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MOCHAMAD ‘NOEY’ NOERWANA
CMO Zamrud Technology & Executive Director e-Broadcasting Institute

MOCHAMAD NOERWANA
“NOEY”
• Music Producer – Musica Studios
2002-Present
• Showbiz & Entertainment Dept. Head – TransEvent
2013-2016
• Manager – Putri Tanjung
2014-Present
• CMO – Zamrud Technology
2016-Present
• Executive Director – e-Broadcasting Institute
2016-Present
FOUNDER of :
JAVAJIVE, JADE entertainment, NusaWarna
Inc, Noeymusic, PT Putra Sang Awan
EXPERIENCE :

1. SVARA DEMO :
2. Introduction to
3. Proposal to Music Industry :
4. Music Usage & Royalty :
5. Closure & QA

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1. SVARA DEMO :
Google Play Store
Keyword : svara zamrud technology
There are more than 80 RADIO that already used this TECHNOLOGY

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CORE FEATURES
Personalized Content
“DISCOVER”
Curated
Trending
“HITS”
Multi Channel
Live Streaming
“RADIO”
Based on Machine Learning
Based on Big Data Analytics
Social Audio
“SOCIAL”
Favorite
“LIBRARY”
Jelajahi dan mainkan
konten musik & audio
terbaru, tebaik, dan
sedang trending yang
tersedia.
Melihat dan mendengarkan
konten musik & audio yang di
rekomendasikan untukmu yang
dipersonalisasikan berdasarkan
kebiasaan dan selera.
- Create & Share
Playlist & Audio
Content to timeline
- Follow, Like, &
Comment
- Get Update
- Become Hits
Maker
Mainkan live streaming dari
banyak stasiun radio dan lihat
profile, program, DJ, dan
informasi mengenai radio
tersebut.
Store your
favorite playlist,
audio & music
into personal
library

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Playing (Read) Music & Audio : Livestream, Playlist, Music & Audio Content
Radio Online Service

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2. Introduction to Zamrud Technology
& SVARA Initiative

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VISI
Menjadi Pemimpin Riset & Inovasi “Software untuk Perbaikan Daya Saing
Indonesia secara Sistemik” dengan memanfaatkan kemajuan Sains, Teknologi, &
Seni secara Holistik dan menerapkannya di Perusahaan, Pemerintahan, maupun
Lembaga/ Instansi lainnya melalui Kemitraan Strategis
Our Client
Jumlah Radio SVARA Network :
80 radio di seluruh Indonesia
(022) 2534305/6

Start from
Indonesia
INITIATIVE
Providing Breakthrough Innovation to Radio Industry
that STRENGHTENT Its Core Business (by Modernizing Onair)
& LEVERAGE Its New Business (by Monetizing Online)
Affirmative
Action
SUPPORT

The ONLY Audio technology
that combine : RCS (Radio
Automation), iHeartRadio
(Livestreaming Radios),
Spotify (Music Streaming),
SoundCloud (User Audio
Content), and the Power of
Instagram (Audio Social Media)
Back-End
Radio Technology
Front-End
Radio Technology
Breaktrough : Comprehensive, Integrated Back-End & Frond-End

SmartHome
Entertainment
Smartphone
Connected Car
2021
(75-90 Juta)
2021
(10-20 Juta)
2021
(20-40 Juta)
Indonesian Market
Near Future (2017-2018) :
NextGen AI Based
Voice Assistance

RADIO PARTNERSHIP

3. Music Partnership Proposal

• Layanan Music dengan mode Shuffle
• Terdapat batasan skip lagu (6 kali
skip/hari)
• Terdapat iklan non-komersial (misal:
untuk promo layanan membership)
dalam bentuk sisipan audio dan
banner di antara playlist

• Layanan Musik Unlimited & On-
Demand
• Tanpa iklan
• Tanpa batasan skip lagu
• Affordable Price (Rp 10.000 – Rp
20.000)
Diusulkan: Membership FREE 3 bulan Pertama
Ref :
1.Apple Music : 3 Month Free Trial
. Spotify : 1 Month Free Trial (Promo : Rp 14. 990 For First 3 Month Membership)

