With HD video now firmly adopted as the video content norm, a new wave of video tech is taking the world by storm. You may have heard the hype surrounding 4K, Ultra-HD and Apple’s Retina displays - all screen technologies which are quickly gaining traction with consumers as a superior replacement for regular HD video content. However, this raises the question: have these displays arrived too early? Have advancements in screen quality outpaced other limiting factors?

1. Video content. Are we ahead of our time?
+44 (0) 118 932 1943 info@nideo.tv www.nideo.tv

2. With HD video now firmly adopted as the video content norm, a new
wave of video tech is taking the world by storm. You may have heard the
hype surrounding 4K, Ultra-HD and Apple’s Retina displays - all screen
technologies which are quickly gaining traction with consumers as a
superior replacement for regular HD video content.
However, this raises the question: have these displays arrived too early?
Have advancements in screen quality outpaced other limiting factors?
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A 3rd of all online activity is spent
watching video

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The next generation of video content offers four
times the quality of 1080p HD video content
Too fast for the internet
The next generation of video content offers four times the quality of
1080p HD video content - but with increased quality comes increased
volumes of data. Despite the UK being considered one of the most
technologically advanced nations in the world, our broadband internet
speeds still aren’t fast enough to stream Ultra-HD content.

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Netflix has been testing ultra high definition
content in the UK
Online TV streaming giant Netflix has been testing ultra high definition
content in the UK. The service requires an average internet speed of at
least 16 mbps in order to sustain video quality however, much higher
speeds are recommended for
smooth playback.

6. Where is the UHD content?
Despite many UK broadband providers offering high speed connections,
this service is still unavailable in the vast majority of places - especially
outside of large cities. With multiple sources offering conflicting data on
the UK’s average broadband speed, the only conclusion which can be
drawn is that many fall below the speed required to handle Ultra-HD.
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7. Thank you!