ICMAI Pune Chapter Guest Lecture by Niraj Vaidya on Digital Transformation and Data Science

1. Acknowledgement
and Disclaimer
All the material in this deck is been prepared using resources published on public
domain by various subject matter experts, Technical and domain experts and visual
presentation experts. The deck is a collection of information published on
web/internet sites, blogs and informative portals and it is prepared purely for
educational awareness perspective with not for profit motive. I do not claim any copy
right or ownerships IP whatsoever for any of the slides.

3. Digital
Transformation has
already happened
before we realize it
True? / False?

4. Who is the Customer – Virtual
What is Identity – abc@xyz.com
Where can you find him ?
How do you promote / advertise your business
What influences him to buy your goods/services
Oh wow ! He has decided to purchase your goods/service. How does he pay ?
How would you deliver your goods/services
What if he finds some issues with your goods/services ?
How do you interact with him to get his feedback on your goods/services.
How do you make him buy more from your?
How do you reward him for loyalty ?
How do you make him your brand ambassador ?
How do you find newer customers through existing ones ?

5. May be, its not just that…

6. May be, its not just that…

7. Unlike digitization, digitalization is the 'organizational process' or 'business process' of the technologically-
induced change within industries, organizations, markets and branches., says Wikipedia.

8. Digital
Customer
Engagement
Digital
Business
Operations
Digital
Business
Foundation
In a nutshell..
Digital
Customer
Journey
“Digital transformation is the integration of digital
technology into the core of a business’ function, from
hierarchy to tools and operations to customer service.”

9. Ok,fine.
So what’s the big
deal about it ?

10. In a survey of 460 execs by IT analyst Gartner, 62 percent said they had a management initiative or
transformation program to make their business more digital.

11. CEO’s top business priority

12. Worldwide spend on Technology
Component of IT 2019 2020 Trends
Datacenter System, 210 5.57% 202 5.21%
↓
Enterprise Software 431 11.44% 466 12.03% ↑
Devices 679 18.02% 689 17.78% ↑
IT Services 1030 27.34% 1079 27.85% ↔
Communication Services 1417 37.62% 1439 37.14% ↔
3,767 3,875
* Source - Gartner All figures above are in xx Billions of US$
Worldwide spending on digital transformation
technologies -- hardware, software, and services -
- hit $1.3 trillion in 2017, according to IDC. The
tech research company expects spending to
almost double between now and 2021, when the
total amount spent on digitalization globally will
surpass $2.1 trillion.

13. Value Creation and Impact on Revenue
The World Economic
Forum suggests the
value of digital
transformation for
both society and
industry could
reach $100 trillion by
2025.

14. Cumulative
benefits of Digital
Transformation
Just four industries (automotive, consumer, electricity and
logistics) have the potential to create $8.4 trillion in value for
industry and $12.7 trillion in value for society between 2016 and
2025 (see Figure 1).
Scaled up beyond these four industries, the size of the benefits
could be as much as $100 trillion in ‘combined value’ for both
industry and society by 2025.

15. It is not a technology trend anymore
“Digital transformation is mainstream work
in every business.”
“It is something what you should have done
yesterday.”

16. • Digitally networked things
humans and market place
• Departure from
Traditional IT
• Speed / Responsiveness
• Build capability to profit
from complex data
• Super Intelligent and
Fast decisions
Few Common Denominators

17. One who creatively
Multiplies each of these
to solve business problems
And the Leader
Among them is..

18. It is about creating new eco systems

19. New Matras of business

20. Rapid Rise of new Business Models

21. What makes such
Digital Transformations
‘Ahead of its generation’
for some organizations

22. When does digital transformation stop?
It doesn't.
Nothing of Value is ever Completed.
In old days, projects came with finite timescale. In Digital age
its about continuous improvement of something that is
already good

24. Why these new
technologies are such a
big deal ?

26. Options and Models in Cloud
Computing

27. Decomposing the jargons…

28. …finding its Application to the Industry

30. Data Residency

32. It is also the CEO’s Choice

33. CIOs are happy as well

34. CIOs are happy as well

35. Digital
Customer
Engagement
Digital
Business
Operations
Digital
Business
Foundation
In a nutshell..
Digital
Customer
Journey

36. What is Big Data Analytics, AI
and Machine Learning

37. Understanding the world of Data

40. Understanding the world of Data

41. Understanding the world of Data

42. What data we are talking about
Date / Time
Temperature
Public news
Social Media
Mobile
Market Research
Campaign Trails
Emails
Location data
Chats
Sensors
Clicks
Video viewing/Streaming
Video viewing - Pauses in Videos
Images
Media
Video Uploads
SYSTEMs
Customer ID/Aadhar
Public Identity
Employee Identity
Social Identity
Marketing data
CRM
Campaign
Supply Chain
Procurement
HR System
Billing
Sales
Accounting
Inventory Mgmt
Workflow processing
Core Systems
Data Warehouses
Four V’s lead to
the Fifth V - Value

43. Big Data Characteristics

44. Traditional data Journey v/s Big Data
Journey
Traditional
Data Journey
Was finite
Big Data
Journey is
Iterative

47. Digital
Customer
Engagement
Digital
Business
Operations
Digital
Business
Foundation
In a nutshell..
Digital
Customer
Journey

48. What is Internet of Things (IoT)

49. In Short IoT is an extension of
Internet into the Physical
World we live in
(And an attempt to benefit
from it)

50. IoT Technology is an Evolution
IoT Business is a Revolution

54. Ok, we understand the Big Data
IoT etc.but how does it actually
deliver benefits to Industry
through AI and analytics

58. Let us understand a simple Use
Case of Customer Journey or
Customer experience

68. Another Fascinating Use Case of
NETFLIX

69. Netflix has over 100 million subscribers
(& their data)

70. Netflix spent $100 million based on a
prediction based on data analytics.
(& it was a Smash hit exactly as predicted !)

71. • Netflix looks at data generated from over 40 million “plays” a day. It keeps a
record of every time subscribers pause the action, rewind, or fast-forward. They
track how many subscribers abandon a show entirely after watching for a few
minutes. In addition they track the time of day when shows are watched, and on
what devices they are watched on.
• Netflix user account data provides verified personal information (sex, age,
location), as well as preferences (viewing history, bookmarks, Facebook likes).
• Having this wealth of detailed knowledge of Netflix subscribers, what they
watch, and how they watch it allowed the company take the next step of
creating content, but do it using intelligent data driven decisions.
• The data collected by Netflix indicated there was a strong interest for a remake
of the BBC miniseries House of Cards. These viewers also enjoyed movies by
Kevin Spacey, and those directed by David Fincher.
• Netflix determined that the overlap of these three areas would make House of
Cards a successful entry into original programming.
• The result: House of Cards is the most streamed piece of
content in the United States and 40 other countries,
according to Netflix. It is rated 9.1/10 from 180,816 users
at IMDB.
Netflix spent $100 million based on a
prediction based on data analytics.
(& it was a Smash hit exactly as predicted !)

76. Digital
Customer
Engagement
Digital
Business
Operations
Digital
Business
Foundation
In a nutshell..
Digital
Customer
Journey

77. Q & A

78. Thank you
Presented by Niraj Vaidya
contact.nyruj@gmail.com
http://in.linkedin.com/in/nirajvaidya
https://twitter.com/n_y_r_u_j