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Staffing & Recruiting Committee
                                                                                                   C

Winter 2012 Survey Report
Winter 2012 Survey Report
Talent Acquisition Practices Greater Cincinnati
Talent Acquisition Practices inin Greater Cincinnati

                                                       About this Survey
                                      The Staffing & Recruiting         A comparison of the data
                                      Committee of the Greater          returned on the Winter 2012
 Table of Contents
                Page                  Cincinnati Human Resources        Survey to the same questions
About this Survey               1     Association (GCHRA) surveys       asked in the Summer 2011
                             Page     area hiring managers twice        survey showed consistency in
First Quarter 2012 Hiring             each year in order to track       the data between the two
About this Survey                 1
Practices                         2   staffing practices among area     surveys.
First Quarter 2012 Hiring             companies and organizations.
  Qualifications Sought in                                              Respondents completed a total
Practices                         2
  Candidates                      4   The Winter 2012 Survey was        of 38 questions designed to
  Qualifications Sought in            conducted between late-           measure practices in four
  Employee Turnover               6
  Candidates                      4   January and mid-February          areas:
Recruiting Practices              7   2012.
  Employee Turnover               6                                       Hiring practices in the
  Some Positions Difficult            A total of 135 hiring manag-          first quarter (January,
Recruiting Practices              7
  to Fill                         7   ers responded to the online           February and March) of
  Some Positions Difficult            survey, representing 97 com-          2012
  Compensation                    9
  to Fill                         7   panies or organizations in
  Social Media and Candidate                                              Recruiting practices
  Compensation                    9   Greater Cincinnati. The re-
  Sourcing Method                10   turn rate for the companies         Demographics of survey
  Social Media and Candidate          or organizations was 12.7             participants and their
Demographics                     11
  Sourcing Method                10   percent.                              companies or organiza-
  Industry Groups                11                                         tions
Demographics                     11   This rate is not strong enough
  Location, Location, Location   12   to say definitively that the        The outlook for hiring
  Industry Groups                11
                                      data is representative of the         practices in the second
  Employees in Organizations
  Location, Location, Location   12   talent acquisition community.         quarter (April, May and
  or Companies                   12
                                      The survey data, however,             June) of 2012
  Employees in Organizations
Outlook for Second Quarter            may be taken as guidance to
  or Companies                   12
2012                             13   the state of talent acquisition
Outlook for Second Quarter            in Greater Cincinnati at the
2012                             13   time the survey was con-
                                      ducted in late-January and
                                      mid-February 2012.


                                                   1
First Quarter 2012 Hiring Practices
Hiring during the first quarter         percent of respondents                       respondents for the 2011
(January, February and March)           reported hiring only for new                 survey. Among the reasons
of 2012 was up slightly compared        positions.                                   for not hiring cited by the
to the 3rd quarter of 2011. That                                                     2012 respondents were:
                                        Hiring data from the two
was one of the findings among
                                        surveys also showed:                              Hiring freeze – 42.9
respondents to the Winter 2012
                                                                                            percent compared to
Survey.                                     Hiring only to fill vacan-
                                                                                            50.0 percent in 2011
                                              cies in existing positions
The 2012 survey found that 114
                                              was reported by 28.3                        Rightsizing – 28.5
respondents, representing 84.4
                                              percent of the 2012                           percent compared to 35
percent of the total respondents,
                                              respondents and 22.7                          percent in 2011
reported their company or or-
                                              percent of respondents                      Restructuring – 19.0
ganization was hiring in the first
                                              to the 2011 survey                            percent compared to
quarter. When the same ques-
tion was asked of respondents in            Hiring to fill vacancies in                   5.0 percent in 2011
the 2011 survey, conducted last               both existing positions                     Downsizing – 9.5
July, 82.7 percent of the respon-             and hiring for new                            percent compared to
dents reported hiring by their                positions was reported                        10.0 percent in 2011
companies or organizations.                   by 61.6 percent of
                                              respondents in 2012 and                Chart 1 displays the types of
Data from the 2012 survey                                                            positions respondents reported
                                              76.1 percent of
showed that 10.1 percent of the                                                      as filled for their companies/
                                              respondents in 2011
respondents reported hiring for                                                      organizations during the first
new positions only. Newly               The 2012 survey found that                   quarter of 2012.
created positions are generally         15.5 percent of respondents
seen as indicators of a growing         reported that their company or
economy. The July 2011                  organization was not hiring,
survey data showed just 1.1             compared to 15.2 percent of


                                     Chart 1: Positions Filled in 1st Qtr. 2012
                                  by Percent of Total Responses for Each Position
                              (Respondents Could Select More than One Position Level)


                                                 23.5           20.4
                                         22.4                             31.6




                                64.3                                              51.0




                                                                             49.0
                                       44.9

                                                         44.9
         Executive                                                     Director
         Supervisor/Manager                                            Exempt - Technical
         Exempt - Non-technical                                        Non-exempt hourly - Technical
         Non-exempt hourly-Non-Techical                                Non-exempt salaried - Technical
         Non exempt salaried - Non-Technical

                                                         2
Survey participants were asked about hiring practices for contract/temporary employees during the first
            quarter of 2012. Chart 2 displays data on the hiring status for contract/temporary workers.

                                                   Chart 2: Hiring Status for Contract/Temporary Employees* - 1st Qtr. 2012
                                                                     Displayed As Percentage of Yes or No Responses
                                            (*defined as individuals w ho are NOT on com pany/organization's payroll and NOT benefits eligible)



                                                                                               Yes        No

                          100
                           90
Percentage of Responses




                           80
                           70                                        64.7                                                         61.7                    61.6
                           60               81.5                                                   74.4
                           50
                           40
                           30
                           20                                        35.3                                                         38.3                    38.4
                           10               18.5                                                   25.6
                            0
                                        HIRING                   ADDING                       REPLACING                          HIRING           Currently NOT HIRING
                                contractors/tem porary contractors/tem porary           contractors/tem porary             contract/tem porary    Contract/Tem porary
                                 em ployees to fill w hat em ployees to fill new           em ployees to fill                 em ployees to           Em ployees
                                    w ere form erly       contracting/tem porary               existing                      eventually fill a
                                organizational/com pany            jobs                 contracting/tem porary              com pany position
                                          jobs                                                   jobs
                                                                                            Hiring Status




            Chart 3 shows the types of positions for which contract/temporary employees were hired during the first
            quarter of 2012.



