The Future of Brand Tracking with MRP @Research&Results2019

•

1 gostou•730 visualizações

Marketers use brand tracking to make more informed decisions. However, the traditional way information is collected is unreliable. Dalia uses an advanced data science technique, multi-level regression and post-stratification (MRP), to continuously generate hyper-precise brand insights for marketers.

Dados e análise

11.5m
Youtube
625+
Articles
caspian.
Is my marketing campaign
working?

caspian.
Is my marketing campaign
working?

M.R.P
Multilevel regression and poststratiﬁcation

400
Millennials
300
Tech savvy
150
Play Soccer
20
N = 1000 people
caspian.

caspian.
35%
N = 1000
20N =
Traditional
55%
15%
Conﬁdence
bounds
36%
34%
35%MRP MRP

N = 50
October November December
62%
84%
75%
53%
N = 60 N = 77
64%
73%
55%
81%
68%
Campaign
caspian.
Case Study
Traditional

caspian.
Case Study
MRP
N = 1000
October November December
69%
70%
68%
67%
71%
68%
72%
70%
66%
N = 1000 N = 1000
Campaign

caspian.
10
5
3
N = 1000
MoE
MRP
Millions of Audiences Become Available
Gen.Pop.
N = 400
Millennials
N = 100
Soccer-Watching
Millenials
N = 50
Quota
Sampling
Other smaller
sub-groups

caspian.
ML-Powered Eﬃciency Over Time
1000
500
300
Sample
Size (n)
Quota Sampling
(MoE = 3)
MRP
(MoE = 3)
1 4 52 3 Tracking Wave
Cost and Time
Saving

2018-12-12 | Dalia Research
caspian.
Thanks
Niklas Anzinger
Strategic Insights Lead
niklas.anzinger@daliaresearch.com

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According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Saba Software

This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages. 00:00 Introduction to C 1:42-History of C language Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. 2:48-Importance and unraveling the powerful capabilities of C, The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture. 3:56-C's cutting-edge features The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen. 6:35-The popular real-world applications of C -UNIX operating system -google file system -Mozilla -Graphical user interface 8:30-The advantages and disadvantages of C 10:34-The popular IT companies and their domains that employ C · MasterCard · IBM · Flipkart · Dell · Twitter · GitHub and twitch 11:09-First c program. 🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f... ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list... #IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. ✅What is C++ Programming? C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations. ✅C++ Career Prospects: With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack

Introduction to C Programming Language

Simplilearn

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Barbie - Brand Strategy Presentation

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Introduction to C Programming Language

The Future of Brand Tracking with MRP @Research&Results2019

1. caspian. BrandTracking 2.0 The Future of Measuring Brand Perception

4. 11.5m Youtube 625+ Articles caspian. Is my marketing campaign working?

7. caspian. Is my marketing campaign working?

8. Brand Tracking caspian. % Brand

9. Millennials Brand Tracking caspian. % Brand

10. BrandTracking 2.0 caspian. % % %

11. M.R.P Multilevel regression and poststratiﬁcation

12. 400 Millennials 300 Tech savvy 150 Play Soccer 20 N = 1000 people caspian.

13. 55% 15% Conﬁdence bounds35% Brand caspian. 20

14. 400 Millennials 300 Tech savvy 150 Play Soccer 20 N = 1000 people caspian. 35% Brand Problem Traditional

15. 400 Millennials 300 Tech savvy 150 Play Soccer 20 N = 1000 people caspian. 35% Brand Solution MRP

16. Brand caspian. 35% % 600 NO 400 YES % % 700 NO 300 YES %% 850 NO 150 YES % N = 1000 MRP 36% 34% 20 MRP

17. caspian. 35% N = 1000 20N = Traditional 55% 15% Conﬁdence bounds 36% 34% 35%MRP MRP

18. caspian. Case Study Heineken* Brand Tracking Germany Brand Awareness 3 Months, 1000 interviews per month *Heineken is not a client of Dalia

19. N = 50 October November December 62% 84% 75% 53% N = 60 N = 77 64% 73% 55% 81% 68% Campaign caspian. Case Study Traditional

20. caspian. Case Study MRP N = 1000 October November December 69% 70% 68% 67% 71% 68% 72% 70% 66% N = 1000 N = 1000 Campaign

21. caspian. 10 5 3 N = 1000 MoE MRP Millions of Audiences Become Available Gen.Pop. N = 400 Millennials N = 100 Soccer-Watching Millenials N = 50 Quota Sampling Other smaller sub-groups

22. caspian. ML-Powered Eﬃciency Over Time 1000 500 300 Sample Size (n) Quota Sampling (MoE = 3) MRP (MoE = 3) 1 4 52 3 Tracking Wave Cost and Time Saving

23. caspian. Future of Brand Tracking

24. 2018-12-12 | Dalia Research caspian. Thanks Niklas Anzinger Strategic Insights Lead niklas.anzinger@daliaresearch.com

The Future of Brand Tracking with MRP @Research&Results2019

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