1. Love&CareBecomingtheworld’smostlovedbedandbathbrand.
This “Little Book of Soak&Sleep”
contains everything you need to
know about our brand. It should
inspire you as we work together
to become the world’s most
loved bed and bath business.

2. Why Soak&Sleep?
We go to the ends of the earth to find
our extensive range of bath and bed
products authentically sourced from
suppliers we trust and made with the
finest ingredients. Our customers agree
they are beautifully finished and brilliant
value. We offer a full range of duvets,
pillows, bed linen, mattresses, towels
and much, much more, all chosen
to make the most of your moments
of relaxation and always at the UK’s
guaranteed lowest prices.
In a nut shell
The text opposite describes the
essence of Soak&Sleep, use it
wherever possible. You may need to
adapt it slightly, and if you’re struggling
for space, then just use the text in bold.

3. Unbelievable value
With our price guarantee, customers won’t find
cheaper products at this quality anywhere else.
Astonishing quality
We never compromise on quality though.
This ensures that customers get the most from
their precious moments of relaxation.
Brilliant experience
Everyone should feel looked after. Our passionate
customer service team and our free delivery and
returns are just two examples of how we do more.
Unrivalled expertise
There aren’t many people who know more
about bed and bath. We help customers choose
what is best for them. Anything they ask,
we should know the answer.
Expanding range
We focus on what we do best – developing
the best possible bed and bath offerings for
all our customers.
We never sleep

4. Vision
Tobethe
destination
websiteforbed
andbathproducts.
Position
Theexpertsin
bedandbath
products.
Values
Enthusiastic
Engaged
Open
Focus
Authentic
Mission
Becomingan
evangelicalbrand;
unbelievablevalue,
astonishingquality,
brilliantexperience.
Offer
Anextensive
rangeof
authentic
bedandbath
products.
BrandCore
Enhancingyour
relaxationtime
The full picture
Brand core
In an increasingly busy and
stressful world we recognise
the importance of relaxation.
As a result we do more for our
customers to ensure they get
the most out of these precious
moments of relaxation.

5. Spend&
Save
Unbelievable value
We simply have the lowest prices
permanently. If customers find a
lower price for the same product
(even on sale!) within a month
of purchase we’ll refund the
difference. Our prices are always
better than other retailers…
in fact typically between 15%
and 50% cheaper.
How we do it
We buy direct from trusted factories, cut out
the middleman, cut out expensive shops
and all the unnecessary waste and pass the
savings onto our customers.
We only do bed & bath products – being the
specialists with no distractions – just a
fabulous choice of the finest quality products
designed and made by the experts.
We regularly compare our prices to high
street and online retailers. When a product is
exclusive to us our comparisons are based on
the closest equivalent products.
Enthusiastic
We love what we do
and we want our
customers to love our
products too.

6. Test&
Perfect
Astonishing quality
Nothing but the best, that’s our
motto. We work extra hard to
find the finest products from the
best makers – at the best price. If
customer’s aren’t happy with their
purchase, we’ll never try to wriggle
out it: we will always make it right.
Engaged
We think like customers.
We are discerning like
customers. We demand
the best like
customers.

7. Relax&
Enjoy
Brilliant experience
Isn’t it lovely when you feel looked
after? That’s what we’re all about:
providing service customers will
love. Special features like free
delivery on orders over £50, next-
day deliveries, free returns – and
friendly, helpful, experts accessible
online and on the phone.
Open
We treat each other,
our suppliers and our
customers with respect
and honesty.

8. Pride&
Passion
Unrivaled experts
We’re not just here to sell: we’re
here to help. You won’t find many
people who know more about
bed and bath products than we
do. We share this knowledge with
our customers to help them make
more informed buying choices.
Focus
We have bed and bath
products on the brain.
We live, sleep and
breathe them.

9. More&
More
Expanding range
We’re expanding our product range
even further with kids ranges,
night wear, bespoke fabric design,
bathroom storage products and
much, much more. (But only bed
and bath products remember).
Authenticity
Our products are sourced
from the best suppliers
and we never cut corners
to get a something
cheaper.

10. We’re creating
happy customers…
…and engaging
with the press
“I just cant stop buying!
The quality is amazing and
the prices are even better!
I just can’t stop buying
from Soak&Sleep.”
“Snug as a bug! Superb
quality, most comfortable,
just don’t want to get out
of bed now. Oh and great
price too.” “Customer service
above and beyond
the expected.”
“Before I purchased them I
checked other bedding places and
Soak&Sleep were much cheaper
by pounds not just a few pence.
I’m hooked now and check
all discounts regularly.”
“Excellent quality,
the speediest service,
brilliant value.”
“Great service from
Soak&Sleep, no hesitation
in recommending them!
Very impressed!”
“Considerably cheaper
and with astonishing
quality.”
The Sunday Times
“Soak&Sleep has proved
to me that you don’t need
to spend a fortune for a
high-quality mattress and a
fabulous nights sleep.”
Elle Decoration
“I could spend hours browsing
Soak&Sleep’s website – I want
everything on there. Makes me
want to redecorate my bedroom
from scratch #love.”
Editor Glamour Beauty
“We all deserve a little luxury now
and then, and fabulous bed and bath
company Soak&Sleep know all about
the finer details with their high-quality
duvet, towel and linen range.”
Red Online
“These chunky-knit lambswool
bedspreads are from Soak&Sleep.
Check out the website for keenly
priced luxury duvets and
high thread count bed linen.”
Sunday Times

11. …and now relax
soakandsleep.com