                                                      Chart 3: Positions Filled for Contract/Temporary Employees in 1st Qtr. 2012
                                                                   by Percent of Total Responses for Each Position
                                                               (Respondents Could Select More than One Position Level)

                                                                                                          9.4   0   5.7
                                                                                                                           3.8
                                                                                                  3.8


                                                                                                                                    26.4




                                Executive
                                                                                 56.6
                                Director
                                                                                                                                           20.8
                                Supervisor/Manager
                                Exem pt - Technical
                                Exem pt - Non-technical
                                Non-exem pt hourly - Technical
                                Non-exem pt hourly-Non-Techical                                                           39.6
                                Non-exem pt salaried - Technical
                                Non exem pt salaried - Non-Technical




                                                                                              3
Qualifications Sought in Candidates

Survey participants were asked about the educational and work ex-
perience qualifications sought for exempt employee positions, non-                                                                                                                                           Exempt employees are
exempt employee positions and hourly employee positions.                                                                                                                                                     those defined by the Federal
                                                                                                                                                                                                             Labor Standards Act (FLSA) as
Based upon the top response for each of the three types of workers,                                                                                                                                          being exempt from the FLSA’s
these are the most sought after candidates for each type of                                                                                                                                                  minimum wage and overtime
position:                                                                                                                                                                                                    requirements.
  Candidates who are college graduates with bachelor-level de-                                                                                                                                             Non-exempt employees are
    grees and have two years through five years of experience                                                                                                                                                those who are subject to the
    are the most sought after for exempt employee positions.                                                                                                                                                 FLSA’s minimum wage and
  Candidates who are high school graduates or GED recipients                                                                                                                                               overtime requirements. Non-
    and have two years through five years of experience are the                                                                                                                                              exempt employees must re-
    most sought after for non-exempt employee positions.                                                                                                                                                     ceive the higher of either the
                                                                                                                                                                                                             federal or state minimum
  Candidates who are high school graduates or GED recipients
                                                                                                                                                                                                             wage and must be paid at the
    with less than two years experience are the most sought af-
                                                                                                                                                                                                             rate of one and a half times
    ter for hourly employee positions.
                                                                                                                                                                                                             their regular pay rate for each
Chart 4 shows the educational qualifications and Chart 5 on                                                                                                                                                  hour worked above 40 hours a
page 5 displays the work experience cited by respondents for the                                                                                                                                             week.
three types of candidate classifications.
                                                                                                                                                                                                             Hourly employees are paid a
A poll conducted by the Society of Human Resource Management                                                                                                                                                 set amount for each hour
(SHRM) conducted in October 2010 found that 71 percent of compa-                                                                                                                                             worked and must be paid the
nies that provided training on diversity issues. In the same poll, 84                                                                                                                                        higher of either the federal or
percent of companies reported that their diversity efforts were very                                                                                                                                         state minimum wage. Over-
effective or effective.                                                                                                                                                                                      time pay is required if they
                                                                                                                                                                                                             work more than 40 hours a
The Winter 2012 Survey asked Greater Cincinnati hiring managers
                                                                                                                                                                                                             week.
about the diversity qualifications sought in job candidates.
Chart 6 on page 5 displays the results for that question.


                                                                         Chart 4: Educational Qualifications Sought by Candidate Classification
                                                       Displayed as Response Percentage for Each Classification w ithin Educational Qualification
                                                      (Respondents Could Select More than One Educational Level per Candidate Classification)



                                                                                      Exem pt Classification                            Non-Exem pt Classification                                    Hourly Classification

                                   100.0                                                                                   91.7
                                                     88.6
   Percentage of Total Responses




                                    90.0          81.1
                                    80.0
                                    70.0
                                    60.0                                                                49.5
                                    50.0                                     43.2
                                                                                39.8
                                    40.0                                                         34.4                             32.6                                           33.3
                                                                                                             30.7
                                                                      27.1
                                    30.0    20.8                                                                                        19.3
                                    20.0                                                                                                              11.5                                                 9.4                                                12.5
                                    10.0                                                                                                                                                                                                  2.11.1
                                     0.0
                                             H i g h sc h o o l       P r o f e ssi o n a l      Te c hni c a l or             C ol l e ge           U nde r gr a dua t e            C ol l e ge            Gr a d u a t e        P o st g r a d u a t e     P o st g r a d u a t e
                                            gr a dua t e s or          Cer t if icat e          c a r e e r c ol l e ge   g r a d u a t e s wi t h       i n t e r n sh i p s   g r a d u a t e s wi t h   i n t e r n sh i p s        de gr e e s           de gr e e s ( J . D . ,
                                           GED r e c i p i e n t s   P r ogr a ms f r om           gr a dua t e s            B a c he l or ' s                                       M a st e r ' s                               ( M a st e r , J . D . ,    P h. D . , M . D . )
                                                                       a c c r e di t e d                                      de gr e e s                                           de gr e e s                                   P h. D . , M . D . )
                                                                       i n st i t u t i o n s
                                                                                                                                      Educational Qualification




                                                                                                                                                     4
Chart 5: Work Experience Sought in Candidates by Classification
                                             Displayed as Response Percentage for Each Classification Within the Work Experience
                                             (Respondents Could Select More than One Work Experience per Candidate Classification)
                                                                 Exem pt Classification    Non-Exem pt Classification           Hourly Classification
                                90.0
                                                        82.0          81.7
                                80.0                                         76.6
                                                 69.1
Percentage of Total Responses




                                70.0
                                                                                    60.7
                                60.0                                                           57.0

                                50.0

                                40.0

                                30.0      24.7
                                                                                                        21.3                   19.4
                                                                                                               19.1
                                20.0                                                                                                  17.0 18.0         16.1 16.0 15.7

                                10.0

                                 0.0
                                       Those w ith less than         Those w ith 2 to 5      Those w ith 6 to10          Those w ith 11 to 15     Those w ith 15+ years
                                        2 years experience           years experience        years experience             years experience            experience

                                                                                           Work Experience




                                                                Chart 6: Diversity Qualifications Sought in Candidates
                                                                     by Percent of Total Responses for Each Qualification
                                                               (Respondents Could Select More than One Diversity Qualification)


                                                                        Qualification: Ethnicity       Gender     Disabled      Veterans



                                                                              79.2
                                                                                                                        90.9




                                                                             58.4

                                                                                                                 77.9




                                                                                                   5
Employee Turnover

                                  Employee turnover represents a significant cost to a company and organization. The Winter 2012 Survey
                                  asked participants to provide the percentage of turnover experienced in 2011 for exempt, non-exempt
                                  and hourly workers who were on the company or organizational payroll and eligible for benefits. The
                                  turnover results are presented in Chart 7.




                                                                      Chart 7: Employee Turnover in 2011 by Classification
                                                  Displayed as Response Percentage for Each Classification within a Turnover Range

                                                                      Exem pt Classification   Non-Exem pt Classification       Hourly Classification

                                   45.0


                                   40.0   38.5

                                             34.7       34.6
                                   35.0
Percentage of Total Respondents




                                                 29.2
                                   30.0
                                                           27.6


                                   25.0
                                                               21.9
                                                                               19.8
                                   20.0

                                                                           15.3
                                   15.0
                                                                        12.5
                                                                                         10.2
                                   10.0                                                     8.3
                                                                                                            7.3
                                                                                                                          6.3
                                                                                                      5.1         4.8                   5.2
                                    5.0                                                3.8         3.8
                                                                                                                        3.1           3.1
                                                                                                                                1.0           1.0   1.0            1.01.0
                                    0.0
                                          0% - 4.9%     5% - 9.9%       10% - 14.9% 15% - 19.9% 20% - 24.9% 25% - 39.9 % 40% - 59.9 % 60% - 79.9% 80% - 99.9%    Greater
                                                                                      Turnover Ranges (Expressed in Percentages)                                than 100%




                                                                                                        6
Recruiting Practices

This section discusses the findings from survey questions that asked about three specific recruiting
practices: compensation, social media usage and candidate sourcing methods.



