1. Commercial
Entrepreneurship
with a case study
of
Steve Jobs
CEO, Apple Inc. and Pixar Animation.
Made By:-Nihit Kishore
B.Sc. Statistics
(H)
15615
9654364250

2. Commercial Entrepreneurship
A commercial entrepreneur is one who
creates profitable engagements resulting in
private gain. Commercial entrepreneurship
benefits society in the form of new and
valuable goods, services as well as jobs and
can have effective social impacts.
Examples: Jamshed Ji Tata, Dhiru Bhai
Ambani, Bill Gates, Steve Jobs , etc.

3. STEVEN PAUL JOBS
Born in 1955 in
Green Bay,
Wisconsin
Adopted by Paul
and Clara Jobs to
live in Santa Clara,
California
Graduated high
school in
Cupertino,
California

4.  Jobs went to Reed
College in Portland
Oregon
 He studied Poetry,
Literature, and
Physics
 After one semester,
Jobs dropped out
of school, but still
attended some
classes

5.  Jobs met Steve Wozniak shortly after they
both left school while working for Hewlett-
Packard
 “Woz” was an incredibly talented engineer,
especially in electronic gadgets
 While developing a “blue box” device, Jobs
convinced Woz to sell it to Berkeley students.
 After spending time in India in 1974, Jobs
returned to America
 He visited with Woz the homebrew computer
club, but was not content with just the
creation of electronics.

6.  Jobs convinced Woz to help him
create a personal computer, the
Apple I
 Jobs, with marketing help from a
friend, had the vision of creating
a computer company that would
make and sell pc’s.
 After showing the Apple I to in
town computer stores, Jobs was
able to sell 25.
 After selling his Volkswagen
mini-bus, and asking Woz to sell
his scientific calculator, the two
raised enough money to create
Apple Computers.

7.  Jobs and Woz sold the Apple I in 1976
for $666, making over $776,000 from
sales
 In 1977, the two released the Apple II,
a single board computer with onboard
ROM and a color video interface.
 From 1977 to 1983, Apple continued to
grow exponentially.
 In 1981, IBM finally entered the
personal computer market, and in just
two years began to outsell Apple.

8.  In 1984, Apple released the Macintosh, the first personal
computer with a graphical user interface.
 It had 128K of memory, and was expandable.
 Along with the mouse, the Macintosh was the most
revolutionary computer made up to that point.
 In 1985, Bill Gates convinced Jobs to license the graphical
user interface in the Macintosh to create Windows, which
could run on IBM PC’s.
 After the failure of the Apple III and Lisa, Jobs needed a
new computer that could compete with the IBM PC.

9.  Jobs project in the late 1980’s to mid 90’s
was NextStep
 A new computer company based on an
object oriented software platform, NeXT
failed first as a hardware company, then
as a software company
 Apple similarly did very poorly in the
early and mid 90’s, brought on by poor
leadership and stagnating computer
design

10.  In 1996, Apple bought
NeXT, and with it
came Steve Jobs.
 In 2000, Jobs became
the full CEO of Apple,
after the success of
the iMac, the first
computer mainly
marketed for its
looks.

11.  Jobs continues to
innovate the computer
industry, spearheading
projects like the iPod,
iTunes and its Music
Store, and high end
computer
 Under Jobs’ watch,
Apple has entered a
new phase of growth
and profitability, fueled
by his imagination and
quest for perfection

12. VISIONARY
Apple has now achieved Fortune’s
“Most Admired Company” status third
year in a row.
Personal Computing, from a garage.1
3
2
People say the man sees inventions coming
The education and small business
industries.

13. INNOVATOR
February 1985 Steve Jobs receives the National
Medal of Technology from President Reagan.
1
3
2
An endless list of “First Evers” attributed to
the man. The PC, the iPod, the Mac, the
iPad, the Animation film and many more..
Products, products and products…
“When Apple came up with the Mac, IBM
was spending at least 100 times more on
R&D.”
-- Fortune, Nov. 9, 1998

14. ENTREPRENEUR
At Apple’s cafeteria the day OS X was released
1
3
2
Nonconformity- He is an independent
soul.
Great marketing strategy.
Achievement Motivation- His most
obvious trait indeed.

15. Keep looking, don’t settle
Always curious.
Never satisfied with himself.
Keeps expanding his horizons,
computing, music, movies and
what not..

16. Love what you do
 He says, “Find what you
love, don’t waste time, do
it.” Simple as that.
Madly in Love with
technology.

17. Never Lose Faith
Had to grow up knowing he
was unwanted.
Fired from Apple Inc in
1985. The company he
began.
Caught a pancreatic cancer
in 2004. Never stopped
working. Recovered within
no time.

19. Not many know, but these words first came at the back of a paperback
published in California in the early 60s, and never really gained attention
until Steve Jobs uttered them at the Stanford Commencement Speech.
ALL HE SAYS
Stay Hungry, Stay Foolish“ ”
He's an aesthete, an artist; driven to make a dent in the universe.
-Leander Kahney, Inside Steve’s Brain
WHAT THEY SAY
He, of all the leaders in the industry, has been the most inspiring.
-Bill Gates, his archrival.
Jobs is notoriously touchy, but he is changing the world, and forces competitors to do
better just to try to keep up
-Techcrunch.com.

20. Thank You