Innovation As A Mindset - Northern Nevada Business Summit Presentation
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Innovation As A Mindset - Northern Nevada Business Summit Presentation
- 1. Confidential. Intellectual property of Noble Studios. Innovation as a Mindset Northern Nevada Business Summit · November 5, 2015
- 3. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Autodesk Desk Google Partner 3 Noble Studios: An Innovative Agency
- 4. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Chad Hallert Winner of The Direct Marketing News' 40 Under 40 and an expert in Digital Marketing, Analytics and Optimization, Chad Hallert brings more than 15 years of digital marketing leadership experience to his role as Strategy Director at Noble Studios. Chad was also an honoree at last night’s Reno-Tahoe 20 under 40 Awards hosted by the Young Professionals Network and RGJ. Some of Noble’s Top Innovators 4 Sharon Sperry With 20 years of experience in world-class organizations, Sharon Sperry is a master at building culture and high performance teams. Her focus is "elevating the nature of work." As the talent and organization director for Noble Studios, Sharon plays a vital role in the agency’s growth strategy and culture.
- 5. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Illustrate Innovation Mindset in leadership, culture and technology • Explore how mobile technology innovation has reshaped our world • Provide inspiration for championing an Innovation Mindset Objectives 5
- 6. Confidential. Intellectual property of Noble Studios. Innovation Mindset in Leadership, Culture and Technology
- 7. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The act or process of introducing new ideas, devices, or methods In·no·va·tion 7
- 8. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • A push to improve efficiency and effectiveness of organizations • Growing consumer expectations • Wanting to differentiate from the competition • The amount of innovation your competitors are doing • It’s human nature Why Do We Innovate? 8
- 10. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Innovators – How do they think? 10 George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.”
- 11. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Innovators – How do they think? 11 Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.”
- 12. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Innovators – How do they think? 12 Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.”
- 13. Confidential. Intellectual property of Noble Studios. “Innovation distinguishes between a leader and a follower.” – Steve Jobs 13
- 14. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose Characteristics of an Innovative Mindset 14
- 15. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo Characteristics of an Innovative Mindset 15
- 16. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better Characteristics of an Innovative Mindset 16
- 17. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought Characteristics of an Innovative Mindset 17
- 18. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) Characteristics of an Innovative Mindset 18
- 19. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose Characteristics of an Innovative Mindset 19
- 20. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things Characteristics of an Innovative Mindset 20
- 21. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things • Iterates rapidly Characteristics of an Innovative Mindset 21
- 22. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things • Iterates rapidly • Utilizes structure to foster innovation (vs. constrain movement) Characteristics of an Innovative Mindset 22
- 23. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things • Iterates rapidly • Utilizes structure to foster innovation (vs. constrain movement) • Learns continuously Characteristics of an Innovative Mindset 23
- 24. Confidential. Intellectual property of Noble Studios. “A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.” – Gary Hamel
- 25. Confidential. Intellectual property of Noble Studios. • Imagine the Future • Brainstorm Possibilities • Discover Realities • Clarify Expectations • Plan for Iteration Think • Design for inspiration • Develop for quality • Prototype rapidly • Build iteratively Make • Utilization of marketing technology • Marketing as art and science • Continuous optimization Measure Noble’s Innovative Approach
- 26. Confidential. Intellectual property of Noble Studios. How Mobile Technology Innovation Has Reshaped Our World 26
- 27. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What was the first thing you did this morning, after waking up? A) Brushed my Teeth B) Exercised C) Ate Breakfast D) Checked my Phone Let’s Start with a Question 27
- 28. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Who Would Have Guessed It? 28
- 29. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What Would You Give Up For Your Smartphone? 29 20% 21% 22% 33% 54% 55% 63% 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% Computer Shoes Toothbrush Sex Exercise Caffeine Chocolate Alcohol
- 30. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 A History of Innovation 30
- 32. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 We All Saw It Coming 32
- 33. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What About Behaviors & Expectations? 33
- 34. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The average person checks their smartphone 150x per day We Are Always Connected 34
- 35. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 But, with only 177 minutes of time spent on our phones, the average session is just 1 minute and 10 seconds We Are In a Hurry 35
- 36. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 And We Are Expecting More 36 Exploration One Size Fits All Patience Intent Driven Context & Relevance Immediacy
- 39. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 An Even Better Definition 39 Google’s micro-moments
- 40. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The Moments That Matter 40 I want to know I want to go I want to do I want to buy
- 41. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Know Moments 41 Someone is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, not the hard sell Curiosity can be triggered by anything and satisfied at any time. Of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial
- 42. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Go Moments 42 People are looking for a local business or are considering buying a product at a local store. Being there means getting your physical business in their consideration set in that moment Our digital lives connect us to our physical world. “Near me” searches have grown 2x in the past year
- 43. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Do Moments 43 These may come before or after the purchase. Either way, these are “how to” moments when people want to help with getting things done or trying something new. Being there with the right content is key. We seek instruction for just about everything Searches related to “how to” on YouTube are growing 70% year- over-year
- 44. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Buy Moments 44 These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to seal the deal. Mobile assists in purchases across channels Of smartphone users consult with their phone while in a store
- 45. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 A Real Life Example 45 • Flight cancellations leaving 90,000 passengers stranded daily • “I-needa-hotel-ASAP” moment • Tracked flight delays in real time and triggered targeted search ads: “Stranded at the airport? Come stay with us!” 60% increase in bookings from search campaigns
- 46. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What Can You Do? 46 Be There Be Useful Be Quick
- 47. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Create a Google My Business listing • Take ownership of 3rd party review sites • Identify key customer moments • Consider advertising Be There 47 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online
- 48. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Understand user intent • Have empathy • Utility over sexiness • Play the long game Be Useful 48 69% of smartphone users are more likely to buy from companies whose sites help them easily find answers to their questions.
- 49. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Anticipate your customers’ needs • Eliminate steps to completion • Make your site fast • And then make it even faster Be Quick 49 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site.
- 50. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The Payoff 50 Being there and being useful in micro-moments won’t only improve your customers’ lives; it’ll improve your bottom line.
- 51. Confidential. Intellectual property of Noble Studios. Championing an Innovation Mindset 51
- 52. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 “If you can dream it, you can do it.” – Walt Disney Dream it. Do it. 52
- 53. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 How are you going to have an innovation mindset in 2016? How are you going to innovate your marketing in 2016? Brainstorm. Then jot down… 53
- 54. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • It all starts with Innovation Mindset in leadership, culture • Mobile technology has changed the world around us, creating a greater need for innovation • All of us can be champions of an Innovation Mindset In Summary 54
- 55. Confidential. Intellectual property of Noble Studios. Thank you. Visit noblestudios.com/innovation for a copy of our Innovation as a Mindset presentation.
Notas do Editor
- Kimberly – blue jeans pic and story
- Why Noble is the innovation agency/inspiration Autodesk of the work we have done with the innovative clients Digital is innovative space is forcing us to be innovative Want to talk about credibility of innovation for Noble Kimberly to pitch us Why hr and digital marketing together – culture of innovation makes Noble unique and allows for truly innovative work
- Kimberly – bio and intro
- DC to add notes re: Jill’s innovation talking points for reference (those might go better on slide 7? Re: innovation doesn’t have to be some big, lofty thing)
- Talking points: It’s as simple as this. As Kimberly said. It doesn’t have to mean major game-changing events. It’s an everyday process, and it starts with a mindset.
- Sources: http://toolkit.smallbiz.nsw.gov.au/part/14/69/291 We’ve defined innovation but there are lots of reasons why we innovate. From a business standpoint, we respond to drivers like a need for efficiency which in turn drives profitability. We want to respond to consumer needs and anticipate set ourselves apart from the competition. We innovated a way to harness and utilize fire.
- Innovation (Should we use Autodesk’s branding here?) Autodesk innovation is inspriign to us How does Autodesk look at these three Mindset + tooks + skill Focus on the mindset as a catalyst for innovation. Each without the other doesn’t accomplish innovation.
