2. Opening
Bert Weijters – Professor of Marketing
Vlerick Leuven Gent Management School

5. I
METHODS, MODELS &
SOLUTIONS

6. AGENDA
17.00- 17.15 Opening and Welcome
Prof. Dr. Bert Weijters
Prof. Dr. Niels Schillewaert – Esomar
17.15-17.45 MR industry challenges for Belgium
Tom De Ruyck – BAQMaR
Ludovic Depoortere – Febelmar
Prof. Dr. Niels Schillewaert – Esomar
17.45-18.05 And they lived happily ever after
Annelies Verhaeghe – Esomar Young Researcher of the Year 2009
18.05-18.45 From Asking to Listening: The “new” research
paradigm?
Laurent Florès - CRMMETRIX and ESOMAR Council member
18.45-19.00 Wrap up and closing
Prof. Dr. Niels Schillewaert – Esomar
19.00-20.00 Social Networking

8. Global membership breakdown
Asia Pacific
15%
North
America
10%
Latin
America
Western Middle 6%
Europe East and
54% Africa
Eastern 6%
Europe
9%

10. Local Meetings
Region 2007 2008 2009 2010
APAC 4 4 6 13
Eastern Europe 3 5 6 9
LATAM 3 3 5 8
Middle East and Africa 1 2 4 7
North America 1 1 2 5
Western Europe 9 10 12 16
TOTAL 21 25 35 58

11. Market Research Industry in Belgium
Trends and challenges
Tom De Ruyck – BAQMaR
Ludovic Depoortere – Febelmar
Niels Schillewaert - Esomar

12. we are all
analysts

21. www.baqmar.eu/challenges

23. What’s in the Febelmar-mix ?

24. .

25. 29 Members
85 % of Research Market in Belgium
New: Stimulate & Inspire Researchers
to Exchange Ideas by sharing more
content

27. . Task forces & Challenges
Febelmar Learning Centre
Partnerships with BAQMaR & Esomar
Positive drive within the industry

29. I. Publish & share
Use the Esomar platform
Conference participations
» Content & learning  inspiration
» Networking = open source
• Competitors
• Suppliers
• Clients
• Employees
» Industry trends

30. I. Publish & share
Use the Esomar platform
Critical success factors for getting
papers accepted and involved
1. Have challenging idea – something worth telling
2. A creative presentation format
3. Be a good speaker (prepare!)
4. Involve a client and co-present – partner

31. II. Develop partnerships
& innovate
»With a shared passion for innovation
»Experiment and explore the limits of what is
new
»Innovation makes brands and industries cool

32. III. Involve the young
Enhance skills & talent
An ESOMAR initiative
aimed at enhancing
the skills, know how
and expertise of
Market Research
students, graduates
and young
professionals.
• Future Talent Meets the Industry • Graduate Membership
• Academic Thought Programme •Young Researcher Award

33. Getting involved with academia
Professors are encouraged to participate by:
» submitting papers to our events
» attending conferences (at special academic rate)
» participating in the debates and discussions and
» meeting the industry leaders in a personal and stimulating environment

34. Future Talent Meets the Industry
Elias Veris – one of many who started his career
after being part of the initiative
Encourages the brightest students to
enter the MR industry and starts a
dialogue between University and Business
school professors.
Gives students the chance to network within the
industry and make professional contacts to help
them further their career

38. And they lived happily ever after
Annelies Verhaeghe
Esomar Young Researcher 2009

39. And they lived happily
ever after...
Young researcher Award
Annelies Verhaeghe

40. My inspiration
-28 year- -54 year- -82 year-

41. Quality of Life
Longevity
Health Daily life
problems impact

42. Social media netnography

43. 81861

44. This is what’s out there...
44 themes detected

45. Sentimeter
Success factors
Opportunities
Immediate attention
Buzz volume

46. Sentimeter
Decision Friends
Safety
Religion
Active
Eating
Diagnosis
Transport professional
Dog Clothes Housing
Personal Payment
care Law
Identity
Treatment
Guilt Telephone
call
Buzz volume

47. Sentimeter
Identity
Treatment
Guilt Telephone
call
Buzz volume

48. Telephone call
• Lack of good
friends
• Natural
communication
• Losing your
identity as a
caregiver

49. Treatment
• Finding right treatment is not easy
• Tranquilizers &surgery
• Costs
• Unfriendly nurses
• Unpractical bandages
• Never ending treatment

50. Sentimeter
Decision Friends
Safety
Religion
Active
Buzz volume

51. Good decision = context + time + safety
Decision time

52. Sentimeter
Eating
Diagnosis
Transport professional
Dog Clothes Housing
Personal Payment
care Law
Buzz volume

53. Eating = enjoying life
Health problems Appetite decreases
Chewing Altered taste
Swallowing

54. Their Our
recommendations challenges

55. Your personal best friend

56. Mind your language

57. Keep it short

58. Find new, human ways
to tie people to chairs

59. Supermarket for elderly

60. Adapt food

61. I am old enough to take
my own decisions

62. Thank you!

63. From Asking to Listening
The “new” research paradigm?
Laurent Florès - CRMMETRIX and ESOMAR Council member

64. Wrap-up & closing
Niels Schillewaert - Esomar

65. GLOBAL MARKET RESEARCH 2008
ESOMAR INDUSTRY REPORT
In cooperation with KPMG Advisory
HIGHLIGHTS

66. CONGRESS 2010
ODYSSEY 2010
THE CHANGING FACE OF MARKET RESEARCH
ATHENS / 12 – 15 SEPTEMBER
As we enter a new
decade we discover
how market research
is leading the way in
taking ‘new directions’
while keeping its
relevance

67. Zij zijn groot en ik is klein, en da's niet eerlijk, o nee!