A little bit about me.

1. Three things I want in LIFE:
1) Experience thingsfully.
2) Do things I find joy in.
3) Keepingpursuing my purpose.
Three skills I want to learn this YEAR:
1) Python for data programming.
2) Coding with‘R’.
3) ProducingwithReason,FL&Cubase
Three things I am BAD AT:
1) BADbeingabad friend,Ican’tbe one.
2) Perfectionist; I cannot accept
below-average work.
3) I needto learnto communicate better.
Three things I BELIEVE in:
1) Treatothersthe wayyouwant
tobe treated.
2) Always push to be the best you.
3) Your value is seen by those least
expected.
The picture above: Me at grade one; primary in Polokwane;
Limpopo.
Favorite Brand: APPLE; Favorite Music: Hip Hop
Favorite Business Icon: Steve Jobs; Favorite Artist: Nasir Jones
Favorite Icon: My Dad; Robert Mongwe
ALittleMoreAboutMe| NkatekoMongwe
Threethingsmanydon’tknowABOUTME: Three things I am PROUD of:
1) Middle name is John.
2) Nkatekomeansblessings.
3) Iamthelastbornoffoursons.
1) Digital Fanta, the Afropolitan feature.
2) My SABC LIVE TV interview.
3) My passion for data; growth in data
career.
Three things I want to achieve this YEAR:
1) Exercise; gym; run often
2) Study management& leadership.
3) Represent myfamily
Three things I am GOOD AT:
1) Critical thinking in detail.
2) Analysis of large data sets.
3) Explain complex subject matters.

2. Vision Statement
InspiredtobeaDataScientistwithinthemarketing;media; advertising;digital;
research environment.
Currently,Iamaresourcethatinnovates,pioneers&implementstheimportance
of making informed decisions for marketing to media strategy, planning, research,
and campaignreporting.
As a thought leader; I am committed to…
1. Drivingandleadingthe dataagendaacross thecompany &industry.
2. Utilizeinnovativeinitiativestoexciteinspireandmotivatedatamaturity
within the agency environment. visualization and layout.
3. Use data modeling techniques to automate analysis, which will take more
time forinsights.
“Anyonecanreportondatabutonlythespecializedexpertisecanpickup
insights from analysis ”
My beliefs on data are…
1. Data should provide insights that answer why things happen or certain
thingshappen.IdobelievethatDataanalysisprovidesthepatternandthe
insights suggest theWhy?
2. Askthecorrectquestionstomeasurethecorrectanswers.AquoteIstated
meaningyoucan’tprovideinsightsfromdata pointsthatwerenotcollected.
3. Dataisthecentralrootingbaseandoverallviewformarketresearchand
insights.
1.
Ad &
Martech
inspired
Six
Vision+Strategy
Pillars
Data *Analytics* Insights
4.
Ensure
functional
reliability
acrossthe
agency.
TheVision…

3. Three data, insights & analytics trends for 2021.
1# Hyper Personalization going mainstream
Accordingtoresearch,consumersrespondbettertoadvertisingwhenthe
contentisspeakingtothemdirectly.Asfirst-partydatagains,momentum,
and consumerhabits&behaviorschangetoremainrelevantmarketers
needto personalize marketing massaging content.
2# Faster agile insights
Traditional primary research collection to delaying the decision-making process
duetotime.This iswhere theAI&MLindataanalytics becomes powerful
throughprovidinginsightsinreal-time.Inafast-pacedbusinessenvironment,
this is a competitive advantage.
3# Increased demand for value
Thechallengeofdataandanalyticsistoprovidesustainablevaluetothe
business.The demand will continue to increase as more as more firms see the
needandvalueofdata.Howtodesignthedataoutputtogeneraterevenue?
Althoughmanyfirmsarerealizingthevalueofdataanalytics,theysaythat
providing value is one of their top three biggest challenges.
Adapttechtoolsthatautomatethedataprocesstogivemoretimefor
unearthing insights that matter.
Essentials tolayout
1. Measure the right variables.
2. Automate operationalprocesses.
3. Strategize insights to provide value.
AccordingtoGather,marketingteamsareoverwhelmedbythevolumeof
data they have to analyze.
How will Data look like in 2021 Data Philosophy
“Withoutdata,youuseyourgut
and
instinct,withdatawemake
educatedinformeddecisions”