Some Positions Are
  Difficult to Fill                                                        Table A
                                                             Typical Job Positions
It has been widely reported                               Reported as Being Difficult to
that hiring companies and
organizations are experiencing                                        Fill
more difficulty than expected in
filling certain positions.                               Analyst, Accounting, Audit Senior Associates
A survey conducted by Right                              and Managers, Finance, Branch Managers, As-
Management, a division of                                sistant/Customer Service Managers, General
Manpower Group, in November            Business          Manager, Sales Executives, Sales Representa-
and December 2011 found that                             tive, Entry Level Sales Trainee, Call Center
U.S. employers reported more                             Sales, Mortgage Processor, Project Managers
difficulty in filling key positions
than in 2010. In Greater
                                                         Senior Application Developers, Data Modeler,
Cincinnati, 53.1 percent of
                                                         Programmers, System Analyst, Flash Designer/
respondents to the 2012 survey
                                                         Developer, Web Developer, Network Adminis-
reported difficulties filling          Computer/IT       trator, Technology Services, IT contract posi-
certain positions.
                                                         tions
Table A presents the typical
positions reported by survey
                                                         Home Managers, Administrators, Dental Man-
participants as being difficult to
                                                         agers, Medical Assistants and Receptionists,
fill during the first quarter
                                       Healthcare        Direct Care/Caregivers, State Tested Nursing
2012.
                                                         Aides, Therapists, RN, Physicians, Obstetricians
Among the reasons cited by
2012 survey respondents for
difficulty in filling certain                            Highly Niched Scientific and Technical Posi-
positions:                                               tions; Chemistry Laboratory Manager; Microbi-
                                                         ology Laboratory Manager; Mechanical and
                                                         Process Engineers; Machine Operators; CNC
  Candidates don’t possess           Technical/        Programmers; Skilled Trades from Tool & Die
    the right work experi-             Engineering/      to Maintenance; Narrow Web Flexographic
    ence (64.6 percent)                Manufacturing     Press Operators; Manufacturing Trainees;
  Candidates don’t possess                             Maintenance Technician with Electrical Skills,
    the right skills                                     Hourly Factory Workers
    (54.2 percent)
  Candidates don’t possess                             Interior Designer, General Warehouse Associ-
    the right educational/                               ates, Day Care Providers, Pre-K Head Start
    training background                Other             Teacher
    (31.2%)
  Can’t find candidates in
    the salary range (22.9
    percent)
                                         Can’t find candidates in the hourly rate range (8.3 percent)
  Difficult to attract candi-
    dates to Greater Cincin-             Lack appropriate educational/training opportunities in
    nati (12.5 percent)                    Greater Cincinnati (6.3 percent)
                                                     7
Chart 8 shows the activities that Greater Cincinnati area companies and organization are using to
attract qualified candidates to the area.



                                                                                      Chart 8:
 Literature, maps, guides, websites, social media sites for Greater
 Cincinnati prepared by your company or organization                           Actions/Incentives to
                                                                                  Attract Qualified
                                                                                    Candidates
 Literature, maps, guides, websites, social media sites for Greater
 Cincinnati prepared by other groups (e.g. Chambers of Commerce, realty        to Greater Cincinnati
 firms, visitors bureaus, museums)                                               by Percent of Total
                                                                                 Responses for Each
 Relocation assistance (e.g., financial, moving, temporary housing, real          Action/Incentive
 estate, spousal/partner job-hunting assistance)                               (Respondents Could Select
                                                                              More than One Action/Incentive)

 Provide face-to-face interaction with potential workplace peers, escorted
 tours or attendance at cultural/civic events to selected candidates during
 recruiting phase
                                                                                            9.8           41.5
 Highly attractive benefits packages that exceed average benefits
 offerings for the Greater Cincinnati area                                    51.2

                                                                                                                  20.7
 Personal integration into community (e.g., introductions to members of
 civic/community groups, company volunteer activities in the community)
 for new hires                                                          30.5                                       32.9
 Career growth incentives such as professional association memberships,
 meeting or conference registration fees, seminar registration fees
                                                                              26.8                              26.8
 Company perks (e.g., company car, Metro passes, tax assistance,                  12.2
                                                                                                  39.0
 increased insurance coverage, bonuses, stock options, financial
 planning, tickets to sport or cultural events, company cafeteria, company
 after-work gatherings, company holiday party/picnic)
 Tuition assistance for employee and/or employee’s spouse/partner
 and/or children


 Paid memberships to civic/community/cultural groups or for health club


In addition to the responses indicated on Chart 8, respondents provided the following answers:
  Signing bonuses, being more open to negotiation regarding benefits
  Profit distribution into 401K, discount tickets/memberships/cell phones
  Signing bonus for Teachers after six months, downtown parking paid by the Agency, wellness
    benefits (gym membership discounts, etc.)
  We tell them we’re not within the city limits; we’re in one of the nicer suburbs. We try to
    distance ourselves from the City of Cincinnati.
  Not actively attracting candidates to Greater Cincinnati. We don’t hire outside of Cincinnati.
  Our openings are in the Indianapolis, IN area
  This doesn’t apply to our hiring

                                                       8
Compensation

                          Survey participants were asked if the salary and hourly rates paid to new hires in 2012 are higher,
                          lower, or showed no change from those paid to new hires in 2011. Across all classifications, more
                          than 50 percent of staffing and recruiting managers reported that 2012 salary and hourly rates in
                          Greater Cincinnati have not changed from those paid to new hires in 2011. Table B breaks out the
                          data on 2012 salaries and hourly rates.

                                                                                   Table B — New Hires
                                                                       2012 Salaries and Hourly Rates
                                                      Compared to 2011 Salaries and Hourly Rates
                                                   (Reported as percentage of respondents’ answers within each level)

                                                                                                                                               LEVEL:
                                                                                                                                           Non-Exempt
                                                                                                                                              Salaried                      LEVEL:
                                                                         LEVEL:                                                              Technical                      Hourly
                                                                      Supervisor,                                                               and                        Technical
                                                                       Manager,                                                            Non-Exempt                        and
                                                                      Director and                         LEVEL:                          Salaried Non-                  Hourly Non-
                                                                       Executive                           Exempt                            Technical                     Technical
                                    Higher than
                                    in 2011                                  39.2%                             32.5%                           30.0%                        35.4%
                                    Lower than
                                    in 2011                                   1.3%                              1.2%                           0.0%                          0.0%
                                    No Change
                                    from 2011                                59.5%                             66.3%                           70.0%                        64.6%

                          The survey also asked about salary increase ranges being paid to current employees for the current
                          fiscal year. Responses to this question are presented in Chart 9.