• Layanan Musik unlimited dengan iklan
• Bentuk iklan : sisipan audio dan banner di
antara playlist
• Iklan muncul setiap : 3 lagu atau 10 menit
• Durasi iklan : 1 menit untuk 3 iklan (setiap
iklan 20 detik)
• Harga iklan: Rp 20,- per play (setara dg per
Klik)
• Tanpa batasan skip lagu

A. MUSIC SERVICE MEMBERSHIP :
- Tanpa Advance Payment
- Berbasis Revenue Sharing
- Affordable Price Membership:
 Pelajar: Rp 10.000,- per bulan, dengan sharing:
o Music Industry (50%): Rp 5.000,-
o Radio : Marketing & Radio Content (20%): Rp
2.000,-
o Technology Provider (20%): Rp 2.000,-
o Influencer (10%): Rp 1.000,-
 Umum: Rp 20.000,- per bulan, dengan sharing:
o Music Industry (50%): Rp 10.000,-
o Radio: Marketing & Radio Content (20%): Rp
4.000,-
o Technology Provider (20%): Rp 4.000,-
o Influencer (10%): Rp 1.000,-
+ Payment Services
diluar proposal harga
(sesuai charge)

B. MUSIC SERVICE SPONSORED :
- Tanpa Advance Payment
- Berbasis Revenue Sharing
 Music Industry: 50%
 Radio (Marketing & Radio Content): 20%
 Technology Provider: 20%
 Influencer: 10%
+ Payment Services &
Marketing Iklan diluar
proposal harga

1 Texas
Digimusik
Rp 11.000 / 14 hari streaming atau download 1
lagu
2 Nada Kita Gratis (Pre-Launching)
3 SmartMusic Rp 16.500/30 hari khusus pelanggan Smartfren
4 LangitMusik Rp 22.000/30 hari
Rp 6.600/7 hari
Khusus pelanggan Telkomsel
5 MusicMax Rp 20.000 / 2GB
Source: http://rainnews.com/report-examines-digital-growth-for-music-in-southeast-asia/
SURVEY HARGA INDONESIA SURVEY Pendengar RADIO
SURVEY HARGA ASEAN
Survey Harga Rata2 Music Streaming
di ASEAN : $1,31 per month
1. Bersedia membayar < Rp 10rb: 49%
2. Bersedia membayar Rp 10 – 15rb: 38%
3. Bersedia membayar Rp 15 – 25rb: 7%
4. Bersedia membayar > Rp 25rb: 6%
Total Respondence: 3457

Rp2T
Business
Rp750M
Business
2017
2021
2021
Growth
Strategy
500K
50K
160
800
7,5M
1,5 M
400
2000
20M
6 M
1000
5000
1.MONETIZE Airtime & SVARA Network
Expansion
2. Provide Legal & AFFORDABLE Music
3.Radio & Public Figure Become
INFLUENCER
4. Sponsored GAMIFICATION
5.School & Community ENGAGEMENT
6.Education, Education, Education
INITIAL
STATE
5YEAR
GOAL
Anorganic Approach
listeners member
broadcaster influencer
LEGEND
Organic Approach

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Radio Partnership &
Provide Content
(Audio & Music)
Promote On-air, Online,
and Off-air by Radio &
Influencer
Download Apps &
Registration
Sponsored
Gamification
Customer
Retention

Value Promosi Radio (2017):
- Jumlah Jaringan SVARA Radio Saat Ini: 80 radio
- Harga rata-rata per spot : Rp 180.000,-
- Jumlah penayangan iklan per hari: 5 – 10 spot
di Prime Time
- Nilai Promosi per tahun : Rp 25M – Rp
50M
Value Promosi Radio (2021 – Skenario
Organik):
- Jumlah Jaringan SVARA Radio Saat Ini: 400 radio
- Harga rata-rata per spot : Rp 160.000,-
- Jumlah penayangan iklan per hari: 5 – 10 spot di
Prime Time
- Nilai Promosi per tahun : Rp 100M – Rp
200M
Value Promosi Radio (2021 – Skenario
Anorganik):
- Jumlah Jaringan SVARA Radio Saat Ini: 1.200
radio
- Harga rata-rata per spot : Rp 140.000,-
- Jumlah penayangan iklan per hari: 5 – 10 spot
di Prime Time
- Nilai Promosi per tahun : Rp 300M – Rp
600M