4. 1. Digital is where consumers are. 66% of the SouthAfrican population access the internet weekly. Of the total internet population,almost
40%arefrequentsocialmediausers.Incomparisontoothermediatypes,theonlineuniversespendsmoretimeonthenetdaily.The
averagetimespentusingtheinternetisaround09H22M.Bybeingwithinthedigitalenvironmentbrandsgettobewhereconsumersare.
(Source: GlobalWebIndex 2019; Establishment Survey 2020; We Are Social 2020)
2. Digitalempowerscreativecopycontent.Through digitalmarketing,thebrandcan test which advertisingcopy or messagingdoes their
customer prefer or are interested in. By deploying online sentiment trackers and analyzing metrics such as clicks and engagement rates,
canillustratewhichtypeofcontentiswellreceived.GoogleMarketingPlatformhasatoolnamedOptimizewhichservesaudiences
ads that are optimized according to preferred content.
3. Digitalenablespersonalization–peer-to-peermarketing.Digitalallowsbrandstouseadtechtoolstopersonalizecommunicationof
first-party customers. Consumers are most likely to engage with messaging when the content is personalized. In addition to
personalization, digitalenablesbrandstocollecttheircustomer’spersonalinformationthroughcompetitionsthatrequirepersonal
informationfrom participants.
RationaleforDigital
Reasons & benefits for utilizing Digital as part of a communication strategy.

5. What Insights and Recommendations
should answer
1. Which channel drives the best performance and why?
2. Which site drives thebest performance?
3. Which channel is least performing andWhy?
4. Which audience segment performed best?
5. Ist
h
ecampaignobjectiveachievedandifnotbyhow
far? (calculate metric surplus or shortfall)
6. Monitor performance, track data to objectives, conduct
analysis LIVE in real-time as the campaign is running.
7. Implementation standards set and tagging deployed? is
thecampaigndeliveringasplanned,anyconcerns?
8. Recommendations continuous
Campaign Intelligence Reporting

6. Of all the tools I have used: Excel is my base; I created my first interactive dashboard using MS Excel tricks and formulas;
Tools:
• Brandwatch(formerlyCrimsonHexagon)
• GoogleAnalytics;AdobeAnalytics
• Adobe Audience Manager
• GoogleTagManager;Tealium
• GoogleBigQuery;PowerBI;Tableau,
• Datorama;DataStudio;AppsFlyer;FireBase
• SurveyMonkey;Typeform;MailChimp;
• GWI;TGI;ES;AMPS;TAMS;RAMS;PAMS
• BrandAtlas;BrandMapp;FutureFacts
• Choices;Telmar;Transmit
• WARC; eMarketer;
Deliverables:
a) Broad insight into the characteristics of prospect and customer
audiences.
b) Planning, strategy, and audience segmentation, Segmentation
(for targeted marketing efforts and media planning).
c) Targeting and execution of various advertising, marketing and
media efforts.
d) Predictive modeling, measurement, media mix/campaign
spending attribution.
e) Consumer insights and market intelligence.
I believe the future of data is a HIGH tech super-advanced artificial intelligence & machine
learning.
Working with streams & streams of data. Tandus processes should be eliminated by the tech.
Knowledge & Expertise

7. 1. Data Leadership:
I have accumulated refined skills in
understanding & presenting data. From
methodologytoanalyticaldatapoint
tagging. All-round expertise in the
construct ofdata.
What I will do
1. Lead Digital Data role
2. Presentinsights to execs, monthly.
3. Drive value to stakeholders.
4. Assist overall Marketing and Digital
Marketingstrategydevelopment.
5. Represent in industry boards such as
IAB,PRC,etc.toupliftthedigital
standards within thecompany.
2. Data Analysis:
I have a strong ability to read data
patternstouncoverpertinentinsights.
Learnedovertheyearstolookbeyondthe
numbers to find reasons for what the
numbers indicate.
What I will do
1. Conduct deep-dive analysis into
large data sets.
2. Icanbuilddatamodelsforpredictive
analytics.
3. I use smart data analysis that provides
an interpretation of an insight.
4. Cross-examine data points to
forecast trends and screen anomalies.
5. Discover patterns within regressive data
3. Data Maturity:
I can implement marketing &
advertisingtechnologysolutions.Data
engineering principles of pulling datafrom
differentsourcestoa single view.
What I will do
1. Build dashboards populating data for
single viewanalysis.
2. Securitize any technical issues
concerning datastreaming.
3. Design automated reporting systems for
quick helicopteranalysis.
4. Build audience segmentation
fundamentalsto be used across accounts
or clients.
5. Lead, implement data technology.
SmartDataequalsSmarterbusinessdecisions

