A report from the d.school Virtual Crash Course hosted by Susan Wolfe and the Optimal Experience team. Presented to the IxDA Sydney Meetup on 23 Aug 2012.

1. A CRASH COURSE ON
THE D.SCHOOL VIRTUAL
CRASH COURSE
NIRISH SHAKYA
USER EXPERIENCE CONSULTANT
OBJECTIVE DIGITAL
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2. WHEN?
o
d.school!!
:)!
Today!
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3. WHERE?
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4. WHAT?
• A 90-minute design challenge
• Created by the Stanford d.school
• “A 90-minute video-led cruise through our methodology”
• Pair up with a partner
• Identify their needs
• Redesign the gift-giving experience for the partner
To learn the fundamentals of Design Thinking!
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5. WHO?
George Kembel Jeremy Utley
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6. HOW?
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7. HOW?
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8. HOW?
• Together for 18 years!
• Can’t think of one!
• Moved to Australia!
• Personal!
• Know each other pretty well!
• Needed v wanted!
• Thought he would be excited about
• Practical!
getting email on the phone!
• Didn’t know he needed it!
• But he was excited about TUneIn
• Needed a new phone!
radio!
• Phone falling apart!
• Have had it for a few weeks!
• Looked online: Ebay, Gumtree!
• Pitched the benefit of
communication (iMessage)!
• Daughter is travelling (Viber)!
• Find smartphone!
• Next internet banking!
• No reception on Vodafone!
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9. HOW?
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10. HOW?
• Fill a gap (need)!
• Give something practical! The Techie Girl!
• Show that she cares about the person!
• Get him to use the technology that’s available to
make life easier!
• Make it easier for the receiver to talk to his Get partner to use technology!
daughter o/s!
• Use Internet banking!
• Practical!
She feels that it would help her partner!
• Need-based!
• Tech-oriented! do more things easily.!
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11. HOW?
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12. HOW?
The Techie Girl needs a way to get her partner to use new technology because she feels that it
would help him do more things easily.!
✗ ✗
Demoing! Appealing to his emotions,
✓ Walking the talk!
I like that!! ✓ not the sheer facts!
I like that!!
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13. HOW?
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14. HOW?
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15. HOW?
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16. BUILDING THE PROTOTYPE
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17. BUILDING THE PROTOTYPE
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18. BUILDING THE PROTOTYPE
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19. BUILDING THE PROTOTYPE
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20. THE PROTOTYPE
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21. HOW?
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22. HOW?
• Would give a gift
I would use!
• My values!
• ‘sweet’!
What if recipient doesn’t
see this as important or
meaningful?!
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23. WHY?
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24. WANT TO KNOW MORE?
http://dschool.stanford.edu/dgift/
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