First of it's kind super collaborative hackathon taste at an industry forum by CollabCentral Consulting, Inc. | Nishtha Mehta. Bringing over 18 brand and tech experts as collaborative, with over 95+ participants. Learn-by-doing. Bringing such learning programs combined with hackathons to crack real live business challenges with actionable outcomes. Contact nishtha@collabcentral.com if you want to run capability building programs, hackathons, gamified learning and development programs for your organisations, teams and brands
19. Challenge
1
-‐
Increase
frequency
of
consumpKon
1.A
&
1.B
Insight
Chinese
consumers
clearly
focus
more
on
value,
than
brand
loyalty.
And
especially
for
the
foods
&
beverages
category,
incenDves
and
promoDons
have
become
a
norm
to
keep
consumers
coming
back
to
pick
up
the
brand!
Definitely,
not
sustainable
for
businesses
in
the
long
run.
How
can
we
get
the
same
user
to
buy
our
brand
the
next
4me
he
or
she
is
hungry/
thirsty?
nishtha@collabcentral.com
20. Challenge
5
–
Combat
Showrooming.
Drive
offline
traffic
online.
5.A
&
5.B
Insight
Offline
store
promoters
are
increasingly
being
ignored
by
shoppers,
who
are
browsing
offline,
checking
on
their
phones
(showrooming),
and
then
going
ahead
to
make
their
purchases
online.
Chinese
shoppers
prefer
to
access
product
informaDon
and
reviews
on
their
phone
than
to
speak
to
a
sales
person
in
the
store.
They
also
trust
the
informaDon
that’s
accessible
on
their
phone
more
than
the
instore
sales
person.
How
can
we
guide
them
with
the
right
assistance
from
offline
to
online,
without
loosing
them
to
compe44on?
nishtha@collabcentral.com
24. Cubaka
is
the
next
genera0on
of
retail
media
space
providing
digital
consumer
engagement
at
scale.
促巴卡是新一代的卖场媒体,可以大规模实现数字化消费者互动。
nishtha@collabcentral.com
32. Energizer
You’ve
got
to
start
with
the
customer
experience
and
work
back
toward
the
technology
–
not
the
other
way
around.
nishtha@collabcentral.com
34. Energizer!
SUMMARY:
95
PARTICIPANTS
(OUTNUMBERING
OUR
CAP
OF
70
MAX).
22
INDUSTRY
EXPERTS
AS
COLLABORATORS.
FROM
PASSIVE
LISTENING
TO
ACTIVE
PARTICIPATION
&
LEARNING.
CLARITY
ON
PLANNING
O20
CONSUMER
JOURNEYS
WITH
A
STRUCTURED
THINKING
PROCESS,
WHILE
CHALLENGING
US
TO
THINK
ABOUT
LEVERAGING
OTHER
MEDIA/
PARTNER
RESOURCE
TO
MAKE
ANY
PILOT
SUCCESSFUL