8. Overall Campaign Performance | Business Unit
Performance byChannel
Overview Channel Performance
Channe
l
Site Spend Impressions Clicks CTR
%
CPM Engagements Eng. Rate
%
CPE Conv (Com) CPA
(Com)
Totals
Overall Campaign Performance | Business Unit
Performance by Campaign
Overview Campaign Performance
Campaign Spend Impressions Clicks CTR
%
CPM Engagements Eng. Rate % CPE Conv (Com) CPA (Com)
Totals
Examples of Digital Campaign Reporting
-Analyzecampaigndatatoprovideinsightsonperformance.
Campaign objective, delivery issues, creative optimization, targeting audiences,and consumer insights or habits are what I
need
to understand to provide relevant insights.

9. Icon Definition Use
Google
DoubleClick
An advertising display tool that supports ad-serving and ad management. This is where digital marketing campaigns will be managed. It can run programmatic display campaigns
at scale through a CPM media buying model.
Google AdWords
Is used to manage paid search campaigns. It is a Google product that can interact with Google Analytics allowing search campaign reporting to match with web traffic analytics.
Remarketing web visitors by the keywords when they search online. Showing customer intent and interest as the first point on the customer purchase journey.
Google Tag
Manager
Every action on a website should be tracked and tagged. Tag Manager is a Google product that also allows interaction with Google Analytics enabling analytics tracking on
every action customers make on a website.
Creative Cloud
(DAM)
Being able to create a set number of creative artworks through agility. Personalization will be enabled and creative lead time will be minimized. Creative artwork output in real
time.
WordPress (CMS)
Publishing content online and managing owned media through a content management capability. Combing SEO +paid search and content publishing through owned media
creates an omnichannel experience for customers. Keywords on content web pages merged with SEO & PPCcopy.
Dataroma (MA)
Tracking campaign performance and ensuring digital marketing campaigns are performing at required and planned schedules. A dashboard that combines all digital campaign
reporting in one view supporting a central view of digital campaign performance.
Data Studio (MA)
Marketing analytics providing intelligence on web + campaign performance. A Google product that supports the interaction with other tools within G-Suite. Using analytics to build
marketing campaigns and recommending quantified feedback.
Google Analytics
(Web)
Tracking web traffic and user behavior. Through analytics provides first-party customer data that drives a better understanding of customer behavior.
AppsFlyer (App) Allowing tracking of mobile apps and supporting analytics on campaigns that have mobile attribution. Using SDK's to track app customer user behavior.
Trello Automating the admin and manual functions within the scope implementation campaigns. Briefing automation and notification reminders.
DoubleVerify Meeting the standards of viewable display ads and ensuring their delivery in safe online environments.
MailChimp
(Mailers)
Delivering emails and designing the content scope to fit the preferences of customers.
Hootsuite (Social)
Social media campaign management and social listening. Enabling the right conversation at the right time when consumers are talking about the pressing topics.
HubSpot (eCRM) A CRM platform where customer data is stored and used for marketing and tailoring messages to speak to customers personally.
Facebook Ads
Manager
Allows marketers to custom build audiences and serve Facebook & Instagram adverts to them. Facebook A. I serve a creative copy to best performing targeting sets that engage
or converts on set objectives.
Jivox (DCO) Delivery of personalized creative messaging to first-party customers through meeting a set standard of triggers.
Neustar Multi touchpoint attribution understanding how customers convert through which digital channel and why.