                                                                    Chart 9: Salary Range Increase Paid to Current Employees
                                                                                      in Current Fiscal Year
                                                      Displayed as Response Percentage for Each Salary Range w ithin a Job Classification

                                                          Salary Ranges: No Increase                 Less than 1%             1%-1.9%       2%-3.9%       2%-3.9%     8% or Higher
                          60.0                                              56.2              55.2              56.6
                                                                                                                                    54.8                           53.4                          53.8
                                                                                                                                                   51.3                            51.9
                                                          50.0
                          50.0           45.6
Percentage of Responses




                          40.0
                                 31.1                                                                                                       32.1                            32.5
                                                   29.5                                                                      28.6                                                         29.5
                                                                                      26.4              27.7                                               26.1
                          30.0                                      24.7

                                                                                                                                               16.7           18.2                           16.7
                          20.0                                                                                                  14.3                                           15.6
                                                      12.5                               13.8
                                    10.0                               11.2                                    9.6
                          10.0               6.7
                                           4.4              4.5
                                                              3.4             4.5
                                   2.2                                1.1       2.2     1.1     2.3
                                                                                                  1.1     2.4        2.4
                                                                                                                       1.2     2.4                           2.3
                           0.0
                                  Executive          Director        Manager          Supervisor         Exem pt -             Exem pt -       Non-            Non-            Non-          Non-
                                                                                                         Technical               Non-         exem pt        exem pt          exem pt       exem pt
                                                                                                                              technical       hourly -        hourly-        salaried -    salaried -
                                                                                                                                             Technical         Non-          Technical       Non-
                                                                                                                                                             Techical                      Technical


                                                                                                                     9
Social Media and Candidate Sourcing Methods

In the past few years, US business has moved from viewing social media as             Monster.com
strictly branding and advertising channels to social media as tools for business
                                                                                      Lur website
processes, operations and engagement. Human Resources now uses social
media not only to create interest in the company among active job seekers, but     With so much social media avail-
also as a tool for sourcing and recruiting passive candidates.                     able for recruiting and hiring do
                                                                                   staffing and recruiting managers
Survey participants were asked what percentage of their company’s or               have confidence in the effective-
organization’s human resources or recruiting annual budget is allocated to         ness of any other methods to
social media recruiting. The data from the Winter 2012 Survey show that            source candidates? The answer     ,
budgets allocated to social media recruiting are trending up from the              according to survey participants is
data reported in the 2011 survey:                                                  “Yes.”
   57.0 percent of respondents reported that less than one percent of            We asked survey participants
     budget is allocated to social media recruiting. This is up from the 54.5      to indicate the top three most
     percent of respondents in the 2011 survey.                                    effective sourcing methods.
   31.2 percent of respondents reported that between 1.0 percent and 4.9         The runaway winner: employee
     percent of budget is allocated to social media recruiting. This is slightly   referrals, cited by 77.2 percent of
     below the 31.3 percent of respondents in the 2011 survey.                     respondents. The next two run-
                                                                                   ners-up were commercial online
   6.5 percent of respondents reported that between 10.0 percent and 19.9
                                                                                   job boards (i.e., Monster Career-
                                                                                                             ,
     percent of budget is allocated to social media recruiting. This is up from
                                                                                   builder), cited by 54.5 percent of
     the 6.0 percent of respondents in the 2011 survey.
                                                                                   respondents and the company’s
   3.2 percent of respondents reported that between 5.0 percent and 9.9          or organization’s website, cited
     percent of budget is allocated to social media recruiting. This is down       by 38.6 percent of respondents.
     from the 7.1 percent of respondents in the 2011 survey.
                                                                                   Survey respondents cited the
   2.2 percent of respondents reported that 20.0 percent or more of budget       following effective sourcing
     is allocated to social media recruiting. This is up from the 1.0 percent of   methods in addition to the top
     respondents in the 2011 survey.                                               three:
LinkedIn is the big winner among the social media tools that survey                   23.8 percent cited social
participants use in the recruiting and hiring process. LinkedIn is used by 83.1         media
percent of the respondents. Survey participants were asked to indicate all of
the social media tools used for recruiting and hiring new employees. The data         20.8 percent cited job fairs/
showed that in addition to LinkedIn, the following social media tools are used:         campus career services

   Facebook is used by 47.2 percent of respondents                                  19.8 percent cited referrals
                                                                                        from industry contacts
   Craig’s List is used by 36.0 percent of respondents
                                                                                      17.8 percent cited
   Twitter is used by 24.7 percent of respondents                                     advertising in traditional
   Google+ is used by 11.2 percent of respondents                                     media (i.e., newspapers,
                                                                                        magazines, professional
   YouTube is used by 9.0% percent of respondents
                                                                                        journals, TV radio, cable)
                                                                                                    ,
   Google Social Media Analytics is used by 3.4 percent of respondents
                                                                                      13.9 percent each cited
Survey data showed that 2.2 percent of respondents used the following for               search firms and
recruiting and hiring purposes:                                                         professional associations/
                                                                                        conferences
   Online job board Monster
                                                                                      12.9 percent cited rehires of
   Industry specific websites
                                                                                        former employees
   No social media
                                                                                      5.5 percent cited former
The following social media and online job boards are each used by 1.1 percent           college interns or former
of respondents in the recruiting and hiring process:                                    CoOp students
   Yammer.com                                                                       2.0 percent each cited
   Bullhorn Reach.com                                                                 college/university websites
                                                                                        and military websites
   TweetMyJobs.com
                                                            10
Demographics
This section of the survey asked questions about the companies and organizations represented by the
survey participants.

                                         Industry Groups
Survey participants were asked what industry group their company or organization
belonged to based upon standard industry classification. Table C presents the industries
reported by survey respondents.

                                              Table C
                      Survey Participants by Industry Group
                                                                  Percentage
                                                                      of
                                  Industry Group                 Respondents
                   Non-profit                                         16.7
                   Healthcare                                         16.7
                   Manufacturing                                      13.0
                   Education                                           7.4
                   Brand management                                    7.4
                   Financial – banking, insurance                      5.6
                   Employment and staffing services                    5.6
                   Retail                                              3.7
                   Information technology                              3.7
                   Government – federal, state, local                  3.7
                   Transportation                                      1.9
                   Telecommunications                                  1.9
                   Restaurant/Hospitality                              1.9
                   Media and entertainment                             1.9
                   Marketing and sales                                 1.9
                   Logistics                                           1.9
                   Employee leasing/PEO                                1.9
                   Construction                                        1.9
                   Aviation management                                 1.9
                   Architectural services                              1.9
                   Agribusiness                                        1.9




                                                    11
Location, Location, Location
Data from the 2012 survey showed that the Greater Cincinnati area serves as an
important location for the companies and organizations represented by the
respondents:
  60.8 percent of respondents reported that their national/global headquarters is located in the
    tri-state area
  21.6 percent of respondents said their regional/divisional headquarters is located in the tri -
    state area
  9.3 percent of respondents reported that their subsidiary headquarters is located in the tri -
    state area
  Just 14.4 percent of respondents reported that their national/global headquarters is location
    outside the tri-state area



                     Employees in Organizations or Companies
The 2012 survey asked participants about the distribution of employees. Table D shows the
percentage of respondents who indicated their company or organization had employees or contract/
temporary employees in specific locations.


                                             Table D
             Number of Employees in Organizations or Companies
                 Represented by 2012 Survey Participants
             (Reported as Percentage of Respondents / Grey Shading = No Response)


                                                     Contract/
                                                     Temporary              Employees in the
         Number of          Employees in the       Employees in the         Entire Company/
         Employees             Tri-State              Tri-State               Corporation
     Less than 10                  2.0%                  72.0%                     2.0%
     11-50                         6.9%                  16.1%                     4.0%
     51-100                       16.8%                   5.4%                     9.0%
     101-250                      27.7%                   3.2%                    23.0%
     251 or more                                          3.2%
     251-500                      13.9%                                           10.0%
     501-1,000                     9.9%                                            6.0%
     1,001-2,000                   6.9%                                            8.0%
     2,001 or more                15.8%
     2,001-5,000                                                                  14.0%
     5,001-10,000                                                                  9.0%
     10,001-15,000                                                                 3.0%
     15,001-20,000                                                                 2.0%
     20,001 and above                                                             10.0%

                                                  12
Outlook for Second Quarter 2012

The Winter 2012 Survey asked participants about anticipated hiring and staffing issues for the second
quarter (April, May and June) of 2012. According to the survey data, 83.0 percent of respondents re-
port that their company or organization anticipates hiring during the second quarter.
For those respondents who reported an anticipation of hiring in the second quarter:
  56.6 percent anticipate hiring both to fill existing vacancies and hiring for new positions
  35.3 percent anticipate hiring only to replace employees who leave vacancies in existing
    positions
  Just 8.2 percent anticipate hiring only to add employees in new positions.
The following three charts show data on the anticipated hiring in the second quarter 2012. Chart 10
displays data on the anticipated positions to be filled during second quarter 2012. Chart 11 on page 14
shows the anticipated hiring for contract/temporary employees during the second quarter 2012. Chart
12 on page 14 displays data on the type of positions anticipated to be filled for contract/temporary
employees.




