeted audience actively looking for
mobile content.
content
• Other co-marketing opportunities available
g pp
• Nokia recommends
• Co-marketing campaigns
• D
Deep-linking
li ki
15 © 2009 Nokia
16. © 2010 Nokia 16
Ovi Publish Online Banner
Generator
Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to
easily design your own personalized "Available on Ovi“ banners
Link from
publish.ovi.com Choose language
17. © 2010 Nokia 17
Enter application details, choose a device
image and a banner “call to action”
Cut and past banner code to your blog or web site
Upload your
application logo
choose a color
Generate banners
18. © 2010 Nokia 18
Digital Marketing Support
g g
Ovi Publish Digital Marketing Details
• Provides support for seven languages
– English
– German
– Chinese
– Spanish
– Italian
– Russian
– Brazilian
• Brand id li
B d guidelines & support
t
• Tips and tricks
http://promotions.ovi.com/toolkit/
19. © 2010 Nokia 19
Reporting and payment
p g p y
• Content publishers of Ovi store can get real
time reports and statistics about their
application/merchandise sales on a
dashboard view inside
Ovi Publish
• Ovi Store’s reporting tool provides following
details for publishers
– Downloads (total, by item, by device, by
country)
– Estimated revenue ( total, by item, by
device, by country)
• Nokia manages p y
g payments back to p publishers
19 © 2009 Nokia
21. © 2010 Nokia 21
Ad-Funded models?
• InnerActive Ad-Optimisation platform for Developers
• We up oaded nine ga es us g the InnerActive S
e uploaded e games using e e c e SDK to O o Ovi
Store," reports Mathieu Castelli, CEO and founder of C4M,
publisher of a successful game series. "Once it was
implemented in our main engine, we started releasing paid
and ad-funded version of our apps with no extra effort,"
Castelli says
says.
22. © 2010 Nokia 22
Premium only?
y
• Office Suite from MobiSystems ($19.99)
Nikolay Kussovski, CTO of MobiSystems. "We have increased our sales in
the European market due t Ovi marketing efforts and opportunities. We have
th E k t d to O i k ti ff t d t iti W h
also entered new markets in Asia and South America and we have increased
brand awareness for the OfficeSuite through the different promotions and
banners on Ovi Store "
Store."
23. © 2010 Nokia 23
Freemium
• HandyWi lets consumers find and connect to millions of hotspots
around the world, and easily re-establish connections to private
portals without having to re-navigate cumbersome login forms.
re navigate
– Since it was made available in Ovi Store, HandyWi has been
downloaded over 475,000 times in 199 countries.
– "Si
"Since publishing on O i St
bli hi Ovi Store we h
have seen a 200% iincrease i th
in the
number of registered user on the website HandyWi.com. We have also
seen a more then 300% increase in the amount of advertising revenues.
Ovi Store b N ki h h l d us to b
O iS by Nokia has helped become the number one Wi Fi utility
h b Wi-Fi ili
for Nokia Symbian devices.“
– Upsell to HandyWi+ (
y ($2.99))
24. © 2010 Nokia 24
Freemium contd
• “Four weeks after we launched on the O S
“ f Ovi Store, we
became the number one download. Eighty-five
percent of the consumers who downloaded the app
became active users.“
• Shortly after launch Shazam doubled the amount of
countries they were in from 60 to over 120
120.
• Shazam comes in a free version and a premium
version. After 30 days the consumer can pay a one-
time f of $4 99 USD for continued premium service,
ti fee f $4.99 f ti d i i
or use the limited version for free.
25. © 2010 Nokia 25
Taking C a ge o Your Mobile Brand
a g Charge of ou ob e a d
• Print ads from Metro Sweden promote
Nokia N97 mini, Ovi Store, and Metro widget
• Ovi Store featured placement for Metro
widget
id t
• ‘The traffic implications of having Metro News
on Nokia devices are huge.’
• ‘The decision to launch a news widget on the
N97 was an easy “yes”.’
• ‘Within 8 weeks, we had a product delivering
Within weeks
rich content in 8 languages.’
26. © 2010 Nokia 26
Where next
• Opening up of the Ovi Stack to increase your application relevancy
O i f th O i St k t i li ti l
(Ovi APIs)
• Increased support for alternative business models
pp
• More focus on locally tailored content
• Aggressive local market rollouts
• Constantly evolving consumer experience and increasing market
awareness
27. © 2010 Nokia 27
Where do I start….
start
http://Publish.ovi.com
htt //P bli h i
Thank you!
Notas do Editor Our Software Story – it is about how we will fit together technologies – that allow for elegantly connected services At the platform level, you can see Nokia follows a portfolio approach. (doesn’t show Series 30). One of our strengths has, and still is, being able to offer devices across a complete spectrum of users, and price points – from Nokia 1202 at 24 Euro’s to newly announced N900. As we look at the Application Level, for those of you have invested years in mobile development, you would know developing for Symbian takes skill. It’s tough work – and certainly when its done right it is a beautiful thing. But .. It’s tough work. It’s important going forward that we enable a larger, much larger, developer audience. From professional ISV’s, Service and Content Providers, Web and IT Shops and even Casual Developers. A complex language like Symbian C++ is not appropriate. Java and Flash are good, and will continue to be available to developers thru the platforms. But another factor needs to be incorporated, which is cross platform. Not just across mobile but across desktop, mobile and in increasing cases embedded devices. (think automotive, think health care, think gaming, think…. ) What Nokia has done, is abstract from the platform level.. 1) offer web run time. We use standard internet technologies: html, css and javascript. Plus a little mix of platform services to create very cool applications. More on that later.. 2) thru it’s acquisition of Trolltech, offer Qt. This is a cross platform application framework.. What does that mean.. Not only is Qt write-once, deploy anywhere; but it is also native coding. So you get performance, you get multi-tasking, you get dynamic API’s. (more on that later.. ) Finally, we have talked plenty during Nokia world about Ovi and in particular Ovi Maps. The key developer message here, is that Ovi is open. 3 rd party developers can extend their applications into the Ovi ecosystem and provide value to our consumer and differentiation to their consumer (one in the same person). We will allow WRT to do this, we will allow Qt to do this. - Ovi is Nokia’s consumer Internet Services, aiming for 300 millions active users by 2011 - Nokia is giving access to developers industry leading contextual Ovi platform With the Ovi API’s and Ovi SDK beta, Nokia is making it easier for web publishers and developers to create relevant applications with integrated services and native-like user interfaces both for mobile and web. Primary distribution channel Worldwide coverage Your content Important thing: if and when you publish to Ovi Store: pls let me know – I might be able to find other opportunities for selected apps Summary - The online banner generator enabled Ovi Store publishers to upload their brand logo, choose an Ovi color pallet and produce a co-branded "Available on Ovi Store" co-branded banner. The publisher can then embed their banner code. Banner hosting is provided by Nokia Seven languages: