4. Quickly build relationships with large groups of supporters Organize and energize supporters to donate, attend events and spread messages at key times Link communications effectively as part of a cohesive plan
12. Make it easy and instant to opt-in to the movement via mobile Reach people anytime, anywhere to drive action Retain support and loyalty with helpful tools
20. Results of iPhone activity Source: Raven Zachary Hundreds of thousands of users of Obama ‘08 app Tens of thousands of phone calls generated from app Top 10 app position on App Store within 48 hours of launch 100+ news / PR stories generated