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Marketing plan-Android app
- 1. Marketing Plan Health and fitness app- “FITU”
- 2. FitU •The app offers a capability to create custom workout plans and doesn’t distract users from exercises at the same time. •Safest and most efficient app to lose weight, get a flat tummy & strengthen muscles.
- 3. The Nilson report shows the global health and fitness mobile app market was worth about $4 billion in 2014, and it’s going to increase up to $26 billion by 2017.
- 4. Action Plan
- 5. • Motivate customers to be regular with their fitness plan . • Do this by recording and presenting them the analysis of their progress in real time. • Research to find where the already existing apps are lagging and update those things. • Let them share this with their friends and family to develop a competitive ecosystem.
- 7. • Android accounts of around 80% of the app market. • IOS around 12% and windows phone less than 1%.
- 10. • Looking at age distribution, the 25- 34 year-old age group over-indexes 41% compared to the average mobile consumer, and the 35-54 year-old group over-indexes 47%. Teens and millennials under-index by 28% and 57%, respectively.
- 11. • Looking at gender distribution, Fitness Fanatics are 62% females and 38% males. That compares to 48% females and 52% males for the average mobile consumers.
- 13. • More features will be added or even its price will be reduced if the number of downloads of the paid app doesn’t increase in 5 months. • Revenue generated from paid app will be spent in further innovation.
- 14. • First Goal for the free version would be to reach 10,000 downloads on different platforms. • Time limit for this will be at maximum of 4 months in the market • Major changes will be made in our app if this target is not achieved.
- 15. Strategy
- 16. Collabotors • Partners for Advertising • Other Start-ups • App Developers
- 17. Competitors S Health • Provide core features to keep body fit and healthy. • Tracks daily routine . • 100 Million downloads.
- 19. Context • Technological- An entire fitness world in a Smartphone app. • Physical- People exercise and stay fit and healthy for a better society.
- 20. Value Proposition • Simple and effective exercises. • User can set the amount of time he/she wants to workout and the exercises to be done given accordingly. • Beautiful UI design for convenient experience.
- 21. Services • Offers on the paid version of the app. • Effective feedback. • Regular updates in both Free and paid version of the app.
- 22. Incentives • Offers for those who refers the app to others. • Watching Ads to unlock new features for limited version. • Offers to those who help promoting the app on social media.
- 23. Communications • Promoting paid version in free version. • Collaboration with profound brands such as Google Fit. • Advertising on other apps. • Feedback.
- 24. Distribution
- 25. Infrastructures Developers- • Keep upgrading the app • Keep a check of the Bugs People contributing to the app- • Find more information that can be added.
- 26. Processes • Monitoring Competitors. • Good publicity of the app. • Collaboration with renowned sports brands.
- 27. Disclaimer This presentation was created by Nikhil Chaudhary, NIT Goa during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.