                     Chart 10: Positions Anticipated to be Filled in 2nd Qtr. 2012
                              by Percent of Total Responses for Each Position
                            (Respondents Could Select More than One Position Level)




                                              24.1         13.3
                                                                    18.1
                                   21.7


                                                                               43.4




                           62.7




                                                                                 45.8




                                      51.8
                                                                   41.0


       Executive                                                  Director
       Supervisor/Manager                                         Exempt - Technical
       Exempt - Non-technical                                     Non-exempt hourly - Technical
       Non-exempt hourly-Non-Techical                             Non-exempt salaried - Technical
       Non exempt salaried - Non-Technical




                                                      13
Chart 11: Anticipated Hiring Status for Contract/Temporary Employees*
                                                                            2nd Qtr. 2012
                                                                Displayed As Percentage of Yes or No Responses
                                       (*defined as individuals w ho are NOT on com pany/organization's payroll and NOT benefits eligible)


                                                                                          Yes         No

                          100.0
                           90.0
Percentage of Responses




                           80.0
                           70.0                                                                                                                           61.5
                                                                      73.8                             73.8                       73.0
                           60.0            86.4
                           50.0
                           40.0
                           30.0
                           20.0                                                                                                                           38.5
                                                                      26.2                             26.2                       27.0
                           10.0            13.6
                            0.0
                                    ANTICIPATE HIRING          ANTICIPATE ADDING        ANTICIPANT REPLACING               ANTICIPATE HIRING       DO NOT ANTICIPATE
                                  contractors/temporary       contractors/temporary      contractors/temporary              contract/temporary           HIRING
                                   employees to fill w hat     employees to fill new    employees to fill existing      employees to eventually    Contract/Temporary
                                      w ere formerly          contracting/temporary      contracting/temporary           fill a company position       Employees
                                  organizational/company               jobs                       jobs
                                            jobs
                                                                                               Hiring Status




                                   Chart 12: Positions Anticipated to be Filled for Contract/Temporary Employees in 2nd Qtr.
                                                                               2012
                                                                 by Percent of Total Responses for Each Position
                                                             (Respondents Could Select More than One Position Level)
                                                                                          9.4        3.1 3.1
                                                                                  6.3
                                                                                                               18 . 8




                                                               65.6                                                               46.9




                           Executive
                           Director
                           Supervisor/Manager
                           Exem pt - Technical
                           Exem pt - Non-technical
                                                                                                                         2 1. 9
                           Non-exem pt hourly - Technical
                           Non-exem pt hourly-Non-Techical
                                                                                        40.6
                           Non-exem pt salaried - Technical
                           Non exem pt salaried - Non-Technical




                                                                                                14

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Final Winter 2012 Survey Report

