This is the case study of the Nokia Failure.

1. Why Nokia Failed ??
Presented by
Nildip Patel

2. Overview
● Introduction of NOKIA
● Chronology
● SWOT analysis
● Trend
● The decisions and facts
● Insights
● Market analysis
● Innovation and Introduction
● Problem Identification
● Take away
● Proposed Solutions
● Conclusions
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3. Introduction of NOKIA
● Served customers in 130 countries with their product.
● Nokia is divided into four business groups:
○ Mobile Phones
○ Multimedia
○ Enterprise Solutions
○ Networks.
● The NOKIA is the only company who reached up to that level as of now.
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4. Chronology
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1967
Nokia merges with
Finnish Rubber Works
and Finnish Cable Works
to form Nokia
Corporation.
1915
Nokia shares are first
listed on the Helsinki
exchange
1898
Finnish Rubber Works
is founded
2002
Nokia introduces the
first third-generation
compliant mobile
phone
1993
The first Nokia digital
cellular phone hits the
market
1981
The first international
cellular system
1979
Mobira Oy is formed as
a mobile phone
company.
1865
Nokia is founded as a
maker of pulp and
paper
1912
Finnish Cable Works is
formed

5. SWOT analysis
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● There were opportunities to expand the range of
products and their prices. In addition, they also
would have brought in new features and
application on to the windows OS.
● The deal between Microsoft and Nokia was the
win-win situation for both companies. This will
even best if they have used their resource well.
Opportunity
● Some products are luxury products so they
might be blacklisted by the economy class. ▪
● Due to the competition in the market company
lowered the profit and this affected with the
revenue statistics in 2014.
● The sales service is much criticized for poor
performance.
● It was very slow to cope up the market pace and
as a result of that they lost huge market shares.
Weakness
● Low cost mobile by China mobile companies
and others can be the cause major issues.
● There are two ecosystems available to compete
with.Threats
● Products are available in all the variants and
different price range.
● The product has lucrative offers and the
accessories with it.
● The biggest strength of the Nokia is their brand
name. Many consumers often choose Nokia’s
phone over other phones because of the
creativity, durability, and reliability.
● Resale value of the mobile is very good against
the other brand.
Strength

6. Trend Analysis
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The
Inclination
Phase

7. Trend Analysis
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8. Trend Analysis
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The Declination phase

9. The Decisions
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● The major decisions by
which the NOKIA fall down
in market.

10. Facts
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11. Insights
● Poor program management discipline
● Lack of executive-level support
● Wrong team members
● Poor communication
● No measures for evaluating the success
● No risk management
● Inability to manage change
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12. Competitive product analysis
● Who are your competitors
● What you need to know about your competitors
● Learning about your competitors
● Hearing about your competitors
● How to act on the competitor information you get
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13. Consumer Buying Behavior
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14. Innovation and Introduction
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● Market was saturated
● Solar charged laptops
● Low price mobile for the Caribbean and African
● Net result is dominance in the electronic industry again

15. Take Away
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● We should take in to the consideration about the current technologies.
● We can do the Consumer behavior analysis to fulfil the customer’s needs.
● We should not overestimate the power of brand name.
● Change is inevitable.
● We should observe the employees and their activities.
● Never give the handling to the one person only. Instead we can form the board of
directors’ panel to take the high-level decisions.

16. Proposed Solutions
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● Company Solutions:
○ Adopt Android operating system
○ Remove old CEO and appoint new
○ Targeting medium range of Smartphone’s market i.e. INR. 7000 to 15000
○ Reintroduce old models like Nokia 3310 with latest features

17. Proposed Solutions
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● Others possible different solutions:
○ 360 analysis of market and company
○ Be a fast mover
○ Hire Skillful marketing peoples
○ Find out opportunities and convert into action
○ Implement right umbrella brand strategy
○ Retain customer base is main goal of company

18. Conclusion
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● Nokia has been an industry leader for many years however
the market has changed quickly and Nokia must right itself.
● Switching to windows didn’t play well for Nokia.
● They should not stop the NOKIA-Intel made Meego OS.
● The employees behave like the trojan horse and swallow the
company inside out.

19. Thank you
&
Questions please??
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