- Purpose: Illustrate commonalities in the innovative mindset of some well-known figures who changed the world. Talking points: A few more recent innovators you may recognize. George Lucas imagines a better reality. Not just better – “immaculate”. That allows him to see possibilities nobody else sees. The way he used technology advanced the art and science of movie-making and inspired 3 generations and counting. Some might say he moved us light years ahead. Jeff Bezos takes real-world constraints and changes how we treat them. Frugality is a driver for many if not most consumers. So why not create a marketplace and a distribution method that addresses this head on? Sergey Brin co-created a culture of innovation. Google fiercely protects against too much bureaucracy or impeding structure, which results in faster ideation, iteration and execution. It’s not for the faint of heart to operate that way, and it’s a big departure from the industrial age and its assembly lines, but it fosters innovation. To learn more about how that actually works, read “Work Rules” by Lazlo Bock – Google’s head of HR. Transition: So, how do we take an innovative mindset and translate it to innovative solutions? -- More quotes if needed: Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.” “Complaining isn’t a strategy”. “Lean into the future”. Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.” George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.” Brene Brown – “There is no innovation without failure. Period.”
- Purpose: Illustrate commonalities in the innovative mindset of some well-known figures who changed the world. Talking points: A few more recent innovators you may recognize. George Lucas imagines a better reality. Not just better – “immaculate”. That allows him to see possibilities nobody else sees. The way he used technology advanced the art and science of movie-making and inspired 3 generations and counting. Some might say he moved us light years ahead. Jeff Bezos takes real-world constraints and changes how we treat them. Frugality is a driver for many if not most consumers. So why not create a marketplace and a distribution method that addresses this head on? Sergey Brin co-created a culture of innovation. Google fiercely protects against too much bureaucracy or impeding structure, which results in faster ideation, iteration and execution. It’s not for the faint of heart to operate that way, and it’s a big departure from the industrial age and its assembly lines, but it fosters innovation. To learn more about how that actually works, read “Work Rules” by Lazlo Bock – Google’s head of HR. Transition: So, how do we take an innovative mindset and translate it to innovative solutions? -- More quotes if needed: Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.” “Complaining isn’t a strategy”. “Lean into the future”. Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.” George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.” Brene Brown – “There is no innovation without failure. Period.”
- Purpose: Illustrate commonalities in the innovative mindset of some well-known figures who changed the world. Talking points: A few more recent innovators you may recognize. George Lucas imagines a better reality. Not just better – “immaculate”. That allows him to see possibilities nobody else sees. The way he used technology advanced the art and science of movie-making and inspired 3 generations and counting. Some might say he moved us light years ahead. Jeff Bezos takes real-world constraints and changes how we treat them. Frugality is a driver for many if not most consumers. So why not create a marketplace and a distribution method that addresses this head on? Sergey Brin co-created a culture of innovation. Google fiercely protects against too much bureaucracy or impeding structure, which results in faster ideation, iteration and execution. It’s not for the faint of heart to operate that way, and it’s a big departure from the industrial age and its assembly lines, but it fosters innovation. Sources slide: To learn more about how that actually works, read “Work Rules” by Lazlo Bock – Google’s head of HR. -- More quotes if needed: Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.” “Complaining isn’t a strategy”. “Lean into the future”. Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.” George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.” Brene Brown – “There is no innovation without failure. Period.”
- Purpose: Tie innovation to leadership and transition to specific, familiar examples Talking points: Steve Jobs may not have been popular with everyone., but people followed him. In fact most of the tech world followed him in one way or another. He believed that innovation was what made a company or an individual a leader. Transition: Let’s take a look at the some common characteristics of an innovative mindset.
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- (Are we still making this a ‘build’ slide or otherwise adding interest?) Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative. Talking points: Innovative cultures share some things in common How many of these are characteristic in your team or organization? Which would you like to see or do more of?
- Slide purpose: Persuade that org culture is relevant to innovation. Talking points: Innovation doesn’t occur in a vacuum. External drivers are important of course. But there’s more. Gary Hamel is a recognized management expert, and believes that innovation is stimulated in part by a Noble Purpose. Of course I agree, because I work for Noble Studios and our name is no accident Transition: Here’s a look at how innovation mindset shows up at Noble Studios
- Purpose: Inform as to how innovation mindset works at Noble, and inspire ideas or takeway actions for the audience. Talking points: Noble Studios provides digital solutions. Whether it be websites or digital marketing services, it’s ultimately about inspiring creativity through best in class experiences on the web (insert mission statement slide if available and current). That requires THINKING about the future of the web, the user personae and expectations, what the client needs, and more. And as we MAKE the product or service happen, we take an innovative approach to what we make and how we make it. It’s finely crafted with rapid iteration and learning. And we MEASURE to inform what we make, allow continuous learning and informed iterations, and to demonstrate the value of the engagement and creativity we’ve inspired.
