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1. 52% 48% 45%
88% of entrepreneurs, executives
and career professionals use Social
Media Marketing but 72% have been
participating for a few months or
less…
...but both experienced social media
users and newbies were able to obtain
results.
Who is using Social Media for what
35%

2. Our locations
Factory 2, Location
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Factory 3, Location
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Factory 1, Location
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Factory
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Factory 8, Location
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Factory 9, Location
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Factory 7, Location
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Factory6, Location
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Factory 5,
Location 5
Factory 4,
Location 4

3. Market sizing
10 million iPhones sold in US in 2011
30% 70%Offline
FSBO10%5%
eBay
Bestbuy

4. Market sizing
TOTAL U.S. CAR RENTAL MARKET = 20.55 BILLION
Values in $ billions
2.2
(11%)
Luxury Rentals is an
important, $2bn a
year business

5. Timeline/roadmap
6 months
12 months
• Update text
• Update text
• Update text
3 months

6. Recognizing the “buying power of
women”
Globally – women control $20 trillion
in consumer spending
(predicted to rise to $28 trillion in 5 years)
$13 trillion in yearly earnings
– predicted to rise to $18 trillion HB Sept
2009
$90 cents in every
household dollar (Australia)

7. The Business Case
Companies with a higher proportion of women in their top management have better
financial performance
11.4% 10.3%
11.1%
5.8% 64% 47%
Companies with most
gender diverse
management teamsIndustry Average
Average ROI
2003-2005
Average EBIT
2003-2005 Stock Price Growth 2005-2007
compared with Eurostoxx 600
sectorial indexes
Source: McKinsey, Amazone Eurofound Database, Amadeus, Research Insight, DataStream, Bloomberg
+ %
+48%
X1.7

8. The Business Case
Catalyst Survey of 353 Fortune 500 companies
Companies with the highest representation of women
in their senior management teams achieved:
35% higher return on investment
35% higher total return to shareholders
Compared to companies with the
lowest women’s representation

9. Properly Maintain Presence

10. Online ad spend to surpass print media in 2012
62
58
53
47
40
32 323333343434
20152011 2012 2013 2014 2016
USD billions Online
Print and Facebook has a story to tell
Facebook
Twitter
Google+
89.0%
39.0%
18.0%
89% of social media ad spent on
Facebook

11. Goals of facebook advertisers
44% of marketers spend most of their Facebook
ad budget on audience growth.
44
27
22
7 Audience Growth
Conversion
Awareness
Engagement
Source: socialfresh

12. Lets taste
the real meat now

13. Steps to create a facebook ad
Identify Your Goals
Target the Right People
Design an Engaging Ad
Manage Your Budget
Review and Improve

14. 1. Define the attributes of your best customers
2. Define your brand in terms of the other persons interest
3. Differentiate your brand and message
Social Media Strategy - Who

15. Get exponentially better results…

16. 2. Target the Right People
Think about the profiles (timelines) of the people you want to reach with
your ads, and select criteria based on what your audience is interested
in, instead of what they might be looking to buy.

17. How Mobile Marketing
Can Help Your Business

18. WHY SHOULD I CONSIDER MOBILE TEXT MARKETING?

19. Text messages outnumber phone
calls by nearly a 7 to 2 ratio
(42 Text to 12 calls per day/adult)
Text message marketing is
highly targeted, right message
to the right person every time
Source: ctia.org as of 2011 June, Pew Internet
73% of U.S. mobile subscribers
use text messaging
MOBILE TEXTING STATISTICS

20. Mobile ad spend expected to grow past $2.6 billion in 2012
MOBILE TEXTING STATISTICS
Source: emarketer.com
50%projected average annual
growth through 2016

21. MOBILE TEXTING STATISTICS