  • 1. Staffing & Recruiting Committee C Winter 2012 Survey Report Winter 2012 Survey Report Talent Acquisition Practices Greater Cincinnati Talent Acquisition Practices inin Greater Cincinnati About this Survey The Staffing & Recruiting A comparison of the data Committee of the Greater returned on the Winter 2012 Table of Contents Page Cincinnati Human Resources Survey to the same questions About this Survey 1 Association (GCHRA) surveys asked in the Summer 2011 Page area hiring managers twice survey showed consistency in First Quarter 2012 Hiring each year in order to track the data between the two About this Survey 1 Practices 2 staffing practices among area surveys. First Quarter 2012 Hiring companies and organizations. Qualifications Sought in Respondents completed a total Practices 2 Candidates 4 The Winter 2012 Survey was of 38 questions designed to Qualifications Sought in conducted between late- measure practices in four Employee Turnover 6 Candidates 4 January and mid-February areas: Recruiting Practices 7 2012. Employee Turnover 6  Hiring practices in the Some Positions Difficult A total of 135 hiring manag- first quarter (January, Recruiting Practices 7 to Fill 7 ers responded to the online February and March) of Some Positions Difficult survey, representing 97 com- 2012 Compensation 9 to Fill 7 panies or organizations in Social Media and Candidate  Recruiting practices Compensation 9 Greater Cincinnati. The re- Sourcing Method 10 turn rate for the companies  Demographics of survey Social Media and Candidate or organizations was 12.7 participants and their Demographics 11 Sourcing Method 10 percent. companies or organiza- Industry Groups 11 tions Demographics 11 This rate is not strong enough Location, Location, Location 12 to say definitively that the  The outlook for hiring Industry Groups 11 data is representative of the practices in the second Employees in Organizations Location, Location, Location 12 talent acquisition community. quarter (April, May and or Companies 12 The survey data, however, June) of 2012 Employees in Organizations Outlook for Second Quarter may be taken as guidance to or Companies 12 2012 13 the state of talent acquisition Outlook for Second Quarter in Greater Cincinnati at the 2012 13 time the survey was con- ducted in late-January and mid-February 2012. 1
  • 2. First Quarter 2012 Hiring Practices Hiring during the first quarter percent of respondents respondents for the 2011 (January, February and March) reported hiring only for new survey. Among the reasons of 2012 was up slightly compared positions. for not hiring cited by the to the 3rd quarter of 2011. That 2012 respondents were: Hiring data from the two was one of the findings among surveys also showed:  Hiring freeze – 42.9 respondents to the Winter 2012 percent compared to Survey.  Hiring only to fill vacan- 50.0 percent in 2011 cies in existing positions The 2012 survey found that 114 was reported by 28.3  Rightsizing – 28.5 respondents, representing 84.4 percent of the 2012 percent compared to 35 percent of the total respondents, respondents and 22.7 percent in 2011 reported their company or or- percent of respondents  Restructuring – 19.0 ganization was hiring in the first to the 2011 survey percent compared to quarter. When the same ques- tion was asked of respondents in  Hiring to fill vacancies in 5.0 percent in 2011 the 2011 survey, conducted last both existing positions  Downsizing – 9.5 July, 82.7 percent of the respon- and hiring for new percent compared to dents reported hiring by their positions was reported 10.0 percent in 2011 companies or organizations. by 61.6 percent of respondents in 2012 and Chart 1 displays the types of Data from the 2012 survey positions respondents reported 76.1 percent of showed that 10.1 percent of the as filled for their companies/ respondents in 2011 respondents reported hiring for organizations during the first new positions only. Newly The 2012 survey found that quarter of 2012. created positions are generally 15.5 percent of respondents seen as indicators of a growing reported that their company or economy. The July 2011 organization was not hiring, survey data showed just 1.1 compared to 15.2 percent of Chart 1: Positions Filled in 1st Qtr. 2012 by Percent of Total Responses for Each Position (Respondents Could Select More than One Position Level) 23.5 20.4 22.4 31.6 64.3 51.0 49.0 44.9 44.9 Executive Director Supervisor/Manager Exempt - Technical Exempt - Non-technical Non-exempt hourly - Technical Non-exempt hourly-Non-Techical Non-exempt salaried - Technical Non exempt salaried - Non-Technical 2
  • 3. Survey participants were asked about hiring practices for contract/temporary employees during the first quarter of 2012. Chart 2 displays data on the hiring status for contract/temporary workers. Chart 2: Hiring Status for Contract/Temporary Employees* - 1st Qtr. 2012 Displayed As Percentage of Yes or No Responses (*defined as individuals w ho are NOT on com pany/organization's payroll and NOT benefits eligible) Yes No 100 90 Percentage of Responses 80 70 64.7 61.7 61.6 60 81.5 74.4 50 40 30 20 35.3 38.3 38.4 10 18.5 25.6 0 HIRING ADDING REPLACING HIRING Currently NOT HIRING contractors/tem porary contractors/tem porary contractors/tem porary contract/tem porary Contract/Tem porary em ployees to fill w hat em ployees to fill new em ployees to fill em ployees to Em ployees w ere form erly contracting/tem porary existing eventually fill a organizational/com pany jobs contracting/tem porary com pany position jobs jobs Hiring Status Chart 3 shows the types of positions for which contract/temporary employees were hired during the first quarter of 2012. Chart 3: Positions Filled for Contract/Temporary Employees in 1st Qtr. 2012 by Percent of Total Responses for Each Position (Respondents Could Select More than One Position Level) 9.4 0 5.7 3.8 3.8 26.4 Executive 56.6 Director 20.8 Supervisor/Manager Exem pt - Technical Exem pt - Non-technical Non-exem pt hourly - Technical Non-exem pt hourly-Non-Techical 39.6 Non-exem pt salaried - Technical Non exem pt salaried - Non-Technical 3
  • 4. Qualifications Sought in Candidates Survey participants were asked about the educational and work ex- perience qualifications sought for exempt employee positions, non- Exempt employees are exempt employee positions and hourly employee positions. those defined by the Federal Labor Standards Act (FLSA) as Based upon the top response for each of the three types of workers, being exempt from the FLSA’s these are the most sought after candidates for each type of minimum wage and overtime position: requirements.  Candidates who are college graduates with bachelor-level de- Non-exempt employees are grees and have two years through five years of experience those who are subject to the are the most sought after for exempt employee positions. FLSA’s minimum wage and  Candidates who are high school graduates or GED recipients overtime requirements. Non- and have two years through five years of experience are the exempt employees must re- most sought after for non-exempt employee positions. ceive the higher of either the federal or state minimum  Candidates who are high school graduates or GED recipients wage and must be paid at the with less than two years experience are the most sought af- rate of one and a half times ter for hourly employee positions. their regular pay rate for each Chart 4 shows the educational qualifications and Chart 5 on hour worked above 40 hours a page 5 displays the work experience cited by respondents for the week. three types of candidate classifications. Hourly employees are paid a A poll conducted by the Society of Human Resource Management set amount for each hour (SHRM) conducted in October 2010 found that 71 percent of compa- worked and must be paid the nies that provided training on diversity issues. In the same poll, 84 higher of either the federal or percent of companies reported that their diversity efforts were very state minimum wage. Over- effective or effective. time pay is required if they work more than 40 hours a The Winter 2012 Survey asked Greater Cincinnati hiring managers week. about the diversity qualifications sought in job candidates. Chart 6 on page 5 displays the results for that question. Chart 4: Educational Qualifications Sought by Candidate Classification Displayed as Response Percentage for Each Classification w ithin Educational Qualification (Respondents Could Select More than One Educational Level per Candidate Classification) Exem pt Classification Non-Exem pt Classification Hourly Classification 100.0 91.7 88.6 Percentage of Total Responses 90.0 81.1 80.0 70.0 60.0 49.5 50.0 43.2 39.8 40.0 34.4 32.6 33.3 30.7 27.1 30.0 20.8 19.3 20.0 11.5 9.4 12.5 10.0 2.11.1 0.0 H i g h sc h o o l P r o f e ssi o n a l Te c hni c a l or C ol l e ge U nde r gr a dua t e C ol l e ge Gr a d u a t e P o st g r a d u a t e P o st g r a d u a t e gr a dua t e s or Cer t if icat e c a r e e r c ol l e ge g r a d u a t e s wi t h i n t e r n sh i p s g r a d u a t e s wi t h i n t e r n sh i p s de gr e e s de gr e e s ( J . D . , GED r e c i p i e n t s P r ogr a ms f r om gr a dua t e s B a c he l or ' s M a st e r ' s ( M a st e r , J . D . , P h. D . , M . D . ) a c c r e di t e d de gr e e s de gr e e s P h. D . , M . D . ) i n st i t u t i o n s Educational Qualification 4
