An Introduction to Digital Marketing (Startups Approach) Workshop at Trigup ICT Accelerator.

1. Introduction to
Digital Marketing
Startups Approach
Trigup Startup Accelerator
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2. I am Nima !
Digital Marketing Supervisor
/nimarahimi
nima_rahimi
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4. Key Points
 What is digital marketing?
 Why are people going online?
 Benefits of digital marketing
 What does digital marketing consist of?
 Search engine optimization (SEO)
 Pay per click (PPC)
 Social media Marketing (SMM)
 Digital marketing measurement
 How digital marketing evolved
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5. Digital Marketing ?
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6. Digital Marketing ?
“Digital marketing” is the process of building and
maintaining customer relationships through online
activities to generate sales and/or capture customers
that are searching on the Internet for answers.
Getting found online
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7. Why are people going online?
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8. Why are people going online?
For information on a new product, service or location, etc…
The web is crowded with information.
If you have a website, how can these people reach you?
What are the benefits of digital marketing?
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9. What are the benefits of DM?
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10. What are the benefits of DM?
 Puts the consumer in control
 Provides convenience
 Drives brand loyalty
 Reduces the selling cycle
 Builds your brand
 It is measurable
 It is cost effective
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11. Digital marketing objectives
1.Reach the right audience
2.Engage with your audience
3.Motivate your audience to take action
4.Ensure efficient spending on your campaign
5.Maximize return on investment (ROI) 11

12. What does DM consist of?
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13. What does DM consist of?
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Key Components
 Website design (User experience)
 Search engine optimization (SEO)
 Content marketing
 Pay per click (PPC)
 Social media marketing (SMM)
 Email marketing
 Display advertising (banner ads)

14. search engine optimization (SEO)
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15. search engine optimization (SEO)
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Search engine optimization (SEO) is the
process of getting traffic from the:
“free,” “organic,” or “natural”
listings on search engines.
 Website page title
 Website keywords, meta description
 URL decoration
 Heading tags
 Internal & external links
 Call 2 actions
 …

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17. Content Marketing Basics
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 Know the who first, then the what
 Confront the brutal facts (Be Honest)
 One vision or goal for CM (Hedgehog)
 Be consistent and disciplined with CM
 Gather your technology accelerators
 Videos, Infographics, Webinars, …
 The more you do for your CM,
The bigger and better results you’ll get in the long run.
[Snowball rolling down]

18. pay per click (PPC)
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 Very fast
Get targeted visitors within hours (sometimes
minutes)
 Can yield highly profitable results
 Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Immediate feedback

19. pay per click (PPC)
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 No guarantees
 Heavy competition
 You pay regardless of any sales
 Competitive keywords demand higher bids
 Restricted to text and image ads
 Traffic stops when you stop paying

20. social media marketing (SMM)
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 Targeted traffic
 High return on investment (ROI)
 Does not require specialization or vast technical
skills
 Ability to go viral therefore high visibility
 Cost effective (only time and effort)

21. social media marketing (SMM)
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 More time consuming than SEO and PPC
 No short term ROI
 Everything is public
 Ineffective use = brand credibility loss

22. Digital marketing measurement
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ROI (return on investment)
Tools:
Google analytics
Google webmasters tools
Basic google search
Google AdWords
Social media monitoring tools

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