- Reference Sharon’s presentation and how creating a mindset and culture of innovation is the first step in doing truly innovative and amazing work. But, it can’t be the end result in an of itself. There needs to be a payoff in terms of business performance and outcome. In this presentation, I’m going to explore how mobile technology innovation has reshaped our world and how innovative thinking can allow your company to excel.
- Poll the audience with a raise of hands.
- I have to admit this is true of me. I woke up, grabbed my phone and a glass of water and started checking email and news sites. Why did I do this? There are several psychological theories around this. They all revolve around the ideas of addiction, dependency and the fear of missing out.
- Just how dependent are people on their mobile phone? A recent survey was conducted where they asked smartphone owners what they were willing to give up for a month in order to keep their phones. Really?! Sex, Toothbrush and Shoes?!
- Let’s talk about consumer technology… If you look at the past century, its’ been one change after another very rapidly. When each of these technologies shifted, we saw some level of change in consumer behavior.
- But, we haven’t seen anything as transformative as the recent innovation in mobile technology.
- For many years, we all heard that “next year will be the year of mobile.” In 2014, W saw mobile
- Sources: http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/ http://www.adweek.com/socialtimes/smartphones/480485 http://marketingland.com/12-mobile-marketing-stats-need-know-129494 Creative: Make this slide more visually appealing Put a tweet bird around the image to show it is a “tweetable moment”
- Creative: Make this slide more visually appealing Put a tweet bird around the image to show it is a “tweetable moment”
- Access to all this info has reshaped our expectations as consumers. How do we know this? (next slide) Creative: Make this slide more visually appealing Put a tweet bird around the image to show it is a “tweetable moment”
- The data shows us that mobile traffic is up 20% While the time people are spending is down. And the conversation rate is up. We’re seeing more productive, effective transactions happening more rapidly and frequently.
- Google has named these transactions as “micro-moments” Consumers are reflexively grabbing for their mobile phones to answer questions and purchase things, but with intent and purpose. Grocery store example.
- https://youtu.be/mNltt5_LbG8
- Google’s defined these moments this way. Let’s talk about these in a little detail so you can think about how to maybe put them to use.
- Creative: Make this slide more visually appealing, correspond this want moment with the color blue like in slide 28 Put a tweet bird around the image to show it is a “tweetable moment”
- Creative: Make this slide more visually appealing, correspond this want moment with the color red like in slide 28 Put a tweet bird around the image to show it is a “tweetable moment”
- Creative: Make this slide more visually appealing, correspond this want moment with the color yellow like in slide 28 Put a tweet bird around the image to show it is a “tweetable moment”
- Creative: Make this slide more visually appealing, correspond this want moment with the color green like in slide 28 Put a tweet bird around the image to show it is a “tweetable moment”
- So now you know your customers are operating differently. So what are innovative companies doing with that knowledge? Creative Notes: Make this slide visually appealing
- Creative: Make this slide more visually appealing, put a tweetie bird around the stat to know it is a tweetable moment
- Creative: Make this slide more visually appealing, put a tweetie bird around the stat to know it is a tweetable moment
- Creative: Make this slide more visually appealing, put a tweetie bird around the stat to know it is a tweetable moment
- If this image is too pixelly, please update! Transition: To have innovation become a reality, it comes back to championing the mindset.
- You have to build the innovation mindset into the way you work.
- Slide purpose: Give the audience a takeaway – a ‘how to’. Persuade as to the importance of many diverse ideas as a starting point for innovation. Talking points: One of the most memorable champions of an innovation mindset was Walt Disney He used a “Dreamer; Realist; Spoiler” approach to take dreams to reality. Today, numerous innovation ‘laboratories’ have their own approaches to this same idea of generating ideas (without constraints) and then prioritizing and translating into action. The science of innovation is real. The idea is simple: But many of us expect good ideas to surface organically. They usually don’t. The best ideas can easily go unsaid, ignored, or actively buried. (move to wrap-up slide once built) Try it out: 2-minute mini brainstorm w/partner:
- Take 1 minute to brainstorm ideas, then write down your ideas. Based on what you’ve heard today, what can you do to increase the innovation mindset for yourself and your organization?