  • 5. Chart 5: Work Experience Sought in Candidates by Classification Displayed as Response Percentage for Each Classification Within the Work Experience (Respondents Could Select More than One Work Experience per Candidate Classification) Exem pt Classification Non-Exem pt Classification Hourly Classification 90.0 82.0 81.7 80.0 76.6 69.1 Percentage of Total Responses 70.0 60.7 60.0 57.0 50.0 40.0 30.0 24.7 21.3 19.4 19.1 20.0 17.0 18.0 16.1 16.0 15.7 10.0 0.0 Those w ith less than Those w ith 2 to 5 Those w ith 6 to10 Those w ith 11 to 15 Those w ith 15+ years 2 years experience years experience years experience years experience experience Work Experience Chart 6: Diversity Qualifications Sought in Candidates by Percent of Total Responses for Each Qualification (Respondents Could Select More than One Diversity Qualification) Qualification: Ethnicity Gender Disabled Veterans 79.2 90.9 58.4 77.9 5
  • 6. Employee Turnover Employee turnover represents a significant cost to a company and organization. The Winter 2012 Survey asked participants to provide the percentage of turnover experienced in 2011 for exempt, non-exempt and hourly workers who were on the company or organizational payroll and eligible for benefits. The turnover results are presented in Chart 7. Chart 7: Employee Turnover in 2011 by Classification Displayed as Response Percentage for Each Classification within a Turnover Range Exem pt Classification Non-Exem pt Classification Hourly Classification 45.0 40.0 38.5 34.7 34.6 35.0 Percentage of Total Respondents 29.2 30.0 27.6 25.0 21.9 19.8 20.0 15.3 15.0 12.5 10.2 10.0 8.3 7.3 6.3 5.1 4.8 5.2 5.0 3.8 3.8 3.1 3.1 1.0 1.0 1.0 1.01.0 0.0 0% - 4.9% 5% - 9.9% 10% - 14.9% 15% - 19.9% 20% - 24.9% 25% - 39.9 % 40% - 59.9 % 60% - 79.9% 80% - 99.9% Greater Turnover Ranges (Expressed in Percentages) than 100% 6
  • 7. Recruiting Practices This section discusses the findings from survey questions that asked about three specific recruiting practices: compensation, social media usage and candidate sourcing methods. Some Positions Are Difficult to Fill Table A Typical Job Positions It has been widely reported Reported as Being Difficult to that hiring companies and organizations are experiencing Fill more difficulty than expected in filling certain positions. Analyst, Accounting, Audit Senior Associates A survey conducted by Right and Managers, Finance, Branch Managers, As- Management, a division of sistant/Customer Service Managers, General Manpower Group, in November Business Manager, Sales Executives, Sales Representa- and December 2011 found that tive, Entry Level Sales Trainee, Call Center U.S. employers reported more Sales, Mortgage Processor, Project Managers difficulty in filling key positions than in 2010. In Greater Senior Application Developers, Data Modeler, Cincinnati, 53.1 percent of Programmers, System Analyst, Flash Designer/ respondents to the 2012 survey Developer, Web Developer, Network Adminis- reported difficulties filling Computer/IT trator, Technology Services, IT contract posi- certain positions. tions Table A presents the typical positions reported by survey Home Managers, Administrators, Dental Man- participants as being difficult to agers, Medical Assistants and Receptionists, fill during the first quarter Healthcare Direct Care/Caregivers, State Tested Nursing 2012. Aides, Therapists, RN, Physicians, Obstetricians Among the reasons cited by 2012 survey respondents for difficulty in filling certain Highly Niched Scientific and Technical Posi- positions: tions; Chemistry Laboratory Manager; Microbi- ology Laboratory Manager; Mechanical and Process Engineers; Machine Operators; CNC  Candidates don’t possess Technical/ Programmers; Skilled Trades from Tool & Die the right work experi- Engineering/ to Maintenance; Narrow Web Flexographic ence (64.6 percent) Manufacturing Press Operators; Manufacturing Trainees;  Candidates don’t possess Maintenance Technician with Electrical Skills, the right skills Hourly Factory Workers (54.2 percent)  Candidates don’t possess Interior Designer, General Warehouse Associ- the right educational/ ates, Day Care Providers, Pre-K Head Start training background Other Teacher (31.2%)  Can’t find candidates in the salary range (22.9 percent)  Can’t find candidates in the hourly rate range (8.3 percent)  Difficult to attract candi- dates to Greater Cincin-  Lack appropriate educational/training opportunities in nati (12.5 percent) Greater Cincinnati (6.3 percent) 7
  • 8. Chart 8 shows the activities that Greater Cincinnati area companies and organization are using to attract qualified candidates to the area. Chart 8: Literature, maps, guides, websites, social media sites for Greater Cincinnati prepared by your company or organization Actions/Incentives to Attract Qualified Candidates Literature, maps, guides, websites, social media sites for Greater Cincinnati prepared by other groups (e.g. Chambers of Commerce, realty to Greater Cincinnati firms, visitors bureaus, museums) by Percent of Total Responses for Each Relocation assistance (e.g., financial, moving, temporary housing, real Action/Incentive estate, spousal/partner job-hunting assistance) (Respondents Could Select More than One Action/Incentive) Provide face-to-face interaction with potential workplace peers, escorted tours or attendance at cultural/civic events to selected candidates during recruiting phase 9.8 41.5 Highly attractive benefits packages that exceed average benefits offerings for the Greater Cincinnati area 51.2 20.7 Personal integration into community (e.g., introductions to members of civic/community groups, company volunteer activities in the community) for new hires 30.5 32.9 Career growth incentives such as professional association memberships, meeting or conference registration fees, seminar registration fees 26.8 26.8 Company perks (e.g., company car, Metro passes, tax assistance, 12.2 39.0 increased insurance coverage, bonuses, stock options, financial planning, tickets to sport or cultural events, company cafeteria, company after-work gatherings, company holiday party/picnic) Tuition assistance for employee and/or employee’s spouse/partner and/or children Paid memberships to civic/community/cultural groups or for health club In addition to the responses indicated on Chart 8, respondents provided the following answers:  Signing bonuses, being more open to negotiation regarding benefits  Profit distribution into 401K, discount tickets/memberships/cell phones  Signing bonus for Teachers after six months, downtown parking paid by the Agency, wellness benefits (gym membership discounts, etc.)  We tell them we’re not within the city limits; we’re in one of the nicer suburbs. We try to distance ourselves from the City of Cincinnati.  Not actively attracting candidates to Greater Cincinnati. We don’t hire outside of Cincinnati.  Our openings are in the Indianapolis, IN area  This doesn’t apply to our hiring 8
  • 9. Compensation Survey participants were asked if the salary and hourly rates paid to new hires in 2012 are higher, lower, or showed no change from those paid to new hires in 2011. Across all classifications, more than 50 percent of staffing and recruiting managers reported that 2012 salary and hourly rates in Greater Cincinnati have not changed from those paid to new hires in 2011. Table B breaks out the data on 2012 salaries and hourly rates. Table B — New Hires 2012 Salaries and Hourly Rates Compared to 2011 Salaries and Hourly Rates (Reported as percentage of respondents’ answers within each level) LEVEL: Non-Exempt Salaried LEVEL: LEVEL: Technical Hourly Supervisor, and Technical Manager, Non-Exempt and Director and LEVEL: Salaried Non- Hourly Non- Executive Exempt Technical Technical Higher than in 2011 39.2% 32.5% 30.0% 35.4% Lower than in 2011 1.3% 1.2% 0.0% 0.0% No Change from 2011 59.5% 66.3% 70.0% 64.6% The survey also asked about salary increase ranges being paid to current employees for the current fiscal year. Responses to this question are presented in Chart 9. Chart 9: Salary Range Increase Paid to Current Employees in Current Fiscal Year Displayed as Response Percentage for Each Salary Range w ithin a Job Classification Salary Ranges: No Increase Less than 1% 1%-1.9% 2%-3.9% 2%-3.9% 8% or Higher 60.0 56.2 55.2 56.6 54.8 53.4 53.8 51.3 51.9 50.0 50.0 45.6 Percentage of Responses 40.0 31.1 32.1 32.5 29.5 28.6 29.5 26.4 27.7 26.1 30.0 24.7 16.7 18.2 16.7 20.0 14.3 15.6 12.5 13.8 10.0 11.2 9.6 10.0 6.7 4.4 4.5 3.4 4.5 2.2 1.1 2.2 1.1 2.3 1.1 2.4 2.4 1.2 2.4 2.3 0.0 Executive Director Manager Supervisor Exem pt - Exem pt - Non- Non- Non- Non- Technical Non- exem pt exem pt exem pt exem pt technical hourly - hourly- salaried - salaried - Technical Non- Technical Non- Techical Technical 9
