Are you experiencing a bounce rate in the BigCommerce store? Hire a Bigcomerce developer to overcome this problem.

1. Removing Checkout Friction
Across Omnichannel Retail on
BigCommerce
Hire Bigcommerce developer

2. BigCommerce recently released a study that documented checkout friction across multiple omnichannel retail
websites and found that 86% of cart abandonment happens at the point of purchase. They went on to define
ʻcheckout frictionʼ as any step in between the click to buy and the final confirm button.
Based on their research, they estimated that checkout friction costs retailers $53.9 billion each year. That's big
money! Based on this data, Bigcommerce developed a set of plugins to help combat this problem and decrease
abandonment by increasing transparency at the point of purchase.
Introduction

3. Friction is the main undesirable element of the checkout process. It may be defined as a problem causing a decline in
conversion rate during the checkout. Friction occurs due to a number of factors, including technical difficulties and
incorrect (confusing) information on payment pages. Focusing on the issues enumerated above and taking measures
towards their elimination can decrease friction and thus your conversion rate.
The concept of friction is often talked about when it comes to the online experience. Friction is created when you force
your audience to complete too many steps before they are able to convert on your site. It's absolutely vital that you
minimize friction as much as possible within the Checkout process, if you want to create a smooth checkout flow that
converts.
What is Friction in the context of the
Checkout process?

4. How to overcome the friction Across
Omnichannel Retail?
As the definition of omnichannel retail gets clearer, it is
clear today that there is a common thread through all
omnichannel functionalities: friction across channels.
From the channel perspective, retailers need to collect
more and more data on customers to better understand
their specific needs and preferences.
Those data are fed into the system to generate a variety of
rules in order to automate and personalize the customer
experience on each channel.

5. Overcome the friction Across
Omnichannel Retail
● Eliminating Obstacles from the Checkout process
● Transparency for Shipping timelines and costs
● Being upfront with all fees and costs related to the
products
● Integrating multiple payment gateways for payment
flexibility
● Prompting the purchases using incentives
● Automating order flow and fraud review

6. Conclusion
If you want to increase your conversion rates, you'll have to
solve the problem of friction. You see, although you may
spend a lot of time on your marketing, so many potential
customers will never get to what you're selling in the first
place. Hire Bigcommerce developer from a professional
BigCommerce development company to get winning
solutions for such problems in your eCommerce stores.

7. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, and infographics & images by
Freepik and illustrations by Stories.
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