2017 = 500 ribu user 2021 = 7,5 juta user 2021 = 20 juta user
Asumsi :
3 TB Per bulan 50 TB Per bulan 130 TB Per bulan
Batch : 100 GB Per Hari
Realtime : 8 TB Per Hari
Batch : 1,5 TB Per Hari
Realtime 120 TB Per Hari
Batch : 4,5 TB Per Hari
Realtime : 600 TB Per
Hari
Music, Podcast,
Radio Streaming,
Hits, Ads, Text,
Photo, dll.
Rp 14 M Rp 750 M Rp 2 T
BLOCKCHAIN BLOCKCHAIN BLOCKCHAIN
Volume
Velocity
Variety
Value
Veracity
Volume
Velocity
Variety
Value
Veracity
Volume
Velocity
Variety
Value
Veracity
Music, Podcast,
Radio Streaming,
Hits, Ads, Text,
Photo, dll.
Music, Podcast,
Radio Streaming,
Hits, Ads, Text,
Photo, dll.
Asumsi perhitungan data
terhadap jumlah user :
a. Playing 50 %
b. Creating 5 %
c. Sharing 20%
d. Posting 15 %
e. Comment 10 %
f. Upload Foto 10%
g. Upload Musik 5 %
h. Streaming 20 %
3. Satu Lagu = 2 MB, 4 Menit2. Satu Playlist = 10 Lagu;1. Penggunaan Lagu 2-4 Playlist Per Hari;

2424
Next Gen AI
+ NLP + Speech
Processing
REQUIREMENT PER 500K-1M USER :
3 Node (2 Proc per Node,
16-32 core & 32-64 GB RAM per Proc)

2017 2021 -
Organik
2021 -
Anorganik
Data Center (Server*CoLo): BigData,
Machine Learning
Rp 1 - 1,5M Rp 7,5 - 15M Rp 25 - 50M
System Software (see Radio 2.0
Architecture) per tahun
Rp 0,2M Rp 2,5M Rp 6M
Software SVARA (RISE & CYCLONE) per
tahun
Rp 7M Rp 36M Rp 54M
Rp 7-
10 M
Rp 40-
60 M
Rp 75-
100 M
REQUIREMENT PER 500K-1M USER : 3 Node, 2 Proc per node,
16-32 core & 32-64 GB RAM per Proc

4. Music Usage & Royalty

Blockchain
Technology
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Distributed
Digital Ledger
Community
Validity
New Block
Added
Reference to
previous blocks
Permanent
timestamp
-Trusted Protocol-
Internet of Information  Internet of Value

1.Menyepakati aturan main atau “Smart
Contract” yang mengatur pembagian Royalty
berbasis Usage
1.Mencatat Usage (setiap transaksi Music)
dalam bentuk Blockchain”.
Terdapat admin “Miners” yang bertugas
untuk memvalidasi setiap transaksi yang
terjadi.
“Distribusi” royalty sesuai dengan smart
contract yang tervalidasi oleh miners
Problem
Solution
(Blockchain Technology)
Tingkat kebenaran
USAGE (pemakaian)
Copyright
Kurangnya transparansi
SHARING (distribusi)
Royalty
For Near FUTURE
Implementation

Play Count
per SONG

Play Count
per ARTIST

Play Count per
ALBUM/SINGLE – Trend

Play Count per ALBUM –
Details per Song

Play Count per
RADIO CONTENT

Report Sharing
REVENUE

5. QA & Discussion

1. Proyeksi Pendapatan (Iklan dan Membership/Subscriber) Part 3
2. Reporting (Penggunaan Lagu)  Part 4
3. Cara Promosi (Marketing)  Part 3
4. Payment Gateway DOKU
5. Proteksi Lagu  UID/PWD & Encription, Blockchain
6. Model Bisnis (Revenue Sharing)  See Proposal to Music Industry

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