Nikesh Gadewar

RURAL MARKETING ASSIGNMENT Company: Nestle. Product: Maggi noodles. Submitted To: Submitted By: Mr. Chetan babu sir. Mr. Nikesh Gadewar roll no: 1016.

INDEX ,[object Object],[object Object],[object Object],[object Object],[object Object]

History of Nestle ,[object Object],[object Object],[object Object]

NESTLE around the globe ,[object Object],[object Object],[object Object],[object Object]

Maggi in India ,[object Object],[object Object],[object Object],[object Object]

Nestle product list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products of Maggi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the brand name that comes to your mind when, you hear the word “NOODLES”?

MAGGI-Product mix ,[object Object],[object Object],[object Object],[object Object]

Introduction of Maggi 2 minute Noodles ,[object Object]

Marketing Mix OF Taste Bhi Health Bhi NOODLES

PRODUCT LEVELS(contd.) ,[object Object],[object Object],[object Object],[object Object],( Competition )

MAGGI-Pricing Maggi 2-Minute Noodles(Chicken) 95 gms 12.00 Maggi 2-Minute Noodles(Curry) 100 gms 13.00 Maggi 2-Minute Noodles (Masala - spicy) 100 gms 12.50 Maggi Rice Noodles 95 gms 15.00 Maggi 2-Minute Noodles (Veg atta) 200 gms 30.00 Maggi Dal Atta Noodles 100 gms 13.00

MAGGI: Placement ,[object Object]

Whenever, Wherever, However ,[object Object],[object Object],[object Object],[object Object]

MAGGI: Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertisement Effective Taglines

Initial Strategies of Maggi ,[object Object],[object Object],[object Object],[object Object]

Cont… ,[object Object],[object Object],[object Object],[object Object]

STPD Analysis Segmentation Targeting Positioning Differentiation Age Kids Fast to cook good to eat Taste Eating Habits Youth 2-minute noodles Flavours Lifestyle of urban families Office goers Taste bhi health bhi Packaging Working Women Health conscious people

STPD Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Penetration Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hurdles faced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current scenario of Maggi ,[object Object],[object Object],[object Object]

Nikesh Gadewar

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Nikesh Gadewar