  • 10. Social Media and Candidate Sourcing Methods In the past few years, US business has moved from viewing social media as  Monster.com strictly branding and advertising channels to social media as tools for business  Lur website processes, operations and engagement. Human Resources now uses social media not only to create interest in the company among active job seekers, but With so much social media avail- also as a tool for sourcing and recruiting passive candidates. able for recruiting and hiring do staffing and recruiting managers Survey participants were asked what percentage of their company’s or have confidence in the effective- organization’s human resources or recruiting annual budget is allocated to ness of any other methods to social media recruiting. The data from the Winter 2012 Survey show that source candidates? The answer , budgets allocated to social media recruiting are trending up from the according to survey participants is data reported in the 2011 survey: “Yes.”  57.0 percent of respondents reported that less than one percent of We asked survey participants budget is allocated to social media recruiting. This is up from the 54.5 to indicate the top three most percent of respondents in the 2011 survey. effective sourcing methods.  31.2 percent of respondents reported that between 1.0 percent and 4.9 The runaway winner: employee percent of budget is allocated to social media recruiting. This is slightly referrals, cited by 77.2 percent of below the 31.3 percent of respondents in the 2011 survey. respondents. The next two run- ners-up were commercial online  6.5 percent of respondents reported that between 10.0 percent and 19.9 job boards (i.e., Monster Career- , percent of budget is allocated to social media recruiting. This is up from builder), cited by 54.5 percent of the 6.0 percent of respondents in the 2011 survey. respondents and the company’s  3.2 percent of respondents reported that between 5.0 percent and 9.9 or organization’s website, cited percent of budget is allocated to social media recruiting. This is down by 38.6 percent of respondents. from the 7.1 percent of respondents in the 2011 survey. Survey respondents cited the  2.2 percent of respondents reported that 20.0 percent or more of budget following effective sourcing is allocated to social media recruiting. This is up from the 1.0 percent of methods in addition to the top respondents in the 2011 survey. three: LinkedIn is the big winner among the social media tools that survey  23.8 percent cited social participants use in the recruiting and hiring process. LinkedIn is used by 83.1 media percent of the respondents. Survey participants were asked to indicate all of the social media tools used for recruiting and hiring new employees. The data  20.8 percent cited job fairs/ showed that in addition to LinkedIn, the following social media tools are used: campus career services  Facebook is used by 47.2 percent of respondents  19.8 percent cited referrals from industry contacts  Craig’s List is used by 36.0 percent of respondents  17.8 percent cited  Twitter is used by 24.7 percent of respondents advertising in traditional  Google+ is used by 11.2 percent of respondents media (i.e., newspapers, magazines, professional  YouTube is used by 9.0% percent of respondents journals, TV radio, cable) ,  Google Social Media Analytics is used by 3.4 percent of respondents  13.9 percent each cited Survey data showed that 2.2 percent of respondents used the following for search firms and recruiting and hiring purposes: professional associations/ conferences  Online job board Monster  12.9 percent cited rehires of  Industry specific websites former employees  No social media  5.5 percent cited former The following social media and online job boards are each used by 1.1 percent college interns or former of respondents in the recruiting and hiring process: CoOp students  Yammer.com  2.0 percent each cited  Bullhorn Reach.com college/university websites and military websites  TweetMyJobs.com 10
  • 11. Demographics This section of the survey asked questions about the companies and organizations represented by the survey participants. Industry Groups Survey participants were asked what industry group their company or organization belonged to based upon standard industry classification. Table C presents the industries reported by survey respondents. Table C Survey Participants by Industry Group Percentage of Industry Group Respondents Non-profit 16.7 Healthcare 16.7 Manufacturing 13.0 Education 7.4 Brand management 7.4 Financial – banking, insurance 5.6 Employment and staffing services 5.6 Retail 3.7 Information technology 3.7 Government – federal, state, local 3.7 Transportation 1.9 Telecommunications 1.9 Restaurant/Hospitality 1.9 Media and entertainment 1.9 Marketing and sales 1.9 Logistics 1.9 Employee leasing/PEO 1.9 Construction 1.9 Aviation management 1.9 Architectural services 1.9 Agribusiness 1.9 11
  • 12. Location, Location, Location Data from the 2012 survey showed that the Greater Cincinnati area serves as an important location for the companies and organizations represented by the respondents:  60.8 percent of respondents reported that their national/global headquarters is located in the tri-state area  21.6 percent of respondents said their regional/divisional headquarters is located in the tri - state area  9.3 percent of respondents reported that their subsidiary headquarters is located in the tri - state area  Just 14.4 percent of respondents reported that their national/global headquarters is location outside the tri-state area Employees in Organizations or Companies The 2012 survey asked participants about the distribution of employees. Table D shows the percentage of respondents who indicated their company or organization had employees or contract/ temporary employees in specific locations. Table D Number of Employees in Organizations or Companies Represented by 2012 Survey Participants (Reported as Percentage of Respondents / Grey Shading = No Response) Contract/ Temporary Employees in the Number of Employees in the Employees in the Entire Company/ Employees Tri-State Tri-State Corporation Less than 10 2.0% 72.0% 2.0% 11-50 6.9% 16.1% 4.0% 51-100 16.8% 5.4% 9.0% 101-250 27.7% 3.2% 23.0% 251 or more 3.2% 251-500 13.9% 10.0% 501-1,000 9.9% 6.0% 1,001-2,000 6.9% 8.0% 2,001 or more 15.8% 2,001-5,000 14.0% 5,001-10,000 9.0% 10,001-15,000 3.0% 15,001-20,000 2.0% 20,001 and above 10.0% 12
  • 13. Outlook for Second Quarter 2012 The Winter 2012 Survey asked participants about anticipated hiring and staffing issues for the second quarter (April, May and June) of 2012. According to the survey data, 83.0 percent of respondents re- port that their company or organization anticipates hiring during the second quarter. For those respondents who reported an anticipation of hiring in the second quarter:  56.6 percent anticipate hiring both to fill existing vacancies and hiring for new positions  35.3 percent anticipate hiring only to replace employees who leave vacancies in existing positions  Just 8.2 percent anticipate hiring only to add employees in new positions. The following three charts show data on the anticipated hiring in the second quarter 2012. Chart 10 displays data on the anticipated positions to be filled during second quarter 2012. Chart 11 on page 14 shows the anticipated hiring for contract/temporary employees during the second quarter 2012. Chart 12 on page 14 displays data on the type of positions anticipated to be filled for contract/temporary employees. Chart 10: Positions Anticipated to be Filled in 2nd Qtr. 2012 by Percent of Total Responses for Each Position (Respondents Could Select More than One Position Level) 24.1 13.3 18.1 21.7 43.4 62.7 45.8 51.8 41.0 Executive Director Supervisor/Manager Exempt - Technical Exempt - Non-technical Non-exempt hourly - Technical Non-exempt hourly-Non-Techical Non-exempt salaried - Technical Non exempt salaried - Non-Technical 13
  • 14. Chart 11: Anticipated Hiring Status for Contract/Temporary Employees* 2nd Qtr. 2012 Displayed As Percentage of Yes or No Responses (*defined as individuals w ho are NOT on com pany/organization's payroll and NOT benefits eligible) Yes No 100.0 90.0 Percentage of Responses 80.0 70.0 61.5 73.8 73.8 73.0 60.0 86.4 50.0 40.0 30.0 20.0 38.5 26.2 26.2 27.0 10.0 13.6 0.0 ANTICIPATE HIRING ANTICIPATE ADDING ANTICIPANT REPLACING ANTICIPATE HIRING DO NOT ANTICIPATE contractors/temporary contractors/temporary contractors/temporary contract/temporary HIRING employees to fill w hat employees to fill new employees to fill existing employees to eventually Contract/Temporary w ere formerly contracting/temporary contracting/temporary fill a company position Employees organizational/company jobs jobs jobs Hiring Status Chart 12: Positions Anticipated to be Filled for Contract/Temporary Employees in 2nd Qtr. 2012 by Percent of Total Responses for Each Position (Respondents Could Select More than One Position Level) 9.4 3.1 3.1 6.3 18 . 8 65.6 46.9 Executive Director Supervisor/Manager Exem pt - Technical Exem pt - Non-technical 2 1. 9 Non-exem pt hourly - Technical Non-exem pt hourly-Non-Techical 40.6 Non-exem pt salaried - Technical Non exem pt salaried - Non-Technical 14